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华为公司发展战略研究
摘 要
随着经济全球化的发展，市场竞争不断加剧，华为作为一家民营通讯企业能在众多实力强劲的跨国企业中占据一席之地，得益于华为发展战略的正确制定以及合理的战略规划。现如今，随着通讯企业与计算机、互联网行业的快速融合发展，其内部环境发生了巨大的变化，加之日益多变的市场环境，为了保持企业的持续成长和盈利能力，华为应更好的审视自己的发展战略，为企业获得持续的竞争优势。
本文以华为公司为研究对象，采用文献分析法，对企业管理的相关理论进行系统的阐述，随后借助波特五力模型、PEST、SWOT分析法来对华为公司发展过程中的优势、劣势、机遇和挑战进行分析研究，通过对组织结构、财务状况以及研发和人才投入的分析，以此了解华为的内部条件，并结合具体情况提出一些有利于华为公司发展战略实施的建议。最后，在内外部环境分析的基础上，阐述华为公司的战略选择与实施，并对战略实施中存在的问题及相应的解决方法进行总结，提出一些切实可行的意见。
关键词：华为公司；环境分析；发展战略
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Abstract
As economic globalization develops and market competition continues to intensify, Huawei, as a private communications company, can occupy a place among many powerful multinational companies, thanks to the correct formulation of Huawei's development strategy and reasonable strategic planning. Nowadays, with the rapid integration and development of communications companies and the computer and Internet industries, the internal environment has undergone tremendous changes, coupled with the ever-changing market environment. In order to maintain the continued growth and profitability of enterprises, Huawei should better examine Its own development strategy provides enterprises with a sustainable competitive advantage.
This article takes Huawei as the research object and adopts the literature analysis method to systematically elaborate the relevant theories of strategic management, and then uses the Porter Five Force Model, PEST and SWOT analysis methods to analyze the advantages, disadvantages and opportunities of Huawei in the development process. Analyze and study the challenges and understand the internal conditions of Huawei through research on organizational structure, financial status, research and development and talent input, and put forward some suggestions that are conducive to the implementation of Huawei's development strategy in light of specific circumstances. Finally, based on the analysis of the internal and external environment, Huawei's strategy selection and implementation are elaborated,and the existing problems and corresponding solutions in the strategy implementation are summarized, and some practical suggestions are put forward.
Keywords: Huawei； environmental analysis,；development strategy
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目 录
第一章 绪论......................................................... 1 1.1研究背景 ...................................................... 1 1.2研究目的及意义 ................................................ 1 1.2.1 研究目的 .................................................. 1 1.2.2 研究意义 .................................................. 1 1.3 国内外研究现状 ................................................ 1 1.3.1 国外研究现状 .............................................. 1 1.3.2 国内研究现状 .............................................. 2 1.4研究内容及方法 ................................................ 2 1.4.1 研究内容 .................................................. 2 1.4.2 研究方法 .................................................. 2 第二章 相关理论概述................................................. 3 2.1 企业战略理论 .................................................. 3 2.2 战略管理的分析工具 ............................................ 3 2.2.1波特五力模型............................................... 3 2.2.2 PEST分析法................................................ 3 2.2.3 SWOT分析法................................................ 3 第三章 华为公司简介及外部环境分析................................... 3 3.1 华为公司简介 .................................................. 4 3.1.1 公司简介 .................................................. 4 3.1.2 华为公司发展历程 .......................................... 4 3.2 宏观环境分析（PEST） .......................................... 4 3.2.1 政治环境 .................................................. 4 3.2.2 经济环境 .................................................. 5 3.2.3 社会文化环境 .............................................. 5 3.2.4 技术环境 .................................................. 5 3.3 行业环境分析（五力模型） ...................................... 5 3.3.1 行业进入威胁 .............................................. 5 3.3.2现有竞争者................................................. 6 3.3.3替代威胁................................................... 6 3.3.4 客户议价能力 .............................................. 6 3.3.5 供应商议价能力 ............................................ 6 第四章 华为公司内部环境分析......................................... 6 4.1 组织结构 ...................................................... 7 4.2 财务状况 ...................................................... 7 4.3 技术研发与人才投入 ............................................ 8 4.4 SWOT分析 ..................................................... 9
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4.4.1 优势 ...................................................... 9 4.4.2 劣势 ...................................................... 9 4.4.3 机会 ...................................................... 9 4.4.4 威胁 ..................................................... 10 第五章 华为公司发展战略选择与实施.................................. 10 5.1 愿景与使命 ................................................... 10 5.2 多元化战略 ................................................... 10 5.2.1 市场多元化 ............................................... 11 5.2.2 产品多元化 ............................................... 11 5.2.3 华为多元化战略成功原因 ................................... 11 5.3 国际化战略 ................................................... 11 5.3.1 国际化战略过程 ........................................... 11 5.3.2国际化战略动因............................................ 12 5.4多元化战略中应注意问题及建议 ................................. 12 5.4.1 拒绝盲目多元化 ........................................... 12 5.4.2 重视企业核心竞争力 ....................................... 12 5.5 国际化战略中应注意的问题及建议 ............................... 13 5.5.1 预防大企业病 ............................................. 13 5.5.2 警惕汇率风险 ............................................. 13 第六章 结论........................................................ 14 致 谢............................................................. 16
[论文]华为公司发展战略研究
