电大开放大学管理英语3形考任务单元1至8答案试题库

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STEP 1: ORGANIZE FINANCIAL INFORMATION

The first step is to be clear of your current financial situation. You need to know how much money your company makes monthly and the changes that might arise in the future. Although income flows change throughout the year, you must organize the information based on reliable revenue — the minimum amount of money your company makes each month.

A realistic budget plan will always focus on the income that exceeds the expenses, not the total revenue that comes in. When you have determined the amount of disposable income available for the company, you should determine where the money will go. STEP 2: DETERMINE WHERE YOU WANT TO SPEND MARKETING FUNDS

After you know the total amount available to spend on marketing, the next step is how you plan to spend that money. Three main factors decide how you spend marketing funds: the budget amount, your past experiences, and where you can reach the right audience.

You will start organizing how to spend the funds based on the amount. Besides, you need to consider the strategies that have worked in the past. Also, you need to consider which marketing channels will allow you to reach the right audience. STEP 3: ASSESS DATA AND MAKE APPROPRIATE CHANGES

The final step in building a good marketing budget is the analysis of the plan and any changes that may improve revenue. Ultimately, marketing is designed to bring in extra revenue. If the activity does not bring in any additional revenue over its cost, then it is better to change strategy and try something else. Assessing the data is a vital part of creating an effective marketing strategy. Evaluation begins with comparing past performance to the performance after marketing the product or services. However, a good budget alone is not enough. You have to take action and remain committed to following through your plan. By keeping the budget in mind when you make decisions, you will have the opportunity to work out different strategies to find the best solutions for your business goals and prevent overspending on marketing. 操作提示：通过题干后的下拉框选择题目的正确答案。 1. What should the budget plan be based on? {A; B; C}

A. The company's reliable expense. B. The company's reliable income. C. The company's reliable cost.

2. What does “disposable income” mean in Passage 3? {A; B; C} A. Total income. B. Previous income. C. Net income.

3. You have to be clear of ________________when organizing financial information. {A; B; C} A. the income and expenses B. the marketing fund C. the budget management

4. The three main factors that decide how you spend marketing funds are _______________. {A; B; C}

A. the money you have earned, the actual expenses and the money you will expend B. the budget amount, your past experiences and where you can reach the right audience C. the assets you have, the product and the income

5. Keeping the budget in mind when making marketing decisions will avoid ______________. {A; B; C}

A. using less than you earn B. using money unnecessarily C. using more than you earn 标准答案：子问题 1：B; 子问题 2：C; 子问题 3：A; 子问题 4：B; 子问题 5：C 题目15：

— Is it more advisable to upgrade our present facilities than taking the risk of opening a new

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— ____________:

A.Thank you.; B.I'm glad to hear that.; C. I don't think so. 标准答案：I don't think so. 题目16：Purchasing the new production line will be a __________ deal for the company. A. profitable; B. forceful; C. tremendous 标准答案：profitable 题目17：二、翻译为下面的句子选择正确的翻译（每题10分）。 操作提示：通过题干后的下拉框选择题目的正确答案。

1. The cost of the new project will go over budget. {A; B; C}

A. 新项目的支出将超过预算。 B. 新项目的支出将在预算以内。 C. 新项目的支出将重新核算。 2. How will the evaluation of these investments be carried out? {A; B; C}

A. 如何进行这些项目的投资？ B. 如何对这些投资进行评估呢？ C. 如何对这些项目进行评价？ 3. A credit card is an interest free short-term loan. {A; B; C}

A. 信用卡是短期的无息贷款。 B. 信用卡倾向于短期贷款。 C. 信用卡贷款不用还款。

4. Assessing the data is a vital part of creating an effective marketing strategy. {A; B; C} A. 数据评估就是要制定有效市场营销策略。 B. 数据评估和市场策略都非常重要。

C. 数据评估是制定有效市场营销策略的重要一环。

5. We should discourage people from using their cars in the city centers. {A; B; C} A. 我们应该鼓励人们在市中心开车。 B. 我们应该鼓励人们不要在市中心开车。 C. 我们应该劝阻人们不要在市中心开车。

标准答案：子问题 1：A; 子问题 2：B; 子问题 3：A; 子问题 4：C; 子问题 5：C

题目18：They are trying to __________ the waste discharged by the factory for profit. A.expose; B.exhaust; C.exploit 标准答案：exploit

题目19：The manager urged his staff not to __________the splendid opportunity. A. slide; B. miss; C.escape 标准答案：miss

题目20：二、完型填空（每空10分）。操作提示：通过题目中的下拉选项框选择恰当的词语补全填空。

Many people who work in London prefer to live outside it, and to go to their offices, factories or schools every day by train or by bus, even though this means they have to get up earlier in the morning and {arrive; get to; go} home later in the evening.

