2020年食品电商行业分析研究报告
2020年01月
目录
2021年食品电商行业分析研究报告 ....................................................... 1
1序言 .............................................................................. 5 2食品电商行业概况及市场分析................................... 7
2.1食品电商行业市场驱动因素分析 ...................................................... 7 2.2食品电商行业结构分析....................................................................... 8 2.3食品电商行业PEST分析 ................................................................... 9
2. 3.1政策因素 .............................................................................................................. 9 2. 3.2经济因素 .............................................................................................................. 9 2. 3.3社会因素 ............................................................................................................ 10 2. 3.4技术因素 ............................................................................................................ 10
2.4食品电商行业市场规模分析 ............................................................ 10 2. 5食品电商行业特征分析.................................................................... 10
3食品电商行业政策环境 ............................................ 11
3.1政策将会持续利好行业发展 ............................................................ 11 3.2行业政策体系趋于完善..................................................................... 11 3.3 一级市场火热，国内专利不断攀升 ................................................ 12 3.4宏观环境下食品电商行业的定位 .................................................... 12 ................................................................................................................... 13 3.5 “十三五\期间食品电商行业取得显著业绩 .................................... 13
4食品电商行业产业发展前景 .................................... 15
1、 食品电商行业渠道多样化 .................................................................................. 15 2、 食品电商行业产业服务多元化 .......................................................................... 15 3、食品电商行业产业链加快完善 .......................................................................... 16
4.1食品电商行业市场规模前景预测 .................................................... 16 4. 2食品电商行业进入大面积推广应用阶段 ....................................... 16
4.3食品电商行业市场增长点 ................................................................ 16 4.4细分化产品将会最具优势 ................................................................ 17 4.5食品电商行业产业与互联网等产业融合发展机遇 ........................ 17 4.6食品电商行业人才培养市场大、国际合作前景广阔 .................... 18 4.7巨头合纵连横，行业集中趋势将更加显著 .................................... 18 4.8建设上升空间较大，需不断注入活力 ............................................ 19 4.9行业发展需突破创新瓶颈 ................................................................ 19
5食品电商行业竞争分析 ............................................ 20
5.1食品电商行业国内外对比分析 ........................................................ 20 5.2食品电商行业品牌竞争格局分析 .................................................... 21 5.3食品电商行业竞争强度分析 ............................................................ 22
5. 3.1食品电商行业现有企业竞争情况 .................................................................... 22 5. 3.2食品电商行业上游议价能力分析 .................................................................... 22 5. 3.3食品电商行业下游议价能力分析 .................................................................... 22 5. 3.4食品电商行业新进入者威胁分析 .................................................................... 22 5. 3.5食品电商行业替代品威胁分析 ........................................................................ 22
5.4初创公司大独角兽领衔..................................................................... 23 5.5上市公司双雄深粉多年..................................................................... 23
6 食品电商行业存在的问题分析 ................................ 24
6.1政策体系不健全 ................................................................................. 24 6.2基础工作薄弱 ..................................................................................... 24 6.3地方认识不足，激励作用有限 ........................................................ 25 6.4产业结构调整进展缓慢..................................................................... 25 6. 5技术相对落后 .................................................................................... 25 6.6隐私安全问题 ..................................................................................... 25 6.7与客户的互动需不断增强 ................................................................ 26 6.8管理效率低 ......................................................................................... 26 6.9盈利点单一 ......................................................................................... 26
6.10过度依赖政府，缺乏主观能动性 .................................................. 27 6.11法律风险 ........................................................................................... 27 6.12供给不足，产业化程度较低 .......................................................... 27 6.13人才问题 ........................................................................................... 27 6.14产品质量问题 ................................................................................... 28
7食品电商行业发展多元化趋势................................. 29
7.1宏观机制升级 ..................................................................................... 29 7.2服务模式多元化 ................................................................................. 29 7.3新的价格战将不可避免..................................................................... 29 7.4社会化特征增强 ................................................................................. 29 7.5信息化实施力度加大 ......................................................................... 29 7.6生态化建设进一步开放..................................................................... 30
7. 6.1内生发展闭环，对外输出价值 ........................................................................ 30 7. 6.2开放平台，共建生态 ........................................................................................ 30
7. 7呈现集群化分布 ................................................................................ 30 7.8各厂商推动食品电商行业发展 ........................................................ 31 7.9政府采购政策加码 ............................................................................. 31 7.10个性化定制受宠 ............................................................................... 31 7.11品牌不断强化 ................................................................................... 31 7.12互联网+食品电商行业已经成为标配“风生水起“ ........................ 32 7.13 一体式服务为发展趋势 .................................................................. 32 7.14政策手段的奖惩力度加大 .............................................................. 32
8 食品电商行业产业投资分析 .................................... 34
8.1食品电商行业技术投资趋势分析 .................................................... 34 8.2大项目招商时代已过，精准招商愈发时兴 .................................... 34 8.3食品电商行业投资风险..................................................................... 35
1 、 市场需求下降和竞争加剧的风险 ..................................................................... 35 2、 应收账款发生呆坏账的风险 .............................................................................. 35
3、 原材料价格波动的风险 ...................................................................................... 35 4、 营运资金不足的风险........................................................................................... 35 5、 大额订单不能按期执行的风险 .......................................................................... 35
8.4食品电商行业投资收益..................................................................... 36
1序言
根据编制者的分析及预测，本报告将从以下九方面着手对食品电商行业过去的发展状况进行细化研究分析，并对食品电商行业未来的发展趋势进行专业的预测，以及对发展前景提出合理的建议，仅供参考。
2020年食品电商行业分析研究报告
