b3. 2010-2024考研英语一新题型真题+答案-22页

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2010年考研英语一新题型真题.............................................................................22011年考研英语一新题型真题.............................................................................42012年考研英语一新题型真题.............................................................................62013年考研英语一新题型真题.............................................................................82014年考研英语一新题型真题...........................................................................102015年考研英语一新题型真题...........................................................................122016年考研英语一新题型真题...........................................................................142017年考研英语一新题型真题...........................................................................162024年考研英语一新题型真题...........................................................................182024年考研英语一新题型真题...........................................................................202410-2024考研英语一新题型答案.....................................................................22

2010年考研英语一新题型真题

[A]Thefirstandmoreimportantistheconsumer’sgrowingpreferenceforeatingout:

theconsumptionoffoodanddrinkinplacesotherthanhomeshasrisenfromabout32percentoftotalconsumptionin1995to35percentin2000andisexpectedtoapproach38percentby2005.Thisdevelopmentisboostingwholesaledemandfromthefoodservicesegmentby4to5percentayearacrossEurope,comparedwithgrowthinretaildemandof1to2percent.Meanwhile,astherecessionisloominglarge,peoplearegettinganxious.Theytendtokeepatighterholdontheirpurseandconsidereatingathomearealisticalternative.[B]RetailsalesoffoodanddrinkinEurope’slargestmarketsareatastandstill,

leavingEuropeangroceryretailershungryforopportunitiestogrow.Mostleadingretailershavealreadytriede-commerce,withlimitedsuccess,andexpansionabroad.Butalmostallhaveignoredthebig,profitableopportunityintheirownbackyard:thewholesalefoodanddrinktrade,whichappearstobejustthekindofmarketretailersneed.[C]Willsuchvariationsbringaboutachangeintheoverallstructureofthefoodand

drinkmarket?Definitelynot.Thefunctioningofthemarketisbasedonflexibletrendsdominatedbypotentialbuyers.Inotherwords,itisuptothebuyer,ratherthantheseller,todecidewhattobuy.Atanyrate,thischangewillultimatelybeacclaimedbyanever-growingnumberofbothdomesticandinternationalconsumers,regardlessofhowlongthecurrentconsumerpatternwilltakehold.[D]Allinall,thisclearlyseemstobeamarketinwhichbigretailerscouldprofitably

applytheirgiganticscale,existinginfrastructure,andprovenskillsinthemanagementofproductranges,logistics,andmarketingintelligence.RetailersthatmastertheintricaciesofwholesalinginEuropemaywellexpecttorakeinsubstantialprofitsthereby.Atleast,thatishowitlooksasawhole.Closerinspectionrevealsimportantdifferencesamongthebiggestnationalmarkets,especiallyintheircustomersegmentsandwholesalestructures,aswellasthecompetitivedynamicsofindividualfoodanddrinkcategories.BigretailersmustunderstandthesedifferencesbeforetheycanidentifythesegmentsofEuropeanwholesalinginwhichtheirparticularabilitiesmightunseatsmallerbutentrenchedcompetitors.Newskillsandunfamiliarbusinessmodelsareneededtoo.

[E]Despitevariationsindetail,wholesalemarketsinthecountriesthathavebeen

closelyexamined–France,Germany,ItalyandSpain–aremadeoutofthesamebuildingblocks.Demandcomesmainlyfromtwosources:independentmom-and-popgrocerystoreswhich,unlikelargeretailchains,aretoosmalltobuystraightfromproducers,andfoodserviceoperatorsthatcatertoconsumerswhentheydon’teatathome.Suchfoodserviceoperatorsrangefromsnackmachinestolargeinstitutionalcateringventures,butmostofthesebusinessesareknowninthetradeas“horeca”：hotels,restaurants,andcafés.Overall,Europe’swholesalemarketforfoodanddrinkisgrowingatthesamesluggishpaceastheretailmarket,butthefigures,whenaddedtogether,masktwoopposingtrends.[F]Forexample,wholesalefoodanddrinksalescameto＄268billioninFrance,

Germany,Italy,Spain,andtheUnitedKingdomin2000–morethan40percentofretailsales.Moreover,averageoverallmarginsarehigherinwholesalethaninretail;wholesaledemandfromthefoodservicesectorisgrowingquicklyasmoreEuropeanseatoutmoreoften;andchangesinthecompetitivedynamicsofthisfragmentedindustryareatlastmakingitfeasibleforwholesalerstoconsolidate.[G]However,noneoftheserequirementsshoulddeterlargeretailers(andevensome

largefoodproducersandexistingwholesalers)fromtryingtheirhand,forthosethatmastertheintricaciesofwholesalinginEuropestandtoreapconsiderablegains.41.→42.→43.→44.→

E→45.3