Title Unit Five Trade 1. Analyze the discourse structure of the passage 2. Learn the importance of being punctual Teaching 3. Make sentences with the useful expressions in the passage
objective4. Some information about a slogan s &demands 5. Develop promotion strategies and persuasion competence 6. Master some negations skills Teaching 1. Retell the passage in their own words important 2. Some important words and useful expressions & difficult 3. How to write a Memo points Communicative approach Task-based teaching Teaching Project-based teaching methods Activity Teaching Approach; Question-answer Teaching Approach. Time Teaching contents Warming-up & Reading A and time Reading B & Listening and Speaking &Writing 4 periods allotment Mini-project & Language Lab & Self-study Room 3 periods Step One Warm-up 1 Ss read warming-up task 1 Teaching procedures 2 Go through slogans A-H with Ss 3 Ask Ss to match the slogans with the pictures 4 Time permitting; encourage Ss to brainstorm more slogans Step Two Background information 4 periods Teaching contents allotment 1. What is a slogan A slogan is a memorable motto or phrase used in a political, commercial, religious and other context as a repetitive expression of an idea or purpose. Slogans in advertising are claimed to be the most effective means of drawing attention to one or more aspects of a product. 2. Company introduction 1. Nike Inc. is a major publicly-traded sportswear and equipment supplier based in the United States. it is the world’s leading supplier of athletic shoes and apparel(服装) and a major manufacturer of sports equipment . 2. Apple Inc., is an American multinational corporation with a focus on designing and manufacturing consumer electronics and software products. 3. Panasonic is an international brand name for Japanese electric products manufacturer 4. Matsushita Electric Industrial Co., Ltd. Under this brand Matsushita sells plasma(等离子)and LCD(Liquid Crystal Display)panels, DVD recorders and players, telephones, microwave ovens, shavers, projectors, digital cameras, batteries, laptop computers, etc. all of these are marketed under their slogan “Ideas for Life”. 5. Maxwell house is a brand of coffee manufactured by a like-named division of Kraft Foods. 6. Seven-- up is the brand of a soft drink. 7. Nissan Motor Co., Ltd, shortened to Nissan, is a multinational automaker headquartered in Japan. Currently it is the third largest Japanese car manufacturer. 8. Koninklijke Philips Electronics ., usually known as Philips, is one of the largest electronics companies in the world, founded and headquartered in the Netherlands. The products include consumer electronics, domestic appliances, lighting and medical systems. Step Three Work in pairs 1. Ss read Task 2 in warming-up 2. Ask Ss to work in pairs and list places where they have seen or heard the slogans in Task 1 3. Get some Ss to give their answers. 4. Ask the class to add more if necessary. 5. Summarize the various media used for advertising. Step Four Reading A 1. Learn the new words and expressions 1) The students take turns to read them. 2) The teacher corrects the students’ mistakes in pronunciation and teaches them how to read those. 2. Warm-up questions The teacher asks some questions to arouse the students’ interest in the passage 3. Study in details Paragraph 1 Regardless of: paying no attention to . The law requires equal treatment for all ,regardless of race , religion or sex . better off :in a better situation , especially in financial terms . since my husband was made the manager , we are better off .
新职业英语基础篇unit5
