商 业 企 划 书
目录
第一章 执行总结································································2 第二章 公司简介································································4 2.1 公司概述································································5 2.2 服务及业务简介·······················································6 2.3 发展规划································································10 第三章 市场与竞争分析······················································ 14 3.1 市场现状分析··························································14 3.2 行业的竞争本质分析及竞争策略··································18 3.3 市场分析及定位·······················································19 3.4 市场前景································································20 3.5 市场定位································································21 3.6 商业模式································································22 3.7 营销策略································································24 第四章 运行分析································································30 4.1 组织生产································································30 4.2 质量控制································································31 4.3 组织管理···························································31 4.4 人事管理·································································32 第五章 财务分析······························································· 33 5.1 投融资分析···························································· 33 5.2 财务预算······························································· 36
······························································ 5.3 财务分析·39
第六章 风险分析································································ 44 6.1 风险识别································································ 44 6.2 风险防范及措施······················································· 46 6.3 相关法律································································ 48 6.4 风险资本退出·························································· 49 第七章 团队介绍·································································53
第一章 公司执行总结?
1.1公司经营理念?
以科技改变生活，整合资源，积极倡导互联网精神，实现经济运营? 1.2公司定位?
主要针对独身女性，14岁以下儿童，65岁以上老年人，为其提供及时的紧急救助服务，同时整合公安机关，社会安心力量，实现深度开发和规范运营，我们秉承专业，严谨的工作作风，目标发展成为中国最优秀的互联网科技公司。 1.3产品?
“一呼”紧急救助系列产品中，“一呼”紧急救助APP产品为基础产品，“FAE”智能挂饰为局部改良产品，“FAE”定制款为高端产品。在第一年销售“一呼”紧急救助APP，1-5年以后以“一呼”紧急救助APP产品为主，“FAE”定制款产品为辅进行销售。? 1.4公司服务介绍?
公司以服务市场为本，以服务求生存，以服务求发展，用服务树立品牌形象。公司针对市场上尚无自身防护安全的应用软件的问题，从互联网运营的高效理念出发，将互联网+的运营手段与中国本地的实际情况相结合，最大化的挖掘自身防护救援的市场潜能，以专业的方式真正方便广大用户，并实现销售环节的“增
值效益”。
1.5行业背景及市场发展潜力分析??
救援APP在中国市场尚属空白，近年来，女大学生失联，幼儿走失事件时有发生，但好多人的自我保护意识并不强，但已经有人开始意识到缺乏自我保护意识和自我保护能力的危害，处在这个关键的节点上，相信该软件一旦上市会有很大的发展空间。 1.6目标市场分析?
由于国内市场尚无此类软件，本产品的目标群体是独身女性，14岁以下儿童，65岁以上老人，用户人群为社会上自我保护能力较弱的用户。因此我公司开发的“一呼”紧急救助APP将获得巨大的市场发展空间。? 1.7竞争分析?
因市场尚无此类产品，所以在上市初期竞争尚无，但在软件上升期时，因为互联网行业的进入壁垒比较低，会有同类产品的竞争问题出现，并且该行业的竞争将会日趋激烈。但在出现竞争关系时，我们公司将会拥有了一定量的忠实客户，也就拥有了较强的竞争能力，并同时可以对产品进行差异化设计，必要时可以进行收购与合作，联合起来，共同分享互联网行业这个巨大的蛋糕。 1.8公司战略?
1.战略目的:为客户支付的价格提供更多的价值。?
2.战略基本思想：在质量、服务、特色、性能上领先竞争对手，在成本上打败它们。?
3.业务层战略成本领先战略与集中差异化战略相结合：我公司将利用先进的信息系统，提供低成本的差异化服务。保持公司的技术领导地位，创新作业流程和差异化服务，保持公司的竞争优势。公司通过规模经济获取成本优势；通过信
息系统的优化、最优程序的设计和设备的统一达到开发成本最小化；设立相对较少的管理层次，以节省管理费用。? 1.9营销策略?
1.产品策略我公司将始终坚持从客户角度出发，针对不同需求的产品，提供高效、贴心的安全服务，与客户建立长期、稳定的合作关系。?
建立和宣传自己的品牌——“以最安全的方式，给用户多一份心安”。? 2.价格策略在分析目标客户需求的基础上，我公司将合理地对开发、设计、合作等进行系统优化，为目标客户量体裁衣实施一套个性化的保护方案，不断降低自身的成本。我公司将结合客户期望值和竞争者提供的服务水平与价格，制定适当的服务标准和价格水平。?
3.促销策略公司初期采用的促销活动主要有人员推销、广告、公共关系和营业推广。我们要充分利用互联网做好宣传工作，积极开展公司网络营销。? 4.营销组和策略我公司在以上策略的基础上，还将进一步加入客户保留、相关产品销售以及顾客推荐。? 1.10融资方案?
总公司预计设在上海市浦东区，享受税收减免的优惠政策，且享受国家对大学生创业的优惠政策。公司设立初期共需资金20万，其中用于固定资产投资15万，流动资金5万。股本结构及规模暂定为公司注册资金20万元。? 1.11盈利模式?
公司针对不同类型的客户，在初期预设了三种盈利模式：
1.单纯出售模式用户在初次使用本产品时，需要付费下载。这种应该就是最单纯的模式-开发者制作App，透过App Store或Market销售给使用者。 2.收入组合模式公司在开发APP的同时，将会积极推广“FAE”智能外设的
一呼“加”紧急救助APP“加”商业计划书省赛终稿 - 图文
