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BUSINESS REPORT
Topic: Business report for Toyota
Written by:
Date: ;
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Content 1. Executive
summary……………………………………………………………………2 2. Introduction
of
the
Toyota …………………………………………………………….3
3. Issues…………………………………………………………………………………..3 4. SWOT analysis………………………………………………………………………..4 4.1 internal
analysis…………………………………………………………………...4 4.2 external
analysis…………………………………………………………………..5 5. Recommendation……………………………………………………………………...6
6. Conclusion…………………………………………………………………………….7
7. Reference……………………………………………………………………………...8
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Executive summary
The aim of this paper is to analysis Toyota Auto corporation’s strengths, weaknesses, opportunities and the threats through using SWOT method. At the same time, human resource development displayed in the process of case analyzing. The major problems in this article are ‘what makes Toyota become the world first Auto manufacture?’ ‘What are the Toyota’s strategies?’ ‘The prospects of the Toyota’ and so on, the main purpose is to identify Toyota’s problems and shortcomings; and finally to find out the reasons caused these problems, in the end of the article, the author forward his own opinions and recommends for the Toyota’s developing.
Introduction of the Toyota
Toyota is Japan's largest car manufacturer, which was founded in 1933, and Toyota Company is headquartered in Toyota City. Initially is one of the Toyota Automatic
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Loom’s production departments. In 1937, Toyota merged into Toyota Motor Co., since then, Toyota established several related companies, including Toyota Machinery Co., Ltd. in1941, and Toyota Body Co. in 1945, In the 1960s and 1970s, Toyota's expansion rapidly, the vehicle volume even sold to foreign markets. And in 1982, the company obtained its present name-Toyota. Today, Toyota has assembly plants and distributors in many countries, the company also has the subsidiary which produce the motor vehicles line and the other parts, rubber and cork materials, steel, synthetic resin, automatic loom and the cotton wool and so on. (Arkadi B., 2010) Issues of the article
With the economic globalization development, more and more automobile manufacturers appeared, followed by the more and more intense competitive pressure, in addition, global economics’ instability and uneven makes a great impact on the automotive industries’ development. Economic depression and rising costs of raw materials and labor, competition in the automotive industry is also growing, and so on. All these questions caused every company must reposition its self, recreate the developing strategy.
SWOT analysis of Toyota Internal environment
Strengths: in research and development sector, Toyota Company in order to be the leader in innovation way, it has continuously involved in research and development activities and uses this point as one of its strategies to stay in the market. The research and development activity done has been a success as Toyota is now able to produce a customer car in five days. In addition, Toyota is also able to produce a commercially
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viable hybrid car, with this two newly found strategies, Toyota has continued to revolutionize the auto industry. (Y. Arayici, P. Coates, L.Koskela, 2011)
In Toyota’s management process, with Toyota’s production system (TPS), all work are done according to schedule, employees follow a well-defined sequence of steps for a particular job, this shows that every employee follows he rules and this reflects that Toyota’s management team has done a good job in managing the employees. Welltrained employees are more committed to their jobs and indirectly, it will help to boost the production volume. (Jo?o-P. B., 2011)
Weaknesses: in year 2008-2009, the global financial crisis bring a great impact to Toyota’s sales income, with the weak and slow-moving economic around the world, hardly enable for Toyota to abstain a higher profit-margin as to compared to recent years, the closing of some of its plants in China proves that Toyota’s financial or liquidity state unable to support its explanation of production in other countries like China. Therefore, it would be a weakness for Toyota during the global economic crisis whereby losses of closing its plant and the cost of construction shall be bared by Toyota which naturally caused the corporation’s liquidity to fall. (S.K. Breja, D.K. Banwet, 2011)
External environment
Opportunities: before Toyota takes on any strategies, Toyota must take the effort to understand the role played by the scientific process in its culture, Toyota took one step further to evaluate its problem-solving process. Toyota makes itself fully understand its
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