销售部绩效考核表格方案
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目 录
第1章 市场部考核指标量化................................................................51．1 市场指标与考核制度设计..............................................................51．1．1 市场指标设计.....................................................................51．1．2 市场部考核制度设计...............................................................6第2章 销售部考核指标量化...............................................................132．1 销售指标与考核制度设计.............................................................132．1．1 销售指标设计....................................................................132．1．2 销售部考核制度设计..............................................................14第3章 大客户部考核指标量化.............................................................183．1 销售指标与考核制度设计.............................................................183．1．1 大客户部销售指标设计............................................................183．1．2 大客户部考核制度设计............................................................19第4章 直销部考核指标量化...............................................................254．1 直销指标与考核制度设计.............................................................254．1．1 销售指标设计....................................................................254．1．2 直销部考核制度设计..............................................................25第5章 促销部考核指标量化...............................................................285．1 促销指标与考核制度设计.............................................................285．1．1 促销指标设计....................................................................285．1．2 促销部考核制度设计..............................................................29第6章 导购部考核指标量化...............................................................336．1 导购指标与考核制度设计.............................................................336．1．1 导购指标设计....................................................................336．1．2 导购部考核制度设计..............................................................33第7章 电话销售部考核指标量化...........................................................367．1 销售指标与考核制度设计.............................................................367．1．1 电话销售指标设计................................................................367．1．2 电话销售部考核制度设计..........................................................37第8章 网络销售部考核指标量化...........................................................408．1 销售指标与考核制度设计.............................................................408．1．1 网络销售指标设计................................................................408．1．2 网络销售部考核制度设计..........................................................40第9章 区域销售部考核指标量化...........................................................449．1 销售指标与考核制度设计.............................................................449．1．1 区域销售指标设计................................................................449．1．2 区域销售部考核制度设计..........................................................45第10章 销售分公司考核指标量化..........................................................4710．1 销售指标与考核制度设计............................................................4710．1．1 分公司销售指标设计.............................................................4710．1．2 销售分公司考核制度设计.........................................................48第11章 销售办事处考核指标量化..........................................................5211．1 销售指标与考核制度设计............................................................5211．1．1 办事处销售指标设计.............................................................5211．1．2 办事处考核制度设计.............................................................53第12章 广告部考核指标量化..............................................................5512．1 广告指标与考核制度设计............................................................5512．1．1 广告指标设计...................................................................55
12．1．2 广告部考核制度设计.............................................................56第13章 公关部考核指标量化..............................................................5913．1 公关指标与考核制度设计............................................................5913．1．1 公关指标设计...................................................................5913．1．2 公关部考核制度设计.............................................................60第14章 售后服务部考核指标量化..........................................................6514．1 售后服务指标与考核制度设计........................................................6514．1．1 售后服务指标设计...............................................................6514．1．2 售后服务部考核制度设计.........................................................66第15章 总监级人员考核指标量化与方案设计................................................7015．1 总监级人员考核方案设计.............................................................7015．1．1 营销总监绩效考核方案设计.......................................................7015．1．2 销售总监绩效考核方案设计.......................................................7515．1．3 区域总监绩效考核方案设计.......................................................7915．1．4 大客户总监绩效考核方案设计.....................................................81第16章 经理级人员考核指标量化与方案设计................................................8616．1 经理级人员考核方案设计............................................................8616．1．1 市场经理绩效考核方案设计.......................................................8616．1．2 销售经理绩效考核方案设计.......................................................8816．1．3 大客户部经理绩效考核方案设计...................................................9216．1．4 直销经理绩效考核方案设计.......................................................96第17章 主管级人员考核指标量化与方案设计...............................................10117．1 主管级人员考核方案设计...........................................................10117．1．1 促销主管绩效考核方案设计......................................................10117．1．2 导购主管绩效考核方案设计......................................................10417．1．3 电话销售主管绩效考核方案设计..................................................10817．1．4 网络销售主管绩效考核方案设计..................................................11117．1．5 维修服务主管绩效考核方案设计..................................................113第18章 专员级人员考核指标量化与方案设计...............................................11718．1 专员级人员考核方案设计...........................................................11718．1．1 市场专员绩效考核方案设计......................................................11718．1．2 销售专员绩效考核方案设计......................................................12218．1．3 大客户专员绩效考核方案设计....................................................12418．1．4 直销专员绩效考核方案设计......................................................128第19章 销售人员销售费用量化考核.......................................................13219．1 销售人员销售费用指标量化.........................................................13219．1．1 奖励提成考核指标量化..........................................................13219．1．2 培训费考核指标量化............................................................13219．1．3 促销费考核指标量化............................................................13319．1．4 广告费考核指标量化............................................................13319．1．5 公关费考核指标量化............................................................13419．1．6 差旅费考核指标量化............................................................13419．1．7 业务招待费考核指标量化........................................................13419．1．8 售后服务费考核指标量化........................................................135第20章 销售人员评比考核...............................................................13620．1 销售人员评比考核指标.............................................................13620．1．1 评比考核定量指标设计..........................................................13620．1．2 评比考核定性指标设计..........................................................13620．2 销售人员评比考核方案.............................................................137
20．2．1 销售人员评比考核制度..........................................................137第21章 销售人员阶段性考核.............................................................14021．1 销售人员转正与月度考核...........................................................14021．1．1 销售人员转正考核方案..........................................................14021．1．2 销售人员月度考核方案..........................................................14221．2 销售人员季度与年终考核...........................................................14421．2．1 销售管理人员季度考核方案......................................................14421．2．2 基层销售人员年终考核方案......................................................14721．2．3 销售管理人员年终考核方案......................................................149第22章 渠道管理量化考核与方案设计.....................................................15322．1 经销商管理量化考核与方案设计.....................................................15322．1．1 经销商管理量化指标............................................................15322．1．2 经销商综合考核方案............................................................15522．2 代理商管理量化考核与方案设计.....................................................16022．2．1 代理商管理量化指标............................................................16022．2．2 代理商信用考核方案............................................................16122．3 零售商管理量化考核与方案设计.....................................................16322．3．1 零售商管理量化指标............................................................16422．3．2 零售商终端活化考核方案........................................................165
销售部绩效考核表格方案
