3.You can distribute advertisements to your target customers and attract them to your site of product promotion in a target region, where you can introduce and illustrate your products.
你可以策划一个产品发布(release)会,人们可以得到更详细的产品信息。 You can plan a product releast conference, where people can get more detailed imformation about the product.
你可以参加各种交易会,在那里你可能遇到潜在的合作伙伴。
You can take part in various trade fairs, where you may meet some potential partners.
4.Another effective approach to findingnew customers and business partners is to take good dvantage of trade fair opportunities.
另一种有效的营销方式是创建一个产品的品牌形象。
Another effective approach to maketing is to create a brand image of your product.
另一种有效的保住你现有顾客的方法是使他们高兴。
Another effective approach to retaining your existing customers is to make them happy.
5.On the other hand, you can distribute information of your products and services so that those who are interested can know about you and contact you.
另一方面,当消费者本可以轻易避免损害的时候,他们应该为自己的行为负责。 On the other hand , customers shoud bear responsibility for their actions when they could have easily prevented the damage.
另一方面,你必须确保产品质量,这样顾客会对你的产品满意并进一步购买你的产品。
On the other hand, you must guarantee your product quality so that your customers will be satisfied with your products and buy more.
6.By doing so, you can keep long lasting business relationships.
通过打广告,你可以吸引更多的人购买你的产品。
By advertising, you can attract more peopleto buy your products. 通过了解顾客需求,你可以改进你的产品和服务。
By understanding customers’needs, you can improve your product and services.
Unit 5 Promoting Products and Services
1.When selling a product/service, you have to clearly explain your products/services, identify their features and benefits, and diacuss what needs or problems they address in the market.
当开发新产品时,营销人员要鉴别消费者的需要。
When developing new products, marketers have to identify customer’s needs. 当进行市场调查时,你要收集和分析有关消费者品味和爱好的信息。
When doing a market research, you have to collect information about customer’s tastes.
2.Consider including pictures if they would help your reader get a better understanding of your product.
如果你想节省钱就考虑买这件吧。
Consider buying this one if you want to save money. 如果有损你的眼睛就考虑放弃它吧。
Consider giving it up if it would do harm to your eyes.
3. Remember to offer enough information to satisfy an outsider’s need to understand your service without boring them with trivial details.
买这辆车头装配有伞的自行车,你外出时就能避免暴晒于太阳光下。
Buy this bike with an umbrella on it to satisfy your need to go out without being exposed to the sun.
买一个带有MP3功能的手机,你就不用每天都带着收音机来听音乐了。
Buy a mobile phone with the function of the MP3 to satisfy your need to enjoy music without carrying such a big radio every day.
4.No matter whether you are selling a product or offering a service, one important thing that you must keepin mind is to emphasize your USP-Unique Selling Proposition.
无论你处于何种困境,你必须记住的一个重要的事情便是保持自信。
No matter what terrible situation you are in, one important thing you must keep in mind is to keep your confidence.
无论你找什么工作,你必须记住的一个重要的事情便是保持或提高你的形象。 No matter what kind of job you are looking for, one importan thing you must keep in mind is to maintain or improve your own image.
5. Without a USP, your product or service will appear drab and there will be no compelling reason for people to buy it.
没有多种颜色和形状可供选择,该产品缺乏竞争力。
Without optional colors and shapes, the produc will lack competitiveness. 折扣不多,你公司的服务就显得很贵了。
Without a substantial discount, your service will appear expensive.
高级职业英语第二版读写教程 sk优选单元
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