新修订高中阶段原创精品配套教材
Advertising教案
教材定制 / 提高课堂效率 /内容可修改
Advertising lesson plan
教师：风老师 风顺第二中学
编订：FoonShion教育
原创教学设计 Excellent Teaching Design Advertising教案
教材说明：本教学设计资料适用于高中高二英语科目 ，主要用途为培养学生的学习兴趣，提高逻辑思维、形象思维、口语交际及表达能力，进而促进全面发展和提高。内容已根据教材主题进行配套式编写，可直接修改调整或者打印成为纸质版本进行教学使用。 ● task writing an advertisement
that is why we are considering designing a new package our chocolate bar as well. （p13）这也是我们考虑重新包装巧克力块的原因。 consider
1. vi. & vt. (possibility) to spend time thinking about a possibility or making a decision:
don't make any decisions before you've considered the matter.
[+ question word] have you considered what you'll do if you don't get the job?
[+ ing form of verb] we're considering selling the house. she's being considered for the job.
i'd like some time to consider before i make a decision. 2. vt. (care about) to care about or respect other people or their feelings and wishes:
have you considered your mother and how she's going to
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原创教学设计 Excellent Teaching Design feel about you leaving?
she never considers anyone but herself - she's totally selfish! 3. vt. [often + object + (to be) + noun or adjective] (opinion) to believe someone or sth. to be, or think of them as: he is currently considered (to be) the best british athlete. we don't consider her suitable for the job.
[passive + object + to infinitive] it is considered bad manners in some cultures to speak with your mouth full of food. i consider myself lucky that i only hurt my arm in the accident.
do you consider him a friend of yours?
[+ (that)] she considers (that) she has done enough to help already.
it is generally considered unwise to give a child whatever he or she wants.
4. vt. (subject/fact) to give attention to a particular subject or fact when judging sth. else:
you've got to consider the time element when planning the whole project.
[+ question word] if you consider how long he's been learning the piano, he's not very good. consideration
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原创教学设计 Excellent Teaching Design 1. n. [u] when you think about sth. carefully:
after some consideration, we've decided to sell the house. the whole matter needs (to be given) careful consideration. 2. n. [u] when you are kind to people or think about their feelings:
you've got no consideration for others!
could you turn your music down and show a little consideration for the neighbours!
we didn't publish the details, out of consideration for the victim's family. 3. n. [c or u]
it may be fairly cheap to buy, but you've got to take into consideration the money you'll spend on repairs. comfort/safety is an important consideration. considerate adj. kind and helpful:
it wasn't very considerate of you to drink all the milk. note: the opposite is inconsiderate. considering
prep., conj., adv. used to mention a particular condition or fact about sth., usually a disadvantageous one: considering the weather, we got here quite quickly.
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原创教学设计 Excellent Teaching Design she did well to find the way, considering she'd only been there once before. 高考链接
charles babbage is generally considered _____ the first computer. （1993nmet） a. to invent b. inventing
c. to have invented d. having invented
now that she is out of a job, lucy _____ going back to school, but she hasn’t decided yet. （XX北京） a. had considered b. has been considering c. considered d. is going to consider
答案：c. consider sb. to have done sth.认为某人做了什么。 b
● project developing an ad campaign
1. in order to determine your audience, you’ll need to do a little research and analysis in advance. （p18） determine (decide)
vt. [often passive] to control or influence sth. directly, or to decide what will happen:
the number of staff we can take on will be determined by how much money we're allowed to spend.
your health is determined in part by what you eat.
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高二英语：Advertising教案
