成人高等教育
本科毕业论文
工商管理培训对提高企业管理水平的作用
学生姓名： 姜华 学 号： 专 业： 工商管理 年 级： 2010级 指导教师： 韩佳明 教授
教学单位： 齐齐哈尔大学
摘 要
近几年, 国内广播保持了强劲的发展势头, 专业频率不断增加、广告收入持续增长, 但这种快速发展在一定程度上是以牺牲传媒生态资源和破坏传媒生态环境为代价的; 表面繁荣的背后隐藏着严重的生态危机。解决这一问题的措施是找准生态位, 让专业频率在差异化竞争中实现行业生态环境的优化; 切实改善和保护受众生态环境及广告资源环境; 加大政府监管力度。
关键词：广播传媒; 可持续发展; 生态危机; 生态系统; 生态平衡
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Abstract
In recent years, domestic radio maintained a strong momentum of development, professional frequency increasing, advertising revenue growth, but this rapid development in a certain extent at the cost of media ecology resources and destruction of ecological environment as the media price; The surface prosperity hidden behind a serious ecological crisis. To solve this problem, the measures are alignment niche, let professional frequency in differentiated competition in the industry to realize the optimization of the ecological environment; To improve and protect the ecological environment and the audience advertising resources environment; To strengthen the government regulation.
Key words: Broadcast media, Sustainable development; Ecological crisis; Ecological system; Ecological balance
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成人高等教育
