Mingshi Optical Center
黄涛
策划人： 李林
志
邓皓文
高尚
目录
第一部分 项目概要
项目背景····························································1公司介绍····························································1项目核心服务························································1
第二部分 市场分析
市场概括····························································3需求分析····························································4竞争对手分析························································5PEST分析···························································6竞争优势····························································10SWOT分析··························································11
第三部分 公司战略
公司概况····························································12总体战略····························································12 服
务
系
统
的
第四部分 服务运营分
析
与
设
计···················································13
服务收费费用表·························································13
物质供应·······························································14设备和动力管理·························································14库存控制·······························································15推广方案·······························································15
第五部分 财务分析
股本结构与规模······················································15财务分析····························································17
第六部分 风险管理
政策风险····························································18管理风险····························································18市场风险····························································18财务风险····························································19解决方案····························································19风险资本退出························································21
第七部分 实施措施
目标································································21企业文化····························································22组织结构····························································22组织制度····························································27
人事异动····························································31行为准则····························································32奖惩制度····························································33附：视光检查手册
视光中心创业计划书
