销售部绩效考核方案及提成标准
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目 录
第1章 市场部考核指标量化................................................................51．1 市场指标与考核制度设计..............................................................51．1．1 市场指标设计.....................................................................51．1．2 市场部考核制度设计...............................................................6第2章 销售部考核指标量化...............................................................132．1 销售指标与考核制度设计.............................................................132．1．1 销售指标设计....................................................................132．1．2 销售部考核制度设计..............................................................14第3章 大客户部考核指标量化.............................................................183．1 销售指标与考核制度设计.............................................................183．1．1 大客户部销售指标设计............................................................183．1．2 大客户部考核制度设计............................................................19第4章 直销部考核指标量化...............................................................254．1 直销指标与考核制度设计.............................................................254．1．1 销售指标设计....................................................................254．1．2 直销部考核制度设计..............................................................25第5章 促销部考核指标量化...............................................................285．1 促销指标与考核制度设计.............................................................285．1．1 促销指标设计....................................................................285．1．2 促销部考核制度设计..............................................................29第6章 导购部考核指标量化...............................................................336．1 导购指标与考核制度设计.............................................................336．1．1 导购指标设计....................................................................336．1．2 导购部考核制度设计..............................................................33第7章 电话销售部考核指标量化...........................................................367．1 销售指标与考核制度设计.............................................................367．1．1 电话销售指标设计................................................................367．1．2 电话销售部考核制度设计..........................................................37第8章 网络销售部考核指标量化...........................................................408．1 销售指标与考核制度设计.............................................................408．1．1 网络销售指标设计................................................................408．1．2 网络销售部考核制度设计..........................................................40第9章 区域销售部考核指标量化...........................................................449．1 销售指标与考核制度设计.............................................................449．1．1 区域销售指标设计................................................................449．1．2 区域销售部考核制度设计..........................................................45第10章 销售分公司考核指标量化..........................................................4710．1 销售指标与考核制度设计............................................................4710．1．1 分公司销售指标设计.............................................................4710．1．2 销售分公司考核制度设计.........................................................48第11章 销售办事处考核指标量化..........................................................5211．1 销售指标与考核制度设计............................................................5211．1．1 办事处销售指标设计.............................................................5211．1．2 办事处考核制度设计.............................................................53第12章 广告部考核指标量化..............................................................5512．1 广告指标与考核制度设计............................................................5512．1．1 广告指标设计...................................................................55
12．1．2 广告部考核制度设计.............................................................56第13章 公关部考核指标量化..............................................................5913．1 公关指标与考核制度设计............................................................5913．1．1 公关指标设计...................................................................5913．1．2 公关部考核制度设计.............................................................60第14章 售后服务部考核指标量化..........................................................6514．1 售后服务指标与考核制度设计........................................................6514．1．1 售后服务指标设计...............................................................6514．1．2 售后服务部考核制度设计.........................................................66第15章 总监级人员考核指标量化与方案设计................................................7015．1 总监级人员考核方案设计.............................................................7015．1．1 营销总监绩效考核方案设计.......................................................7015．1．2 销售总监绩效考核方案设计.......................................................7515．1．3 区域总监绩效考核方案设计.......................................................7915．1．4 大客户总监绩效考核方案设计.....................................................81第16章 经理级人员考核指标量化与方案设计................................................8616．1 经理级人员考核方案设计............................................................8616．1．1 市场经理绩效考核方案设计.......................................................8616．1．2 销售经理绩效考核方案设计.......................................................8816．1．3 大客户部经理绩效考核方案设计...................................................9216．1．4 直销经理绩效考核方案设计.......................................................96第17章 主管级人员考核指标量化与方案设计...............................................10117．1 主管级人员考核方案设计...........................................................10117．1．1 促销主管绩效考核方案设计......................................................10117．1．2 导购主管绩效考核方案设计......................................................10417．1．3 电话销售主管绩效考核方案设计..................................................10817．1．4 网络销售主管绩效考核方案设计..................................................11117．1．5 维修服务主管绩效考核方案设计..................................................113第18章 专员级人员考核指标量化与方案设计...............................................11718．1 专员级人员考核方案设计...........................................................11718．1．1 市场专员绩效考核方案设计......................................................11718．1．2 销售专员绩效考核方案设计......................................................12218．1．3 大客户专员绩效考核方案设计....................................................12418．1．4 直销专员绩效考核方案设计......................................................128第19章 销售人员销售费用量化考核.......................................................13219．1 销售人员销售费用指标量化.........................................................13219．1．1 奖励提成考核指标量化..........................................................13219．1．2 培训费考核指标量化............................................................13219．1．3 促销费考核指标量化............................................................13319．1．4 广告费考核指标量化............................................................13319．1．5 公关费考核指标量化............................................................13419．1．6 差旅费考核指标量化............................................................13419．1．7 业务招待费考核指标量化........................................................13419．1．8 售后服务费考核指标量化........................................................135第20章 销售人员评比考核...............................................................13620．1 销售人员评比考核指标.............................................................13620．1．1 评比考核定量指标设计..........................................................13620．1．2 评比考核定性指标设计..........................................................13620．2 销售人员评比考核方案.............................................................137
20．2．1 销售人员评比考核制度..........................................................137第21章 销售人员阶段性考核.............................................................14021．1 销售人员转正与月度考核...........................................................14021．1．1 销售人员转正考核方案..........................................................14021．1．2 销售人员月度考核方案..........................................................14221．2 销售人员季度与年终考核...........................................................14421．2．1 销售管理人员季度考核方案......................................................14421．2．2 基层销售人员年终考核方案......................................................14721．2．3 销售管理人员年终考核方案......................................................149第22章 渠道管理量化考核与方案设计.....................................................15322．1 经销商管理量化考核与方案设计.....................................................15322．1．1 经销商管理量化指标............................................................15322．1．2 经销商综合考核方案............................................................15522．2 代理商管理量化考核与方案设计.....................................................16022．2．1 代理商管理量化指标............................................................16022．2．2 代理商信用考核方案............................................................16122．3 零售商管理量化考核与方案设计.....................................................16322．3．1 零售商管理量化指标............................................................16422．3．2 零售商终端活化考核方案........................................................165
销售部绩效考核方案及提成标准
