国开电大商务英语2形考任务1-8参考答案

B. 消费者的网购热潮说明越来越多的消费者接受网络营销。

C. 消费者抢购网店显示出他们非常接受日益增长的网络营销。

5.Online marketing saves time and can be delivered anytime, anywhere.

A. 线上销售抢回了时间，可以在任何时间快递到任何地点。

B. 在线营销节省时间，可以随时随地发送快递。

C. 在线营销节约时间，可以随时随地传输信息。 【答案】：B；A；C；B；C

14.—But why is it so much higher in this market?

—

A. I don’t think I can follow the course.

B. Sometimes things don’t go as expected.

C. There are many rich people in this area.

【答案】：There are many rich people in this area.

15.As it is known that the aim of every business is to make profit as possible. A. as many

B. as much

C. more

【答案】：as much

16.Consumers can’t digest too much information on a web page, resulting return. A. with

B. in

C. at

【答案】：in

low rates of

17.Sometimes it over half the total time spent on a research problem. A. takes up

B. takes off

C. takes on

【答案】：takes up 18.

二、阅读理解：阅读下面的短文，根据文章内容进行判断，正确选“T”错误选“F”。

Principles of Marketing

Marketing is the part of your business where money is made. In order to succeed in business, the following two principles of marketing should be kept in mind.

First, customers are the mainstay of any business. Attracting customers to a business makes the difference between succeeding and failing. Therefore, the business needs to direct all activities towards satisfying the customers’ needs. If customers are satisfied, there is a chance that they will be retained for a long time and possibly permanently. Undoubtedly they are likely to talk to other potential customers.

Another principle for a business is that profitable sales volume is more important than maximum sales volume. The profitable sales volume is the volume of sales that actually will earn a business the most profit. And the maximum sales volume simply refers to the biggest sum of retail sales. Since the aim of most businesses is to make as much profit as possible, businesses value profits more than the volume of sales. A large volume of sales may result in a low profit margin, therefore, it is important for marketers to focus on their profitable sales volume.

Decide if each of the following statement is TRUE (T) or FALSE (F).

1. In order to succeed in business, three principles of marketing should be kept in mind.

2. If customers are satisfied, they will be likely to encourage more people to buy the products or services.

3. The profitable sales volume is the volume of sales that will bring a business profit.

4. The maximum sales volume refers to the biggest sum of retail sales.

5. Profitable sales volume is as important as the maximum sales volume.

【答案】：F；T；T；T；F

19.—Ok, what are your initial thoughts on our computers in China? Is there a market?

—

A. There is a computer shop around the corner to the right.

B. Our current agent agreements are broken up into regions.

C. I am very optimistic about the market opportunities in China.

【答案】：I am very optimistic about the market opportunities in China.

20.—I wonder if you are able to offer market exclusivity for all of China?

—

A. I’d love to go to the supermarket with you if I have the time.

B. I’m not surprised to hear that about the huge market in China.

C. Thank you for your interest in representing our product.

【答案】：Thank you for your interest in representing our product.

21.We are full of confidence the Chinese market. A. on

B. in

C. with

【答案】：in

22.This is one of the main ways a business learns what customers want. A. which

B. of

C. that

【答案】：that

23.When data , it has to be analyzed to decide what it all means.

A. had been collected

B. has collected

C. has been collected 【答案】：has been collected

24.—

— We would like to get in with the fall publication, if possible. A. How much do you plan to spend on advertisement?

B. Which edition would you like your advertisement to appear in?

C. What do you want to say about your products in the advertisement?

【答案】：Which edition would you like your advertisement to appear in?

25.Remember we want to create a forward-looking image ______ increase the awareness of our brand.

A. as well as

B. but

C. so

【答案】：as well as

26.The Smart Color Laser Copier is comparable professional editing. A. to

B. on

C. at

【答案】：to 27.

二、翻译：从以下A、B、C三个选项中选出与英文最适合的中文翻译。

1. Our advertising agency will just have to come up with a theme for the advertisement by tomorrow.

A. 明天之前我们广告公司将会索取广告的主题。

B. 明天之前我们广告公司将会收到广告的主题。

C. 明天之前我们广告公司将会拿出广告的主题。

2. Product advertising aims at increasing sales by making a product known to a wider audience.

A. 产品广告旨在通过广泛宣传其产品来提高销售。

B. 产品广告提高了销售，从而让广大消费者了解了产品。

C. 产品广告在增长销售的同时也把产品推荐给了消费者。

3. A good advertising program tells potential customers the benefits derived from the use of products.

A. 一个好的广告方案告诉潜在的客户从产品使用中能有哪些受益。

B. 一个好的广告方案告诉潜在的客户如何使用产品。

C. 一个好的广告方案将自己使用产品的受益告诉了潜在的客户。

4. You can use either your own designers or a team of designers in our agency.

A. 您可以同时采用您自己的设计师和我们公司的设计团队。

B. 您可以采用您自己的设计师，或者采用我们公司的设计团队。

C. 您不应采用您自己的设计师，而应采用我们公司的设计团队。

5. Opinion advertising presents the impression of doing a public service by addressing the importance of a company.

A. 舆论广告展示公司重要形象，履行公共事务。

B. 舆论广告强调公司地址的重要性，展示高大形象。

C. 舆论广告通过强调公司在公共服务中的重要性来展示公司形象。 【答案】：C；A；A；B；C 28.