Principles of Marketing99－11－Session 9Marketing Plan Implementation and ControlText: Chapter 2，Appendix 2, Chapter 6国际商学院市场营销学系
OutlineI. Managing Marketing EffortsII. Organizing the Marketing DepartmentIII. Four skills needed for effective implementationIV. Types of ControlV. Marketing Control ProcessVI. Marketing Audits99－22－国际商学院市场营销学系
99－33－I. Managing Marketing EffortsI. Managing Marketing Efforts国际商学院市场营销学系
I. Managing Marketing Efforts99－44－AnalysisAnalysisControlMeasure ResultsEvaluate ResultsTake CorrectiveActionPlanningPlanningDevelopDevelopStrategic PlansStrategic PlansDevelopDevelopMarketing PlansMarketing PlansImplementationImplementationCarry OutCarry OutPlansPlans国际商学院市场营销学系
Marketing ImplementationMarketing StrategyMarketing StrategyStructureActionProgramsDecisionandRewardHumanResourcesClimate andCulture99－55－ImplementationMarketing PerformanceMarketing Performance国际商学院市场营销学系
09Marketing Plan Implementation and Control - 图文