One benefit of living outside London is that houses are cheaper. Even a small flat in London {without; with; near} a garden costs quite a lot to rent. With the same money, one can get a little house in the {city; place; country} with a garden of his own.

Then, in the country one can be free {out of; from; without} the noise and hurry of the town. Although one has to get up earlier and spend more time in trains or bused, one can sleep better at night, and, during weekends and on summer evenings, one can enjoy the fresh clean air of the country. If one likes gardening, one can spend one's spare time digging, planting, watering and doing a lot of other jobs which are needed in the garden. Then, when the flowers and vegetables come up, one has the reward of a person who has shared the secrets of {working; nature; gardening} . 标准答案：子问题 1：arrive; 子问题 2：without; 子问题 3：country; 子问题 4：from; 子问题 5：nature

国开大学04019 管理英语3 形考任务4

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参考答案 说明：如果课程题目是随机的，请在题库中逐一搜索每一道题的答案 题目1：— I've started my own software company. —________________ :

A.Could you tell me who is the owner? B.No kidding!.Congratulations! C.If I had the money, I'd start one.

参考答案：No kidding! Congratulations!

题目2：— It's getting dark. I'm afraid I must be off now.

— OK. _________ : A.Take it easy. ; B.Go slowly. ; C.See you. 参考答案：See you. 题目3：I ______ to know how often the bus runs during rush hour. : occur ; happen ; take place 参考答案：happen

题目4：Raising pigs_____ my job at that time. :A. was ; B.were ; C.has been 参考答案：was 题目5：Many factors both at home and abroad _____ the bankruptcy of the multinational corporation. : A.based on ; B.put on ; C.contributed to 参考答案：contributed to

题目6：二、阅读理解 阅读下面的文章，根据文章内容判断文章后的句子是正确（T）还是错误（F）。（每题10分） BEIJING'S ROADS FOR THE FUTURE

The road system in Beijing's central business district (CBD) is being re-designed to make public transportation easy and improve efficiency.

Plans for 45 roads within the CBD have been approved, measuring 41.5 kilometers in total. In addition to public buses, free or low price shuttle buses from residence areas to subway stations will also be provided for commuters.

This is just over four times the number of roads opened in 2007, and will add another 15.5 km to the existing road network.

Besides roads, an underground traffic system has also been operating, which includes four new subway lines beneath the CBD.

The underground connection system is made up of two levels. The first underground floor is set aside mainly for pedestrians and commercial facilities, while the second underground floor is planned for parking.

The city has also invested 140 million yuan to set up a traffic inquiry system, through which the public can check traffic conditions online and see the most convenient routes on their GPS system. In the future, the CBD will be fully covered by an intelligent traffic control system. 操作提示：句子正确选择下拉选项框为“T”；句子错误选择下拉选项框为“F”。

1. The road system in Beijing's central business district (CBD) is being designed again. {T; F} 2. Commuters can only take public buses from residence areas to subway stations. {T; F} 3. The re-designed road will be 15.5 kilometers long. {T; F}

4. The underground traffic system has four new subway lines beneath the CBD. {T; F} 5. Both levels of the underground connection system are planned for parking. {T; F} 参考答案：子问题 1：T; 子问题 2：F; 子问题 3：F; 子问题 4：T; 子问题 5：F 题目7：— I'm dog tired. I can't walk any further, Tommy.

— ______, Jenny. You can do it. A. No problem ; B. Come on ; C. No hurry 参考答案：Come on 题目8：— Would you like some more beer?

— _________，please. A.Just a little ; B. No more ; C. I've had enough 参考答案：Just a little 题目9：Can you tell me how ______ to the railway station, please? A. Getting B.to get C.got 参考答案：to get

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题目10：二、翻译 为下面的句子选择正确的翻译（每题10分）。 操作提示：通过题干后的下拉框选择题目的正确答案。

1．We should discourage people from using their cars in the city centers. {A; B; C} A. 我们应该鼓励人们在市中心开车。 B. 我们应该鼓励人们不要在市中心开车。 C. 我们应该劝阻人们不要在市中心开车。

2．Car owners may probably be against it at first, but people who use public transportation will be in favor of it. {A; B; C}

A. 车主一开始可能会支持，但使用公共交通工具的人会反对的。 B. 车主一开始可能会反对，但使用公共交通工具的人会支持的。 C. 车主和使用公共交通工具的人都会支持的。

3．You must apply for approval to do roadwork and other road-related activities. {A; B; C} A. 只要提出申请，就能进行道路施工及与道路有关的活动。 B. 必须在申请获批后，才能进行道路施工及与道路有关的活动。 C. 必须就道路施工及与道路有关的活动提出申请。

4．The first underground floor is set aside mainly for pedestrians and commercial facilities, while the second underground floor is planned for parking. {A; B; C} A. 地下一层主要用于人行通道和商业设施，而地下二层计划用作停车场。 B. 地下一层仅用于人行通道和商业设施，而地下二层计划用作停车场。 C. 地下一层主要用作停车场，而地下二层用作行人通行和商业设施。

