创业计划书
项目名称：
设计人：
指导教师：
日期：
1
目录
一、企业概况 .......................................................................................................................................... 2 （一）企业名称.................................................................................................................................. 2 （二）法律模式.................................................................................................................................. 2 （三）联系地址.................................................................................................................................. 2 （四）经营范围.................................................................................................................................. 2 （五）商业计划简述 .......................................................................................................................... 2 （六）启动资本.................................................................................................................................. 3 （七）资本来源.................................................................................................................................. 3 二、商业构想和市场分析 ...................................................................................................................... 4 （一）商业构想描述 .......................................................................................................................... 4 （二）市场分析.................................................................................................................................. 4 三、主营产品：产品或服务的详细描述 .............................................................................................. 5 四、定价计划 .......................................................................................................................................... 6 五、选址计划 .......................................................................................................................................... 7 （一）企业的位置.............................................................................................................................. 7 （二）选址此地的原因 ...................................................................................................................... 7 六、促销计划 .......................................................................................................................................... 8 （一）启动促销.................................................................................................................................. 8 七、法律形式 .......................................................................................................................................... 9 （一）企业的法律形式 ...................................................................................................................... 9 （二）选择这种法律模式的原因 ...................................................................................................... 9 八、启动资金 .......................................................................................................................................... 9 九、启动资金来源 ................................................................................................................................ 10 （一）资金来源................................................................................................................................ 10 （二）资金来源信息 ........................................................................................................................ 11 十、组织机构与员工 ............................................................................................................................ 12 （一）企业组织职员要求 ................................................................................................................ 12 （二）组织机构图............................................................................................................................ 12 （三）人工成本................................................................................................................................ 13 （四）企业经营场所的构成 ............................................................................................................ 13 十一、企业运营与成本预测 ................................................................................................................ 14 （一）月度销售计划 ........................................................................................................................ 14 （二）月度经营成本计划 ................................................................................................................ 15 十二、现金流计划 ................................................................................................................................ 16 十三、盈利情况预测 ............................................................................................................................ 17 十四、资产负债表 ................................................................................................................................ 18
1
一、企业概况
（一）企业名称
_____________________________________________________________________
______________________________________________________________________________
（二）法律模式
______________________________________________________________________
（三）联系地址
_____________________________________________________________________
______________________________________________________________________________ ______________________________________________________________________________ 电话：______________________________ E_mail：_________________________________
（四）经营范围
［ ］制造业 ［ ］服务业 ［ ］批发商 ［ ］零售商
（五）商业计划简述 1．产品或服务
____________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ 2．客户
2
___________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________
______________________________________________________________________________ 3．所有者
（姓名、地址、资质、企业中的作用、相关经历）
______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________
4．吸收就业人数_________________________
（六）启动资本
投资 _________________________ 运营资本 _________________________ 总计 _________________________
（七）资本来源
业主的储蓄 _________________________ 合伙人出资 _________________________ 民间借贷 _________________________ 银行贷款 _________________________
3
二、商业构想和市场分析
（一）商业构想描述
（如，确定的需求、谁是顾客、满足顾客需求的产品或服务的种类、如何接近顾客等。） __________________________________________________________________________________________________________________________________________________
______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________
（二）市场分析
（如地域、城镇、顾客种类、市场规模、竞争对手情况、新企业所占的市场份额等） ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________
4
挑战杯创业计划书（标准模版）
