厦门生鲜电商发展现状与对策
张菊香 朱泳
【摘 要】近年来，生鲜电商发展迅速，但仍处于探索阶段。介绍了厦门生鲜电商的主要经营模式，分析了当前厦门生鲜消费者的现状，探讨了生鲜电商发展所面临的问题，并提出了推动厦门生鲜电商健康发展的对策。 【期刊名称】农业展望 【年(卷),期】2015(011)011 【总页数】4
【关键词】厦门；生鲜电商；经营模式；发展对策
In recent years,fresh food e-commerce develops rapidly,but it is still in the exploration stage. The authors introduced the main business mode of fresh food e-commerce in Xiamen,analyzed the present consumer situation of fresh food,and discussed the problems of fresh food e-commerce
in
Xiamen,then
proposed
some
development
countermeasures to promote the healthy development of fresh food e-commerce in Xiamen. Xiamen;fresh countermeasure
作为日常必需品的生鲜产品拥有巨大的市场规模’由于目前网购渗透率仅为1﹪’相对于我国销售业务10﹪已电商化的现状’生鲜被视为电商领域的一片 “蓝海”’具备极大的发展空间’成为近几年电商企业追逐的热点。在厦门’以 “夏商新生活”为代表的不少大型网上商场开始构建农业、生鲜频道’试图
food e-commerce;business mode;development
厦门生鲜电商发展现状与对策
