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国开(中央电大)本科《商务英语3》形考任务(单元自测1至8)试题及答案-国开商务英语试题

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最新资料欢迎阅读 C} [答案]C. 要了解更多信息,你可以拨打银行客服热线12345转分机3124,或者访问www.bocusa.com网站去查询。

3. Online banking refers to banking activities that are carried out over the Internet on a secure website.{A; B;

C} [答案]A. 网上银行是指通过互联网在安全的网站上实现的银行业务活动。

4. Thus you can protect yourself from identity theft.{A; B;

C} [答案]B. 这样,你就可以保护自己,避免身份被盗用。 5. You can inform your bank of your account number so that your money can be transferred directly.{A; B;

C} [答案]A. 你可以把你的账号告知银行,以便你的钱直接转账。 二、阅读理解(每题10分) CHOOSE THE BEST ITEM TO COMPLETE THE DIALOG. _Jenny comes to a bank to open an account. A clerk __comes__ up to help her._ A. THEN PLEASE JUST FILL IN THIS FORM WITH YOUR NAME AND ADDRESS IN CAPITAL LETTERS. B. I’M AFRAID I DIDN’T QUITE CATCH THAT. C. I’D LIKE TO OPEN AN ACCOUNT. D. THEN YOU’D BETTER OPEN A CURRENT ACCOUNT. E. WE’LL CONTACT YOU AS SOON AS IT COMES. Clerk:Good afternoon. Can I help you? Jenny:Yes,{ [答案]A }. Clerk:A deposit account or a current

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最新资料欢迎阅读 account? Jenny:Er, I’m not sure. You see, I have monthly remittances sent to me from the Canada Embassy and I’d like to have the money paid into an account. Clerk:{ [答案]A } The bank will give you a check book and you can take money out when you need it. Jenny:Fine. What do I have to do? Clerk:Do you have any form of ID? Jenny:Will my passport do? Clerk:Sure.{ [答案]A } Jenny:No problem... It’s done. Clerk:And could you give me your signature here? Jenny:Sorry?{[答案]A } Clerk:Please sign your name in the blank space below. Jenny:I see. Now here you are. Clerk:Thank you. It will take a few days for your check book to arrive. {[答案]A } You can inform your embassy of your account number so that your money can be transferred directly. Jenny:Thank you very much. 单元自测4 试题及答案 题目顺序是随机的,使用查找功能(Ctrl+F)进行搜索 [题目]______ your price be competitive and date of shipment acceptable, we intend to place a large order with you. [答案] Should [题目]An example of soft sell is to distribute free samples ______ customers often respond favorably. [答案] to which [题目]Businesses can use free samples to build rapport and ______ customers ______ products or services. [答案] engage…to… [题目]Moreover, reservations by credit card four weeks ______ guarantee availability of the room size required.

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最新资料欢迎阅读 [答案] in advance [题目]Our new type of treadmill ______ release next month. [答案] is due for [题目]She is the CEO of Roston Sport Accessories________ I told you. [答案] about whom [题目]So I have a number of other ______ up my sleeve, as well. [答案] tricks [题目]The newly-designed ad ______ brought about a higher click through rate by the end of next month. [答案] will have [题目]We sell insurance cover, the ______ you pay will depend on the cover you require. [答案] charge [题目]We will have flown for 13 hours by the time we ________ to New York. [答案] will get 阅读下面的文章,根据文章内容给题目选择正确的答案。

Hard sell and soft sell are important business terms and useful strategies for sales staff to know and understand. Both of them can work. The effect depends on the type of customers and the type of products. A hard sell is a kind of more direct and forceful sales tactics. The sales person just keeps explaining how good the product is, why people should buy it and even how the prices might increase if the consumer walks off. A soft sell is a different approach. The sales person tries to build trust with consumers. He doesn’t put pressure on them to buy things, just recommending a product and letting the consumers make their own decisions. An example of soft

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最新资料欢迎阅读 sell is to distribute free samples to which customers often respond favorably. Businesses can use free samples to build rapport and engage customers in products or services. Recommending products between friends is a little bit like doing soft selling. People don't really care if someone else buys the product. They are just giving their honest opinions and trying to be helpful. Humor in advertising is also used to attract the consumer's attention and get them interested in the products or services. Customers often resist hard sales tactics, thus making soft-selling much more effective for success. 1. What's the topic and main idea of the passage? {A; B;

C} [答案]C. Selling Strategy – Hard Sell and Soft Sell Strategies 2. Customers often _________ hard sales tactics, thus making soft-selling more effective for success.{A; B;

C} [答案]A. resist 3. Examples of soft sell mentioned in the passage include __________. {A; B;

C} [答案]B. recommending products among friends 4. Making humorous advertisements is one of the approaches companies use

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最新资料欢迎阅读 to __________. {A; B;

C} [答案]B. arouse people's interests 5. According to the passage, __________. {A; B;

C} [答案]C. soft sell is preferred by business companies 阅读下面的文章,根据文章内容判断文章后的句子是正确(T)还是错误(F)。

The marketing mix consists of ‘the four Ps’:providing the customer with the right product at the right price, presented in the most attractive promotion and available in the easiest place. The product is not just an assembled set of components:it is something customers buy to satisfy a need they feel they have. The image and the design of the product are as important as its specifications. Then the product must be priced so that it competes effectively with rival products in the same market. In addition, the product should be presented to customers through advertising (e.g. TV commercials, newspaper advertisements or posters), packing (e.g. design, labels, materials), publicity, public relation and personal selling. Finally, the product must be available to customers through the most cost effective channels of distribution. A consumer

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国开(中央电大)本科《商务英语3》形考任务(单元自测1至8)试题及答案-国开商务英语试题

最新资料欢迎阅读C}[答案]C.要了解更多信息,你可以拨打银行客服热线12345转分机3124,或者访问www.bocusa.com网站去查询。3.Onlinebankingreferstobankingactivitiesthatarecarr
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