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Unit 4 Advertisi ng
Part I Busin ess Vocabulary
Directi ons: There are 20 in complete senten ces in this part. For each sentence there are four choices marked A, B, C and D. Choose the ONEthat best completes the senten ce. The n mark the corresp onding letter on the
Answer Sheet with a single line through the center. This part totals 20 poin ts, one point for each senten ce.
C1 Outdoor advertis ing is one of the fastest grow ing ______________ in the market.
B secti ons C segme nts D sectors A markets
D2 The world of outdoor advertis ing billboards, tran sport and ‘ street
furniture ' is _________ about $18 billio n a year, just 6% of all the worl d' s spending on advertising. A worthwhile B worthy Cvalued Dworth
C3 The soaring costs of TV are ____________________ clients to consider alter natives.
B driv ing C prompt ing Dlett ing A mak ing A4 BMW ran a
shelters. A exclusively in clusively
‘ teasers ' campaign in Britain
B largely
C greatly
on bus
D
C5 Placing an ad on a bus shelter for two weeks ____________________ at about ￡ 90.
A works on B works away Cworks out Dcalculates
D6 We are facing a _______________ with our market share. What are we going to do about it? A promotio n B sale C order Dcrisis
A7 Focus, a large advertising agency based in Paris, has a reputation for creati ng imag in ative and ____________ campaig ns. A effective B efficie nt C effect D efficacious
C8 Focus now n eeds to _______________ pote ntial clie nts that it still
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has pie nty of creative ideas to offer. A en sure B assure
Cconvince Dpersuade
B9 Focus has been asked to _____________________ ideas for advertising campaig ns to man ageme nts of the compa nies concern ed. A offer B prese nt C supply D furnish D10 The little village where he lived would be a popular tourist A place
B site
Cvisit
D resort
B11 Thank you for the above order ______________ our bicycles. A of B for C by
Dagainst
C12 It is stipulated in our Sales Con firmation No. 2007021 ___________
the 5,000 bicycles you ordered are to be shipped in two equal lots in March and April 2007. A which B where C that D what A13 You requested that 80% of the bicycles _______________ in March and the bala nee in April. Abe shipped B shipped Cto ship Dhave bee n shipped C14 Although we have the qua ntity _____________ stock, it is too late for us to ship 80% of your order in March. A from B for C in D at D15 We have received your letter of 28 March, __________ us to modify the previous arra ngeme nts for the shipme nt of the capti oned order. A asked Bto ask Cbeing asked Dasking A16 You now wish to adva nee the date of shipme nt _____________ one mon th. A by B to Cfor Dat A17 In the circumstances, we regret _________________ unable to meet your request. A to be B being C be D having been A18 In this case, you must ____________ the additi onal charges. A bear B have borne Cto bear
D beari ng
D19 Please take the above ____________ acco unt and let us know your decisi on as soon as possible. A to B for Cby D into
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B20 We are pleased to inform you that the capti oned order ____________
now bee n dispatched. A have B has C are D is
Part II Phrase Tran slati on
Directions : Directions : There are 20 Chinese phrases in this part. You are required to translate them into English and write down your tran slati on on the An swer Sheet. This part totals 20 poin ts, one point for each phrase.
1竞争对手产品
Competitors ' products 2隐性广告
Sublimi nal advertis ing 3广告媒体
Advertis ing media 4体育赞助
Sports spon sorship 5免费样品 Free sample 6广告标语
Advertis ing sloga n 7大众媒体 Mass media 8售点展示
poin t-of-sale display 9户外广告
Outdoor advertis ing 10大众市场 Mass-market
11电视黄金时段栏目广告 Prime-time TV slot 12市场份额 Market share 13街道设施 Street furniture 14公交车候车亭
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Bus shelter 15金融服务 finan cial service 16营销组合 Marketing mix 17公共关系 Public relati ons 18广告宣传活动
Advertis ing campaig n 19价格促销 Price promoti on 20潜在客户 Pote ntial clie nt
Part III Sentence Tran slati on
Directions : There are 10 sentences in this part. You are required to translate them into Chinese and write down your translation on the Answer Sheet. This part totals 20 poi nts, two points for each senten ce. 1.
The world of outdoor advertis ing billboards, tran sport and ‘ street furniture ' is worth about $18 billion the world ' s spending on advertising.
a year, just 6%of all
整个户外广告市场（露天广告牌，公共交通和路边设施）大约价值180亿美元 一年，只占了全世界广告支出的6% 。
2. Focus, a large advertis ing age ncy based in Paris, has a reputati on for creati ng
imagi native and effective campaig ns.
焦点公司是一家总部设在巴黎的大型广告公司，它因为能创造富有想象力并 卓有成效的广告宣传活动而享有盛誉。
3. But it is one of the fastest-growi ng segme nts, hav ing doubled its market share
in rece nt years.
但它是增长最快的细分市场之一，近几年它的市场份额翻了一倍。 4.
Outdoor advertising ' s appeal is growing as TV and print are los ing theirs.
随着电视、平面广告失去它们的吸引力，户外广告的吸引力却不断增长。 5. Addi ng to its attracti ons has bee n a revolutio n in the quality of outdoor
displays.
户外展示设备质量方面的革命也在不断增加它的吸引力。
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6. Particularly attractive to the new advertisers is street furniture, the fastest grow
ing segme nt of the outdoor market. 路边设备广告作为增长最快的户外广告细分市场，对新的广告商们特别有吸 引力。
7. Focus has bee n asked to prese nt ideas for advertis ing to man ageme nts of the compa nies concern ed.
campaig ns
焦点公司已经被要求向相关公司的管理层阐述他们对于广告宣传活动的理 念。 8. Focus now n eeds to convince pote ntial clie nts that it still has ple nty of creative
ideas to offer.
焦点公司现在需要使潜在客户相信它仍可以提供很多有创意的想法。 9.
Recently however, Focus' s reputation clie nts cha nged to rival age ncies.
不过最近，焦点的声誉因为两个大客户转投竞争对手公司而受损。
10. Our aim is to develop loyalty among existing customers and attract new on es.
我们的目标是培养现有客户的忠诚度，并且吸引新客户。
was damagedwhentwo major
Part IV Sentence Tran slati on
Directi ons : There are five sen ten ces in this part. You are required to translate them into English and write down your translation on the Answer Sheet. This part totals 20 poin ts, four points for each senten ce. 1我们很遗憾你们的发盘比美国供应商的价格高出 5%
We regret that your offer is 5% higher tha n that of the U.S suppliers.
2羊毛行市目前疲软，除非你方能降价 5%否则无法成交。
The curre nt wool market is weak. We see no prospects of bus in ess uni ess you can reduce the price by 5%.
3兹遗憾通知你方，本地买主认为你方报价太高。
We hereby regret to inform you that local buyers regard your offer to be much on the
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体验商务英语综合教程Unit - 4答案解析
