光华管理学院2010 - 2011学年第一学期期末考试试题（A卷）
课程名称：商务英语（阅读） 任课教师： 考试日期： 考试时间：1?5小时 学生类别：本科 年级班号： 考生姓名： 考生学号： 考试方式：闭卷
试 题：（注意：答案一律写在答题纸，否则不计分）
Vocabulary (1x20 = 20)1 0
2 a 3 c 4 c 5 c 6
e
7
e
8
f
9
■
1
10 a 11 m 12
m ____
13 0 14 p _____ 15 p
general; taking everything into count
union or association formed for mutual benefit to change from one form to another to arrange systematically in classes or groups any of the parts of which sth. is made producing a satisfactory result without wasting money or energy
expert knowledge or skill, especially in a particular
X J， z
X J
X
field
to tell in advance; to predict with the help of
夕
JL JL
information
to combine sth. in such a way that it becomes fully a part of sth. else
to gain by one's own ability, efforts or behavior a worker skilled in using or repairing machines to shape something into a particular form to manage or direct a business
stage in a process of change or development possible
16 r to keep or confine within limits
17 not easily obtained; short in supply happening or done at the same time incentive; motivation; encouragement plan or policy designed for a particular purpose 18 19 20
IL Answer the Questions Briefly According to the Texts (4x5 = 20) 1.
Business may be defined as the production, distribution and sale of goods and
services for a profit. What is distribution? Could you use an example to illustrate your definition? 2.
What is the theory of absolute advantage? Illustrate how absolute advantages may benefit countries in the international trade. 3.
Product, price, placement and promotion are known as the four Ps in a marketing mix. What is promotion? What activities would you arrange to promote a new car, giving at least three examples? 4.
What is the most important aspect of the late 20th century information revolution? What are the attributes of computers that led to their early specialization in data processing? List some examples of computer applications.
光华管理学院-商务英语(阅读)11-阅读试卷1a.doc
