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高教版《跨文化交际与地球村民》部分练习参考答案
Key to Some of the Exercises (for your reference only)
UNIT 1 Globalization and Intercultural Communication Part One Warm Up Question 4
This is a Canadian host family (Canadian husband on the left, Russian wife in the middle and their son left to the mother) hosting students abroad. From left to right, there are Chinese, Malaysian, Japanese and Singaporean who are international students in Canada. This picture best illustrates the concept of global village where people from different cultural backgrounds meet and even live together for whatever reasons.
Part Three Exercises Section A Culture Quiz
1. national level 2. global standard 3. cheap production
4. financial crises 5. popular culture 6. new opportunities and new challenges
Section D Case Studies
Case 1 Finding an Interested Buyer Explanations
A. This could be an explanation for what happened. However, not enough information was provided to support this choice. Had he truly been interested and then unexpectedly detained by important business matters, it is most likely that Mr. Li would have left additional instructions suggesting a new time to meet or a method of contact. There is a better alternative. B. This is an inaccurate generalization. Although time concepts vary across national borders, businesspeople in China are generally as dependable as those in the United State and dependability is considered a virtue in Chinese society. If Mr. Li believed that he had set a firm appointment with George, he would have been at the appointed place, and he would have been on time.
C. This is the best answer. There are two important cultural aspects at work in this interaction. The first is the issue of directness. In many situations where Americans tend to prefer directness, the Chinese are usually more comfortable with indirectness and ambiguity. The second is the concept of “face”. Having face means that one is in good standing with others vis-à-vis（面对） his or her obligation to peers, subordinates, and superiors and is maintaining harmony in society as a whole. It is important to preserve one’s face and, as much as possible, the face of others.
A Chinese person would have recognized that Mr. Li was clearly not interested in George’s products at all. He had indicated his lack of interest by saying that he was busy. However, George failed to pick up the signal. Instead of saying “I am not interested” directly, Mr. Li chose a more polite way, according to Chinese cultural norms, to convey this message to George. Mr. Li did not want to tell George “no” directly and cause George to lose face (because his products were rejected). By failing to set a definite time for a follow-up meeting
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and by only half-agreeing to the specifics that George was pressing on him, Mr. Li was saying, in no uncertain terms（直截了当地）, that he was not interested in pursuing the matter. George didn’t have the cultural sensitivity to interpret Mr. Li’s response correctly.
D. This is not a good explanation. Mr. Li didn’t show any interest in the exchange. George was the one who showed a lot of enthusiasm.
E. This is a true statement. However, it doesn’t apply to the situation described in the incident. This was a trade show, where companies could establish initial contacts and introduce new products. Therefore, George really had no chance to develop a relationship of trust with Mr. Li, who was obviously not impressed by George’s initial approach.
Case 2 Understanding the Cultural Background Explanation
The insurance saleswoman could argue that the people she deals with are in the United States and therefore, should adapt to American practices; however, with that attitude she would not reach her customers, who are from East Asian countries. The result would have been a severe restriction of her business practice. Instead, her ability to communicate in a foreign language and at the same time understand the cultural background of her clientele makes her successful.
UNIT 2 Communication and Culture Part Three Exercises Section A Culture Quiz
1. Watch the video Collectivism-Individualism Through Dance to learn some differences between me-culture and we-culture and fill in the following blanks, and then explain why the student and the teacher have their different opinions on the same answer in the exam.
Me-culture means individualistic culture which plays individual first. People from individualistic cultures like the United States and Western Europe are more likely to value uniqueness over harmony, expression over agreement, and to define themselves as unique or different from the group,
We-culture means collectivist culture which plays group first. People from collectivist cultures are more likely to value social harmony over individuality. Relative to people in an individualistic culture, they are more likely to endorse behaviors that increase group cohesion and interdependence,
2. The following is a communication model. Would you please fill in the missing elements
based on what you have learned in Passage One, and then retell the process of communication in your own words?
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高教版跨文化交际与地球村民部分练习参考答案
