Unit1 Understanding Cultural Differences
1. For those who want to build stronger and longer lasting business relationships with people f difference cultural background, a good knowledge of international business etiquette is crucial.
对于那些想体验英国生活和文化的人来说，这本《酒吧礼仪指南》（A Guide to Pub Etiquette）非常有用。
For those who want to experience British life and culture, the book A Guide to Pub Etiquette is very useful。
对于那些想在海外开拓（open up）市场的商人来说，了解当地的文化很有必要。 For those who want to open up new markets overseas, an understanding of local culture is necessary.
2. In the Middle East you can hold an Arab man’s hands as a gesture of friendship.
我们为新同事举办了一个聚会，以示友善。
We hold a party for our new colleagues as a gesture of friendship. 他送她一束花以示同情。
He sent her a bunch of flowers as a gesture of sympathy.
3. Without an appreciation of international business etiquette, these things would never be known.
没有有效的沟通，这件事情很难办成。
Without effective communication, it’s hard to get this done. 没有共同的文化背景，人们很容易产生误解。
Without shared culture, it’s very easy for people to misunderstand each other.
4. Some people would believe their way of behavior is fine, but hen transferred into an international context it no longer applies.
在一个国家是良好的礼仪，在另一个国家也许就不适用了。 Good manners in one country may not apply in another. 这项规则不是所有情况都适用。
This rule cannot be applied to all cases.
5. Touch someone on the head in Thailand or Indonesia and you would have aused great insul.
如果你现在放弃，这桩生意就会泡汤。 Give up now and you’ll lose the deal.
给中国人送钟，你就犯了大忌。
Give a clock to a Chinese as a gift and you’ll make a serious mistake.
Unit 2 Conducting a Survey
1. Conducting a survey is often a useful way of finding something out, especially when “human factors” are under investigation.
做运动是保持健康的常用方法，尤其是面对很多工作压力的时候。
Doing sports is useful way of keeping healthy, especially when we face with great pressure in our work.
设计问卷是做调查有用的方法，尤其是大型（large-scale）调查。
Designing a questionnaire is a useful way of conducting a survey especially when the survey is on a large-scale.
2.This passage is intenedd primarily for those who are new to survey.
这本书主要是为初学驾驶的人而写的。
The book is intended primarily for thoe who are learning to drive. 这条通道是残疾人士专用的。
This passage is intended primarily for the disabled.
3.The more complex the questionnaire the fewer responses there will be.
竞争越厉害，产品的质量就会越好。
The fiercer the competition ,the better the product quality.
你练习得越多，理解得就越透。
The more you practise, the better you can understand
4.People are more likely to think this if the questionnaire is poorly presented or not grammatically correct.
如果你的服务得不到改善，你就容易失去老顾客。
You are more likely to lose the old customers is your services are not improved.
如果不采取有效措施，价格上涨比下跌的可能性大。
Prices are much more likely to go up than to come down if effective measures are not taken.
5.When presenting our results,be careful to distinguish between the factual or numerical results and your interpretations of the results.
利用网络搜集资料的时候，注意区分新资料与过时资料。
When collecting infornation from the internet, be careful to distinguish between the update and outdate infortation. 面试时，注意穿着得体。
When haring an interview, be careful to dress yourself properly.
高级职业英语第二版读写教程 sk优选单元
