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沃尔玛管理手册
资料内容仅供参考，如有不当或者侵权，请联系本人改正或者删除。
Overview概述
This manual will familiarize you with the basic sales floor procedures and Merchandising Standards related to product presentation and merchandising. At times, however, you may need to deviate from these guidelines, with a Coach's approval, in order to get the sales that you need. 這本手冊將會使你熟悉基本的店面運作程序及有關商品陳列與管理的一些指導知識。有時候為了促進銷售, 在經理的批准下你也能够嘗試偏離這些指導原則而進行工作。
Merchandising is, for the most part, based on opinion. Do not be afraid to
try new things if you feel that it will help increase sales. However, there are many proven concepts that should be applied in all buildings. Also, you must be willing to try someone else's ideas if your techniques are not getting results. Just remember to have fun with it.
商品佈置這一工作是建立在主觀想法的基礎上的。不要怯于嘗試新的方法, 只要你認為它能促進銷售, 就去做。當然, 如果你自己的方法不是很有效, 也不妨試試其它人的建議。總之, 你要對感興趣就行了。
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资料内容仅供参考，如有不当或者侵权，请联系本人改正或者删除。
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There hasn't been a day in my adult life when I haven't spent some time thinking about merchandising. I suspect I have emphasized item merchandising and the importance of promoting items to a greater degree than most any other retail management person in this country. It has been an absolute passion of mine. It is what I enjoy doing as much as anything in the business. I really love to pick an item - maybe the most basic merchandise - and then call attention to it. We used to say you could sell anything if you hung it from the ceiling. So we would buy huge quantities of something and dramatize it. We would blow it out of there when everybody else knew we would have only sold a few had we just left it in the normal store position. It is one of the things that has set our company apart from the very beginning and really made us difficult to compete with. And, man, in the early days of Wal-Mart it really got crazy sometimes.1
雖然要我承認這些有些難為情, 但自從我成年以後, 就沒有一天不想著商品佈置的。我懷疑在商品佈置與促銷上所下功夫及對之的重視程度是任何其它零銷業的管理者所不及的。這一直是我的一貫方針。它所帶給我的樂趣與我們生意中的任何其它有趣的事情一樣大。我非常喜
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沃尔玛管理手册模板
