销售部绩效考核方案表格
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目 录
第1章 市场部考核指标量化................................................................51．1 市场指标与考核制度设计..............................................................51．1．1 市场指标设计.....................................................................51．1．2 市场部考核制度设计...............................................................6第2章 销售部考核指标量化...............................................................132．1 销售指标与考核制度设计.............................................................132．1．1 销售指标设计....................................................................132．1．2 销售部考核制度设计..............................................................14第3章 大客户部考核指标量化.............................................................183．1 销售指标与考核制度设计.............................................................183．1．1 大客户部销售指标设计............................................................183．1．2 大客户部考核制度设计............................................................19第4章 直销部考核指标量化...............................................................254．1 直销指标与考核制度设计.............................................................254．1．1 销售指标设计....................................................................254．1．2 直销部考核制度设计..............................................................25第5章 促销部考核指标量化...............................................................285．1 促销指标与考核制度设计.............................................................285．1．1 促销指标设计....................................................................285．1．2 促销部考核制度设计..............................................................29第6章 导购部考核指标量化...............................................................336．1 导购指标与考核制度设计.............................................................336．1．1 导购指标设计....................................................................336．1．2 导购部考核制度设计..............................................................33第7章 电话销售部考核指标量化...........................................................367．1 销售指标与考核制度设计.............................................................367．1．1 电话销售指标设计................................................................367．1．2 电话销售部考核制度设计..........................................................37第8章 网络销售部考核指标量化...........................................................408．1 销售指标与考核制度设计.............................................................408．1．1 网络销售指标设计................................................................408．1．2 网络销售部考核制度设计..........................................................40第9章 区域销售部考核指标量化...........................................................449．1 销售指标与考核制度设计.............................................................449．1．1 区域销售指标设计................................................................449．1．2 区域销售部考核制度设计..........................................................45第10章 销售分公司考核指标量化..........................................................4710．1 销售指标与考核制度设计............................................................4710．1．1 分公司销售指标设计.............................................................4710．1．2 销售分公司考核制度设计.........................................................48第11章 销售办事处考核指标量化..........................................................5211．1 销售指标与考核制度设计............................................................5211．1．1 办事处销售指标设计.............................................................5211．1．2 办事处考核制度设计.............................................................53第12章 广告部考核指标量化..............................................................5512．1 广告指标与考核制度设计............................................................5512．1．1 广告指标设计...................................................................55
12．1．2 广告部考核制度设计.............................................................56第13章 公关部考核指标量化..............................................................5913．1 公关指标与考核制度设计............................................................5913．1．1 公关指标设计...................................................................5913．1．2 公关部考核制度设计.............................................................60第14章 售后服务部考核指标量化..........................................................6514．1 售后服务指标与考核制度设计........................................................6514．1．1 售后服务指标设计...............................................................6514．1．2 售后服务部考核制度设计.........................................................66第15章 总监级人员考核指标量化与方案设计................................................7015．1 总监级人员考核方案设计.............................................................7015．1．1 营销总监绩效考核方案设计.......................................................7015．1．2 销售总监绩效考核方案设计.......................................................7515．1．3 区域总监绩效考核方案设计.......................................................7915．1．4 大客户总监绩效考核方案设计.....................................................81第16章 经理级人员考核指标量化与方案设计................................................8616．1 经理级人员考核方案设计............................................................8616．1．1 市场经理绩效考核方案设计.......................................................8616．1．2 销售经理绩效考核方案设计.......................................................8816．1．3 大客户部经理绩效考核方案设计...................................................9216．1．4 直销经理绩效考核方案设计.......................................................96第17章 主管级人员考核指标量化与方案设计...............................................10117．1 主管级人员考核方案设计...........................................................10117．1．1 促销主管绩效考核方案设计......................................................10117．1．2 导购主管绩效考核方案设计......................................................10417．1．3 电话销售主管绩效考核方案设计..................................................10817．1．4 网络销售主管绩效考核方案设计..................................................11117．1．5 维修服务主管绩效考核方案设计..................................................113第18章 专员级人员考核指标量化与方案设计...............................................11718．1 专员级人员考核方案设计...........................................................11718．1．1 市场专员绩效考核方案设计......................................................11718．1．2 销售专员绩效考核方案设计......................................................12218．1．3 大客户专员绩效考核方案设计....................................................12418．1．4 直销专员绩效考核方案设计......................................................128第19章 销售人员销售费用量化考核.......................................................13219．1 销售人员销售费用指标量化.........................................................13219．1．1 奖励提成考核指标量化..........................................................13219．1．2 培训费考核指标量化............................................................13219．1．3 促销费考核指标量化............................................................13319．1．4 广告费考核指标量化............................................................13319．1．5 公关费考核指标量化............................................................13419．1．6 差旅费考核指标量化............................................................13419．1．7 业务招待费考核指标量化........................................................13419．1．8 售后服务费考核指标量化........................................................135第20章 销售人员评比考核...............................................................13620．1 销售人员评比考核指标.............................................................13620．1．1 评比考核定量指标设计..........................................................13620．1．2 评比考核定性指标设计..........................................................13620．2 销售人员评比考核方案.............................................................137
20．2．1 销售人员评比考核制度..........................................................137第21章 销售人员阶段性考核.............................................................14021．1 销售人员转正与月度考核...........................................................14021．1．1 销售人员转正考核方案..........................................................14021．1．2 销售人员月度考核方案..........................................................14221．2 销售人员季度与年终考核...........................................................14421．2．1 销售管理人员季度考核方案......................................................14421．2．2 基层销售人员年终考核方案......................................................14721．2．3 销售管理人员年终考核方案......................................................149第22章 渠道管理量化考核与方案设计.....................................................15322．1 经销商管理量化考核与方案设计.....................................................15322．1．1 经销商管理量化指标............................................................15322．1．2 经销商综合考核方案............................................................15522．2 代理商管理量化考核与方案设计.....................................................16022．2．1 代理商管理量化指标............................................................16022．2．2 代理商信用考核方案............................................................16122．3 零售商管理量化考核与方案设计.....................................................16322．3．1 零售商管理量化指标............................................................16422．3．2 零售商终端活化考核方案........................................................165
销售部绩效考核方案表格
