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2. …what benefit customers will get…buying, doing,
thinking
3. …seriously …it is designed to appeal
A Conversation
Exercise 1 1. b 2. a 3. d 4. c
We Were Born to Help You Do It
Better Joyce: Dad!
Father: Yes? ?What?s the matter, Joyce?
Joyce: I?m wondering if I should buy a pair of tennis
shoes. I?m going to
join the tennis club in school.
Father: Why not? It?s good that you finally play
sports.
Joyce: But I?d like to have Adidas.
Father: Adidas? It?s too expensive. They are for
professional athletes.
Joyce: But all the guys in the school tennis team are
wearing Adidas, boys as well as girls.
Father: But none of us has ever had Adidas and we used
to play quite OK.
Joyce: Here is an ad about Adidas. Can I read it to you?
Father: Go ahead.
Joyce: “Over fifty-five years ago, Adidas gave birth
to a new idea in sports
shoes. And the people who wear our shoes have been
running and winning ever since. In fact,
Adidas has helped them set over 400 world records in
track and field
alone.”
Father: Nonsense the players have to go through a lot
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of hard training and
practice. It has nothing to do with the shoes. They may
be comfortable, but
Joyce: You?re right, Dad. The ad goes on to say,
“You?re born to run. And
we were born to HELP YOU DO IT BETTER.” Father: 11mm. It may be good for running, but you don?t
run.
Joyce: Listen, Dad. The ad says, “... Maybe that?s
why more and more
football, soccer, basketball and tennis ...“see?
“TENNIS players are turning to
Adidas. They know that, whatever their game, they can
rely on Adidas
workmanship and quality in every product we make.” Father: OK, OK, dear. I know Adidas is good. But how
much is a pair of
your shoes?
Joyce: You don?t have to worry about that, Dad. I?ve
saved some money
since last Christmas. I just want to hear your opinion.
Father: That?s good.
Exercise 2 1. …sports shoes 2. …in making
sports shoes over fifty-five years ago
3. …running shoes 4. …football,
soccer, basketball and tennis players
5. …workmanship and quality
6. …comfortable….expensive
Unit 4 Culture
Part A Exercise 1 1. b 2. b 3. d
Exercise 2
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Take it with both hands and open it later in private Cuba Open it right away Republic of Refuse it at first; accept it only after Korea some persuading Part B Passage 1 Exercise 1 1. b 2. d 3. a 4. d
What Are Good Manners?
People in different countries have different standards
for good manners.
Before entering a house in some Asian countries it is
necessary to take off one’s shoes. In
European countries even though shoes sometimes become
very muddy,
this is not done. A guest in a Chinese house never
finishes a drink. He leaves a
little to show that he has had enough. In a Malay house,
a guest always leaves
a little food. In England, a guest always finishes a
drink or eats up his food to show that he has enjoyed it.
Here are some examples of the things that a well-
mannered person does
or does not do no matter whether he is an oriental or
a westerner.
He never laughs at people when they are in trouble.
Instead, he tries to
help them. He is always kind whether to people or to
animals. When he is
waiting for a bus, he takes his turn and never pushes
to the front of the line. In
the bus, he gives his seat to an old person, or a
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disabled person or a lady who
is standing. When talking to people, he never tells
heavy people they are fat,
but says that they are losing weight for he knows
everyone is weight conscious
and wants to be thin. He never asks people, women in Particular, their age. Everyone wants to be young. If
he is invited to a
dinner party at seven, he is sure to be there by seven,
knowing how people
respect time and expect everyone to be “on time”. If
he smokes, he never
lights his cigarette before getting the permission from
people around them.
He says “Please” when making a request and “Thank
you” when he
receives something. He stands up when speaking to a lady
or an older person,
and he does not sit down until the other person is
seated.
Exercise 2 1. …laugh at people 2. …animals,
with kindness
3. …push to the front…waiting for a bus
4. …the old, disabled
5. …they are “losing weight”
6. …women … their age/weight
7. …time 8. …getting
permission from people around 9. …Please …Thank you
10. …a lady or an older person … the other
is seated
Passage 2 Exercise 1 1. b 2. c 3. b 4.
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d
Tea Ceremony in Japan
The tea ceremony in Japan, or Chanoyu, is a special form
of
entertainment for distinguished guests. The tradition
started in the 15th century
and has existed for about 600 years, and it has very
special and strict rules that must be followed.
There are many different kinds of tea ceremonies, from
the informal to the
quite formal. But all Chanoyu ceremonies have one thing
in common, that is,
guests are invited to enjoy a moment of peace and calm. Traditionally a Chanoyu ceremony takes place in a tea
room which is
usually not very big. The guests take off their street
shoes and put on special
bamboo shoes. Then they cross a beautiful garden. They
stop for a moment at
a rock water basin, where they wash their hands. Then
they enter the tea room through a small low door.
The inside of the tea room is simple but beautiful. The
room is not
furnished at all. The floor is covered with a kind of
bamboo mats which are
called ‘Tanami” There are flowers and some
traditional decorations like tea set
of ancient times, landscape painting, national
costumes, etc. The guests sit in
the traditional way, on their knees on the floor. In
formal ceremonies, small
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