,.
Some of the disadvantages of advertisements are:
? misleading and false information and claims (e.g. exaggeration of the quality of the promoted products);
? negative influence on people’s mind and health (e.g. alcohol and tobacco advertising).
2 I would agree with what happens with regards to emotions. If an ad is capable of striking a consumer right at the heart of his emotions, it’s got to be effective. This is why manufacturers are playing on emotions in all of their promotional activities. Emotions are hard influencers and we all feel them so we are a weak target for advertising people. 3 Open. Reference points:
? Many highly promoted “healthy” products sales turn out to be cheating.
? People who look for bargain sales usually feel disappointed and cheated in the end.
Read About It
Content Awareness Read And Think
11 Work with your partner and answer the following questions. 1 They are placed in the classified sections because it is more economical to do so.
,.
2 By acting as sponsors for sports, large companies make their products known to the consumers whereas sports get financial support for development.
3 Since advertisement is one of the most efficient methods to reach potential employees in a country, an employer can select the best of the job seekers.
4 Misleading the public is the most common form of abuse of advertisement.
5 It tries to attract the attention of the viewers by bombarding them with relentless advertisement.
12 Decide whether the following statements are true (T) or false (F) according to the passage. 1 T 2 F 3 T 4 T 5 F
13 Fill in the blanks with the words given below. Change the form where necessary.
1 bargain 2 discard 3 sponsor 4 reveal 5 destructive 6 abuses 7 authorities 8 economical 9 staged 10 eliminate
14 Complete the following sentences with phrases or expressions from the passage. Change the form where necessary.
1 In short 2 weed out 3 comes in contact with 4 turn a blind eye to 5 be taken in
15 Translate the following sentences into English.
,.
1 The old woman was numbed by her son’s death.
2 In the midst of all troubles, he managed to remain cheerful.
3 They managed to carry on their experiments in spite of the difficulties. 4 We have to weed out unqualified applicants. 5 The doctor told him to cut down on smoking.
17 Read each of the following sentences, and fill in the coordinating conjunction that best expresses the relationship between the two complete thoughts. 1 but 2 so 3 for 4 and 5 or
18 Each of the following thoughts is complete by itself, but you can join two of them together to make more interesting sentences. Combine these thoughts into pairs, using and, but, yet, for, so, and or, and write six new sentences on the lines below. Punctuate correctly. 1 Teeth fascinate him, so Jack has decided to become a dentist.
2 He will rent a small apartment by himself, or he will get a large place with a friend.
3 Since the 1840s, American women had fought for the right to vote, yet they did not win that right until 1920
4 A curious crowd gathered on the sidewalk, and live models danced in the store window.
5 They are the best pool players on the block, but they can’t beat my cousin from Cleveland.
,.
6 The ancient Chinese valued peaches, for they believed that eating peaches made a person immortal.
19 Add an idea after each conjunctive adverb. Keep in mind the meaning of furthermore, however, nevertheless, and therefore. The idea you add should help to form an entire sentence that makes sense. 1 they are interesting, articulate people 2 he sleeps with a light on in his room 3 I took the test and got an A 4 I won’t wear the ten-gallon hat 5 we can stay later at the park
大学体验英语综合教学方案计划教育教程第三版2详细规范标准答案Uint3
