2021年少儿英语培训行
业研究分析报告
目录
1.
少儿英语培训行业前景趋势 ................................................. 5
1.1 1.2 1.3 1.4 1.5 1.6 1.7 1.8 1.9 1.10
理性面对机会与挑衅 ................................................................................. 5 浸泡式英语将成教学主导 ......................................................................... 5 学科英语助推孩子发展 ............................................................................. 6 少儿英语培训前景广阔 ............................................................................. 6 机构转型升级是必然趋势 ......................................................................... 7 培训机构的专业化 ..................................................................................... 7 延伸产业链 .................................................................................................. 8 服务模式多元化 ......................................................................................... 8 呈现集群化分布 ......................................................................................... 8 需求开拓 ...................................................................................................... 9
2. 少儿英语培训行业现状 ...................................................... 10
2.1 2.2 2.3
少儿英语培训行业定义及产业链分析 .................................................. 10 少儿英语培训市场规模分析 .................................................................. 12 少儿英语培训市场运营情况分析 .......................................................... 13
3. 少儿英语培训行业存在的问题 ........................................... 16
3.1 3.2 3.3 3.4
教学条件不完善 ....................................................................................... 16 虚假广告宣传 ........................................................................................... 16 师资水平层次不齐 ................................................................................... 16 各种培训机构培训程度参差不齐 .......................................................... 16
2
3.5 3.6 3.7 3.8 3.9 3.10
中等(青少年)英语培训市场低迷 ........................................................... 17 市场无穷辽阔,开发滞后 ....................................................................... 17 行业服务无序化 ....................................................................................... 17 供应链整合度低 ....................................................................................... 18 基础工作薄弱 ........................................................................................... 18 供给不足,产业化程度较低 .................................................................. 18
4. 少儿英语培训行业政策环境分析 ........................................ 20
4.1 4.2 4.3 4.4
少儿英语培训行业政策环境分析 .......................................................... 20 少儿英语培训行业经济环境分析 .......................................................... 20 少儿英语培训行业社会环境分析 .......................................................... 20 少儿英语培训行业技术环境分析 .......................................................... 21
5. 少儿英语培训行业竞争分析 ............................................... 22
5.1
少儿英语培训行业竞争分析 .................................................................. 22
对上游议价能力分析 .............................................................. 22 对下游议价能力分析 .............................................................. 22 潜在进入者分析 ..................................................................... 23 替代品或替代服务分析 .......................................................... 23
5.1.1 5.1.2 5.1.3 5.1.4 5.2 5.3
中国少儿英语培训行业品牌竞争格局分析 ......................................... 24 中国少儿英语培训行业竞争强度分析 .................................................. 24
6. 少儿英语培训产业投资分析 ............................................... 25
6.1
中国少儿英语培训技术投资趋势分析 .................................................. 25
3