5. The area of grass should be kept short to deny pests a place to live. {A; B; C} A. 长草的区域应该小一些，不给害虫生存的空间。 B. 草地的面积小一些，就不会给害虫生存的地方。 C. 害虫总是找到生存的空间，所以草的区域应尽可能小。

参考答案：子问题 1：C; 子问题 2：B; 子问题 3：B; 子问题 4：A; 子问题 5：A 题目11：— How did you miss your train? —____________________ :

A.Well, I was caught in the traffic jam. B.What's your proposal? C.Never mind. 参考答案：Well, I was caught in the traffic jam.

题目12：Bring me a glass of beer, _____ ? A. shall I ; B.don't you ; C.will you 参考答案：will you

题目13：二、听力理解 听对话录音，根据对话内容判断正误（每题10分）。 TASK3_TEST.MP3 操作提示：通过题干后的下拉框选择题目的正确答案。

1. How many people were fined for breaking traffic rules? {A; B; C} A. One. B. Two. C. Three. 2. Who got the biggest fine? {A; B; C} A. Mike. B. Mike's friend. C. Helen.

3. Helen was fined for __________. {A; B; C} A. speeding B. drunk driving C. driving in the wrong lane

4. How long did Mike's friend have his driving license suspended? {A; B; C} A. Two months. B. Three months. C. Four months. 5. Crackdown means __________. {A; B; C}

A. downfall B. breaking down C. restricting undesirable actions 参考答案：子问题 1：C; 子问题 2：B; 子问题 3：A; 子问题 4：B; 子问题 5：C 题目14：I bought a new car last month, but I ______ my old car yet.

A. did not sell ; B.have not sold ; C. had not sold 参考答案：have not sold

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题目15：I didn't finish my homework. Neither ______. A.did he ; B.didn't he ; C.he did 参考答案：did he

题目16：— When do we have to pay the bill? —____ December 30. A.By ; B. In ; C.During 参考答案：By

题目17：二、阅读理解 阅读下面的文章，根据文章内容，完成相应的选择题。（每题10分）

ROAD CLOSURE PROCEDURES IN SYDNEY

To minimize traffic jams in the city center and on major roads out of Sydney, the City's highway department will not agree to road closures scheduled for weekdays or Saturdays. On minor roads outside the city center, weekdays and Saturdays may be considered. You must apply for approval to do roadwork and other road-related activities, tree cutting and use of very large construction machinery, ladders, etc. Please note that approval is needed if you plan to block the road or footpath.

Applications to have a road closed to traffic must be completed and sent to the Department's Traffic Calming Committee at least a month before the scheduled date.

Roads can be closed partially or fully, depending on your requirements. Partial road closures are only allowed in light traffic areas where there will be at least 1 lane for traffic with extra traffic control measures to make sure 2-way traffic can continue to run for the duration of the work. Any change of traffic flow will require the proposal to be treated as a full road closure. For further information about a partial road closure, please refer to Contacts.

If you are organizing a parade, march or other type of street-based event, approval is also required and we recommend you choose one of our 4 preferred routes. Choosing an existing route reduces the amount of planning you will need to do. 操作提示：通过题干后的下拉框选择题目的正确答案。

1. As a rule, Sydney's highway department will agree to road closures in the city centre scheduled for __________. {A; B; C} A. weekdays B. Saturdays C. Sundays

2. If you want a road closed to traffic, you must complete your applications and send them to the relevant committee at least__________ before the scheduled date. {A; B; C} A. a week B. 30 days C. two months

3. Partial of full road closures are decided by _________. {A; B; C}

A. the requirements from applicants B. the traffic flow C. the road conditions

4. Which is NOT the condition for partial road closures according to the passage? {A; B; C} A. In light traffic areas. B. On work days. C. There will be at least 1 lane for traffic during the work.

5. Which is the best title of this passage? {A; B; C}

A. Road Closure Procedures in Sydney B. Road Conditions in Sydney C. Road Management in Sydney 参考答案：子问题 1：C; 子问题 2：B; 子问题 3：A; 子问题 4：B; 子问题 5：A

题目18：We ____ the last bus and didn't have any money for taxi, so we had to walk home. A. lost ; B.missed ; C.caught 参考答案：missed

题目19：二、阅读理解 阅读下面的文章，根据文章内容判断文章后的句子是正确（T）还是错误（F）。（每题10分）

ROAD CLOSURE PROCEDURES IN SYDNEY

To minimize traffic jams in the city center and on major roads out of Sydney, the City's highway department will not agree to road closures scheduled for weekdays or Saturdays. On minor roads outside the city center, weekdays and Saturdays may be considered. You must apply for approval

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