酒店康乐项目发展存在问题及对策——以哈尔滨松北万达皇冠假日酒店为例

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酒店康乐项目发展存在问题及对策 ——以哈尔滨松北万达皇冠假日酒店为例

学生姓名： 姜 硕 学 号： 201552705 专 业： 旅游管理 指导教师： 李丽 讲师

Suihua University Graduation Paper

The Problems and Countermeasures of the Development of the Hotel`s Recreational Project ——Taking the Crown Holiday Inn of Songbei Wanda in Harbin as an example

Student name Jiang Shuo Student number 201552705 Major Tourism management Supervising teacher Li Li Lecturer

Suihua University

摘 要

近几年，国内康乐业发展快速，康乐部在各高星级酒店的地位越来越明显，特别是度假型的高星级酒店，酒店管理者更加重视对康乐部的发展和管理。虽然康乐部门在日益发展，但仍然存在不足，目前针对这方面的研究和探讨也相对薄弱。本文对哈尔滨松北万达皇冠假日酒店的康乐部门进行了实践调研，同时结合酒店的经营现状进行分析，通过对其康乐部的康乐项目设置、康乐品牌项目经营特色、康乐项目营收比例、康乐项目同行业竞争、顾客对康乐项目需求等方面调查研究，对哈尔滨松北万达皇冠假日酒店康乐部发展提出了建议，以期对我国酒店康乐部门的建设和发展有所帮助。

关键词：哈尔滨松北万达皇冠假日酒店；康乐项目；现状分析；对策

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Abstract

In recent years, the domestic recreation industry has developed rapidly, and the recreation department has become more and more prominent in various high-star hotels. Especially for resort-style high-star hotels, hotel managers pay more attention to the development and management of the recreation department. Although the recreation sector is growing, there are still deficiencies, and the current research and discussion on this aspect is relatively weak. This paper conducts a practical research on the recreation department of Crowne Plaza Harbin Songbei Wanda, and analyzes the current situation of the hotel, through the recreation project of the recreation department, the operation characteristics of the recreation brand project, the proportion of the recreational project revenue, and the recreation project. The investigation and research on the competition in the same industry and the demand for customers in the recreation project put forward suggestions for the development of the recreation department of Crowne Plaza Harbin Songda Wanda in order to help the construction and development of the hotel recreation department in China.

Key words:Songbei Crown Holiday Hotel in Harbin; recreation project; situation analyzes; countermeasure

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目 录

摘 要 ................................................................. II Abstract ................................................................................................................................... III 第1章 绪 论 ........................................................... 1 第1节 国内外研究现状 ..................................................................................................... 1 第2节 研究意义 ................................................................................................................. 2 第3节 研究内容 ................................................................................................................. 2 第4节 研究方法 ................................................................................................................. 2 第2章 我国酒店的康乐项目经营现状 ....................................... 2 第1节 康乐产业竞争激烈 ................................................................................................. 2 第2节 销售品牌特色不明显 ............................................................................................. 3 第3节 服务质量低下 ......................................................................................................... 3 第3章 哈尔滨松北万达皇冠假日酒店康乐项目经营存在的问题 ................. 4 第1节 酒店自身对康乐项目认识不到位 ......................................................................... 4 第2节 销售品牌特色不明显 ............................................................................................. 4 第3节 服务质量不好 ......................................................................................................... 5 第4节 销售策略不合理 ..................................................................................................... 5 第5节 同行业竞争激烈 ..................................................................................................... 6 第4章 哈尔滨松北万达皇冠假日酒店康乐项目经营对策 ....................... 6 第1节 加强酒店对康乐项目的认识和学习 ..................................................................... 6 第2节 设立特色康乐项目 ................................................................................................. 7 第3节 提高酒店的品牌及影响力 ..................................................................................... 7 第4节 改变销售策略 ......................................................................................................... 8 第5节 酒店自身进行规范化管理 ..................................................................................... 9 结 论 ................................................................. 10