The Impacts of the Cultural Differences on Sino -
US Business Negotiations
罗艺婷;
【期刊名称】《语数外学习》 【年(卷),期】2013(000)007
【摘要】With the emergence of a economic globalization and China’s enter into WTO,China has witnessed a sharp increase in foreign investment and plenty Chinese firms into the international market.Business negotiation is the most common phenomenon in business life and international trade,so understanding the behaviors of the negotiators is a vital presupposition for successful negotiations to obtain a mutually satisfactory agreement.This is still more important if the cultural backgrounds of the parties involved are different,for example,between Chinese and American parties.In fact,the larger the cultural differences,the greater barriers to communication,and the more likely misinterpretation of the negotiation.Intercultural understanding is the foundation and basic for long-term mutually beneficial cooperation,therefore,to negotiate triumphantly,cultural differences between the parties concerned must be identified and solved.This article will expound negotiation behaviors between China and America. 【总页数】2页(P.76-77) 【
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The Impacts of the Cultural Differences on Sino - US Business Negotiations
