common technique of this kind is to make customers think there is an immediate need to buy the product. So next time you see words like hurry, act now, last chance, now or never etc., think twice. Most of the chances aren't as short lived as they seem to be.
Is that the only type of soft-sell advertising? Of course not. Soft-sell advertising includes give away samples and concert sponsorships. Different types of advertising work in different places and for different products. \never a one-size-fits-all technique. It has to be tailor made for each situation,\says Gillian Greene, Creative Director of Cheesy Bee, an advertising company in London.
Other than speaking directly to customers, some ads are also made for investors and shop
owners. Why? Because when the investors see the expensive, well-made ads, they believe that the company is running a good business. Then they're happy to invest more money in it, even though the ad itself does not appeal to anyone in the street. In the same way, shop owners prefer to stock well-advertised goods because they know that customers are more likely to buy them.
Therefore, advertising can help sell goods even when it's not directed at the customers.
Ads work in every stage of a business, and that perhaps is the best ad for the industry itself.
31. What is this article mainly about? A. It is hard not to be influenced by ads. B. It is easy to run a good advertising business. C. Advertising helps make money.
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D. Advertising helps industries grow.
32. The \A. Products that are real bargains
C. Misleading words that appear ads
B. Short-lived ads D. Images of Olympic
champions 33.Which of the following is true according to the article?
A. “Sofy-selling”methods are easy to detect. B. Not all ads are speaking directly to customers. C. Tailors are needed in making ads.
D. Customers should always think of buying goods in a hurry.
34. What does“it”in Paragraph 5 refer to? A.the advertisement C. the company
B. the customer D.the
“soft-sell”method 35.What can you conclude from the article
A.If we are careful, we can avoid ads
B.Expensive ads are more
attractive. C.Customers will buy goods that are well-advertised
D
第二节 （共 5 小题；每小题 2 分，满分 10 分））根据短文内容，从短文后的选项中选 出能填入空白处的最佳选项。选项中有两项为 多余选项。
To tip or not to tip? And how much should you tip? 36.
D.Ads are powerful
While people in the US usually leave a tip of no less than 15 percent
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of their bills, Britons are known for being less generous and tip 9 percent on average, according to a recent study done by online restaurant booking service Open Table. 37. For example, tipping in cafes and fast food restaurants can cause confusion.
In casual restaurants, where you pay for your order at a counter but food is brought to your table, tipping is also uncommon.
In restaurants where you place your order with a waiter or waitress and receive your food and bill at your table, it’s normal to tip around 10 percent.
In some restaurants, a service charge may be added to the bill automatically, usually 10 or 12.5 percent. 38.
When you pay by credit card in the UK, the machine may ask if you want to add a tip. According to The Guardian, “Cash tips are paid to employees, while credit card tips are paid to the restaurant.” 39. If so, you don’t need to add a tip on the machine.
In some cases a restaurant may print “service not included” on the bill or menu. 40. Tipping can be an unexpectedly tricky problem, as there are many cultural differences between countries. So before you go on your trip, be sure to check your destination’s tipping culture online.
A. This means they are asking for a tip.
B. In this case, you don’t need to add a further tip.
C. It’s normal to tip people even if you haven’t had good service! D. In fact, tipping is appreciated but not always the right thing to do in
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the UK.
E. Unlike in North America, tipping isn’t a big part of British culture. F. Tipping like this has only been seen in Britain for the past 20 years. G. Check your bill to see if a service charge has already been added before
paying.
第三部分 完形填空 (共 20 小题；每小题 1.5 分，满分 30 分 )
阅读下面的短文 ，从每题所 给的四个选项(A 、B 、C 、D )中，选出最佳选项。 Technology is amazing and it is like a river.
The 41 of a river is to get from a high place, generally a mountain, to a 42 place, like the sea. If something 43 the river from getting to where it wants to go then it will pause for a bit, pool its resources (资源) and, if 44 way is open for it, choose that path. 45 , it will reach its final 46 .
In my years of using computers and technology I have found them to be 47 . I may want to do something on a computer; 48 , I could find my way blocked. So I 49 for a little bit, pool my resources, and if I use a search engine, a way can present itself for me to 50 my final goal.
These days it seems to be even 51 to do this. If I wanted to communicate with someone there used to be 52 two ways to access them: the telephone and snail mail. Now, 53 the internet and smart phones, I can count off the top of my head at least five ways I can contact a person and 54 to them. The same 55 for sending files (文件). A little while ago, a contact wanted me to send her a
file. That file was on my 56 and I was out on the road. I wanted to send her
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that file but I had no 57 to my computer. Or did I?
I connected my phone to my computer 58 and downloaded the file to my phone. Then I 59
that file to the chat program I was using and sent it to her that way. I was the river and I found my way around an obstacle (障碍) with 60 .
As Bruce Lee famously said, “Be water, my friend.” That day, I was a river of water.
41. A. choice B. goal C. limit D. benefit 42. A. low B. large C. far D. quiet
43. A. protects B. frees C. blocks D. follows 44. A. any B. the other C. other D. another
45. A. Naturally B. Quickly C. Eventually D. Generally 46. A. stage B. level C. standard D. destination
47. A. similar B. interesting C. important D. special 48. A. besides B. however C. instead D. otherwise 49. A. pause B. stay C. continue D. prepare 50. A. change
B. rebuild C. achieve
D. discover
51. A. easier B. faster C. better D. worse 52. A. over B. only C. even 53. A. for B. by
C. on
D. almost
D. with
54. A. listen B. write C. talk D. react 55. A. goes
B. makes C. works D. happens
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福建省三明市三地三校2019-2020学年高二上学期期中联考协作卷英语试题 Word版含答案
