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英语应用文写作教学课件（示范）
课程编号：12x5003 教学课件：Week 11
Review Type 1
Type 2 Memos, Agenda & Minutes of a Meeting Type 3 Telegrams, Telexes
Review: Form
Announcements:
1) in the form of a letter: directed outward to announce changes in the address/ phone number, or
in executive personnel, to announce the establishment of new branches, the change in product prices, etc.
2) in the form of a notice: directed inward to cover a wider range of topics. 3) in the form of a broadcast: delivered on emergent occasions. Announcement Attention: Another place for “Name of the Unit” is above the body. Body________________________________________________________________________ Notice/Note ____________________________________________________________________________ Lost Name of the Unit [1] Attention: Another place for “Date” is above the body. Weekday, Date Body_________________________________________________________——____________ Review: Content ___________________________________________________________________________ Specify “who, what, why, when, where and how” to inspire the expected response. Contact Rule of Relevancy Signature Review: Language Date [1] Be concise and precise. Attention to the integration of formality and emotion of language. Study the following instances and consider the use of pronouns and impersonal structures. 1a We are pleased to inform you that on account of rapid increase in the volume of our trade with New York, we have decided to open a new branch at 314 Broadway with Mr. Li Xiao-gang in charge. 1b
It is a great pleasure to inform you that approved by the Board of Directors the Personnel Department has decided to appoint you the secretary of General Manager. 2a
We are so sorry to inform you that due to the present economic depression, the board of directors has decided to dismiss some employees from their posts, and you are one among them. 2b
We regret to inform you that we have received no reply to our letter in which we asked for settlement of our account sent to you on June 20. 3a
We inform you that the business hitherto carried on in the name if J. B. & Co. will be continued under the style of Jack Black & Company, Limited. 3b
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This is to announce the establishment of Hunan Trading Company in this city for the purpose of carrying on import and export business as well as other activities in connection with foreign trade. 3c
It is hereby proclaimed that the Board of Directors has decided to appoint Ms Liu Ling secretary of the management. Activity 1
Directions: Read the criteria of “good announcement” listed below. Then form pairs and examine your partner’s announcements. Point out the problems, if any, to him/her.
A good announcement should --- specify all the relevant details concerning who, what, why, when, where and how; ______ Tom, As --- be clear and precise in language; you _____, we are planning to _____ a new branch in Guangzhou. We need an --- be complete yet concise in content; experienced executive to set up the operation and after serious consideration, the board 0f --- provide explanation for unusual or unexpected happenings. ______ agreed that you are the ideal person _____ this challenging _____. Activity 2 We hope you would accept this ______. If you are ______ to accept, please come to my Directions: Please fill in the blanks with appropriate words. office on Friday 3:00 pm and I would ______ to discuss further ______ with you. Very _____ yours, Attention: This is less formal. Mary Green Activity 3 Directions: Please translate the following announcement into English. 致： 全体推销员 Reference: 主题： 年终销售会议 发自： 秘书林洁 To: All salesmen Type 2 Memos, Agenda & Minutes of a Meeting 2003年度最后一次销售会议将于12月28日星期五上午10点至下午5点在总公司举行。 Subject: The Year-end Sales Meeting A memorandum is an informal document usually short and on a single subject calling attention to 将供应午餐。 From: Lin Jie, Secretary or reminding the recipient of something important. It serves as an exchanging of information 议程将于11月底寄出。如果你有任何议题需要提出，请于11月26日前寄给我。 th from 10:00 The concluding sales meeting for 2003 will be held on Friday, December 28between departments within a business or official agency or between agencies for the following 如果你无法出席，请于12月1日前打电话至8688399。 am until 5:00 pm at the Head Office. purposes: 非常感谢。 1)Lunch will be provided. To give information; 2)The agenda will be mailed by the end of November. To request information; th. 3)If you have any items to be included, please forward them to me by November 28 To request action; st. 4)If you are unable to attend, please call 8688399 not later than December 1 To put forward suggestions Thank you very much. The format of a memorandum is diagramed as follows: Date [1]: _______ To: _______ From: ______ Subject [2]: ______ Body To: _______ From: ______ Subject: ______ Date: _______ Body FROM: _______ TO: _______ DATE: ______ SUBJECT: ______ Body Attention:
1. The element “Date” may appear in different places. 2. Sometimes “Subject” is replaced by “Reference”.
When it appears in the form of a letter, a memo usually includes
--- Heading (Addresser’s Name, Address, Phone No., Telegram No., Telex No., etc.). If this is already inscribed on the top of the stationary, it begins with
如对您有帮助，请购买打赏，谢谢您！
--- Date,
--- Addressee’s Name, Title, Address --- Subject [1] --- Salutation --- Body
--- Complimentary Close --- Signature
Attention: Subject should be centered when it appears below the salutation. Dear Sir, Sometimes a memo may include information about distribution list, copy notation (C. C.) or even enclosure. The format then is like this: Subject: ________ Body ______________________________ (Signature: Initials of the sender) Or _______________________________ Distribution list: insiders) (Date: ______ Complimentary Close (C.C.: outsiders) Activity 1 From: ______ Signature (Enclosure) Directions: read the sample and generalize the features. To: ________ Sample Ref: ______ (Initials of the person in charge) V ﹡I ﹡P Critical Review: C. C. _______ VIDEO INSTRUCTIONAL PRODUCTS 1) Name of the company, addressee, addresser, subject and date Subject: _______ To: Mear Evans, Sales Department Manager 2) The addressee’s title Body From: Sara Davidson S. D. (signed) 3) Subject (Typist’s initials) Subject: New Product Proposal 4) Complete date (Enclosure) Date: November 8, 19— 5) “CONFIDENTIAL” CONFIDENTIAL 6) Structure: Para. 1 Main idea -? Para. 2 Details-? Para. 3 Response expected The New Products Committee hopes to present a proposed new product to the 7) Language: clear, concise, complete, correct, courteous VIP Board of Directors at their December meeting. The first draft of the proposal outlines 8) Sentence structure the product concept, potential sales, and cost estimates for a new industrial training film. 9) Tone: Courteous & professional The new training film follows the design of earlier products used in industry on video Features cassette recorders. It will focus on the pest-control industry. Its primary purpose will be to An acceptable memo(randum) should train pest-control technicians to eradicate pests in residential and commercial properties --- include Title line, specifying the receiver, the sender, the subject and the date; while maintaining safety standards for both the PC technician and personnel working or --- tell information related to the company, from sales to bowling team; living in the area. The product, an innovation in both pest control and in training, appears to --- place the major information in the first paragraph, then needed detail and if necessary required have good market potential. action or response from the audience; --- usually not be so formal; The committee looks forward to presenting the proposal to you and your staff prior to --- keep record or require action (that is, the receiver should keep a copy); the December Board meeting. We think you will have valuable contributions to make to the --- follow the standardized format: single space, block format; double space between paragraphs, overall plan and can suggest methods by which the proposal can best be presented to the triple space before the body. Board. By next Friday, please suggest a time most appropriate for our discussion. Activity 2 Directions: Suppose you are the office director. Please write a memo to remind heads of departments of certain arrangements during Managing Director’s absence. Your memo should include the following points given in Chinese: 第一， 经理出发的时间； 第二， 副经理将负责日常事务，并主持下一次的例会； 第三， 本周的例会取消，通知下一次例会的时间。
Reference:
Distribution list
英语应用文写作教学课件(示范)
