东 北 大 学 继 续 教 育 学 院
工商英语复习题
Part I Fill in the blanks with given words (10 points)
barcode, packaging, manufacturer, checkout counter, till display, stock, supplier, price, supermarket, specialist retailer
1. 2. 3. 4. 5. 6. 7. 8. 9.
A ( ) is the pay desk in a self-service shop.
A ( ) is a pattern of thick and thin lines that represents information. A ( ) is firm which makes or produces goods.
A ( ) is an electronic screen which shows you how much to pay. A ( ) is an agent who provides goods or services.
The ( ) is used to protect goods and to present an image for them. The ( ) is the amount the goods cost.
The ( ) is all the goods a retail outlet keep to sell to its customers.
The ( ) is a shop which only sells one type of product, usually of high
quality.
The ( ) is a large self-service shop selling food and drink and also small
household items.
10.
Part II Cloze Test (20 points)
The term e-commerce refers to all commercial transactions conducted over the Internet, including transactions by consumers and business-to-business transactions. Conceptually, e-commerce does not (11) from well-known commercial offerings such as banking by phone, \order\catalogs, or sending a purchase order to supplier (12) fax. E-commerce follows the same model (13) in other business transactions; the difference (14) in the details.
To a consumer, the most visible form of e-commerce consists (15) online ordering. A customer begins with a catalog of possible items, (16) an item, arranges a form of payment, and (17) an order. Instead of a physical catalog, e-commerce arranges for catalogs to be (18) on the Internet. Instead of sending an order on paper or by telephone, e-commerce arranges for orders to be sent (19) a computer network. Finally, instead of sending a paper representation of payment such as a check, e-commerce (20) one to send payment information electronically.
In the decade (21) 1993, e-commerce grew from an (22) novelty (新奇事物) to a mainstream business influence. In 1993, few (23) had a web page, and (24) a handful allowed one to order products or services online. Ten years (25), both large and small businesses had web pages, and most (26) users with the opportunity to place an order. (27), many banks added online access, (28) online banking and bill paying became (29). More importantly, the value of goods and services (30) over the Internet grew dramatically after 1997.
1. A) distract B) differ C) descend 2. A) via 3. A) resorted
B) off B) resorted B) lies
D) derive
D) with
C) from C) served C) locates
D) of
D) appeared D) roots
4. A) situates 5. A) on
B) for
C) to
6. A) reflects 7. A) puts out 8. A) feasible 9. A) beside 10. A) appeals 11. A) toward
B) protects C) detects C) sends in
D) selects
D) carries away D) visible
B) stands for B) sensible
C) responsible
D) up
B) beyond
C) over
B) allows
C) advocates C) after
D) admits D) behind D) occasional D) corporations D) slightly
D) late
B) until
12. A) insignificant B) optional C) invalid
13. A) communities B) compounds C) corps 14. A) largely 15. A) latter
B) solely B) lately B) offered B) However
C) only
C) later
16. A) provided 17. A) Instead 18. A) or
C) convinced D) equipped C) Nevertheless D) Besides
D) and
D) productive
B) though C) but
19. A) widespread 20. A) proceeded
B) different B) adapted
C) flexible
C) practiced D) acquired
Part III Please give the definition of following words or phrases. (30 points)
1. Retailing 2. Corporate Group 3. Franchising 4. Annual Report 5. Marketing 6. Takeover 7. Import
8. The Stock Market 9. Export 10. Recruitment
Part IV Put the following passages into Chinese (20 points)
1. Governments can control international trade. The most common measures are
tariffs and quotas. A tariff is a tax on imported goods, and a quota is the maximum quantity of a product allowed into a country during a certain period of time.
2. Coca-Cola's advertising has always attempted to reflect changing contemporary
lifestyles. Creating an international advertising campaign requires the talents of professionals in many areas, and extensive testing and research are always done before deciding which advertisements will finally be used.
3. All companies try to gain the biggest market share possible，and compete
aggressively with their main competitors to do this. Companies with the biggest market share for a product, the market leaders, may compete with their rivals on quality, image, brand loyalty or price.
4. When an investor buys a share, using the services of a specialist company or
broker, he or she becomes a shareholder and owns a part of (or has a stake in) a company. Shareholders can make money by receiving dividends, paid as a proportion of a company's annual profits, and when the value of their shares increases.
5. Companies need to know how they are performing in order to analyze problems,
find solutions and make plans for the future. Shareholders can make money by receiving dividends, paid as a proportion of a company’s annual profits, and when the value of their shares increases.
6. Companies need to be aware of the impact of this on the environment, the natural
world around us. Many companies use packaging (boxes, bottles, etc.) which has been
东北大学《工商英语》期末考试必备真题集(含答案)52
