销售部绩效考核方案及提成标准
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目 录
第1章 市场部考核指标量化................................................................51.1 市场指标与考核制度设计..............................................................51.1.1 市场指标设计.....................................................................51.1.2 市场部考核制度设计...............................................................6第2章 销售部考核指标量化...............................................................132.1 销售指标与考核制度设计.............................................................132.1.1 销售指标设计....................................................................132.1.2 销售部考核制度设计..............................................................14第3章 大客户部考核指标量化.............................................................183.1 销售指标与考核制度设计.............................................................183.1.1 大客户部销售指标设计............................................................183.1.2 大客户部考核制度设计............................................................19第4章 直销部考核指标量化...............................................................254.1 直销指标与考核制度设计.............................................................254.1.1 销售指标设计....................................................................254.1.2 直销部考核制度设计..............................................................25第5章 促销部考核指标量化...............................................................285.1 促销指标与考核制度设计.............................................................285.1.1 促销指标设计....................................................................285.1.2 促销部考核制度设计..............................................................29第6章 导购部考核指标量化...............................................................336.1 导购指标与考核制度设计.............................................................336.1.1 导购指标设计....................................................................336.1.2 导购部考核制度设计..............................................................33第7章 电话销售部考核指标量化...........................................................367.1 销售指标与考核制度设计.............................................................367.1.1 电话销售指标设计................................................................367.1.2 电话销售部考核制度设计..........................................................37第8章 网络销售部考核指标量化...........................................................408.1 销售指标与考核制度设计.............................................................408.1.1 网络销售指标设计................................................................408.1.2 网络销售部考核制度设计..........................................................40第9章 区域销售部考核指标量化...........................................................449.1 销售指标与考核制度设计.............................................................449.1.1 区域销售指标设计................................................................449.1.2 区域销售部考核制度设计..........................................................45第10章 销售分公司考核指标量化..........................................................4710.1 销售指标与考核制度设计............................................................4710.1.1 分公司销售指标设计.............................................................4710.1.2 销售分公司考核制度设计.........................................................48第11章 销售办事处考核指标量化..........................................................5211.1 销售指标与考核制度设计............................................................5211.1.1 办事处销售指标设计.............................................................5211.1.2 办事处考核制度设计.............................................................53第12章 广告部考核指标量化..............................................................5512.1 广告指标与考核制度设计............................................................5512.1.1 广告指标设计...................................................................55
12.1.2 广告部考核制度设计.............................................................56第13章 公关部考核指标量化..............................................................5913.1 公关指标与考核制度设计............................................................5913.1.1 公关指标设计...................................................................5913.1.2 公关部考核制度设计.............................................................60第14章 售后服务部考核指标量化..........................................................6514.1 售后服务指标与考核制度设计........................................................6514.1.1 售后服务指标设计...............................................................6514.1.2 售后服务部考核制度设计.........................................................66第15章 总监级人员考核指标量化与方案设计................................................7015.1 总监级人员考核方案设计.............................................................7015.1.1 营销总监绩效考核方案设计.......................................................7015.1.2 销售总监绩效考核方案设计.......................................................7515.1.3 区域总监绩效考核方案设计.......................................................7915.1.4 大客户总监绩效考核方案设计.....................................................81第16章 经理级人员考核指标量化与方案设计................................................8616.1 经理级人员考核方案设计............................................................8616.1.1 市场经理绩效考核方案设计.......................................................8616.1.2 销售经理绩效考核方案设计.......................................................8816.1.3 大客户部经理绩效考核方案设计...................................................9216.1.4 直销经理绩效考核方案设计.......................................................96第17章 主管级人员考核指标量化与方案设计...............................................10117.1 主管级人员考核方案设计...........................................................10117.1.1 促销主管绩效考核方案设计......................................................10117.1.2 导购主管绩效考核方案设计......................................................10417.1.3 电话销售主管绩效考核方案设计..................................................10817.1.4 网络销售主管绩效考核方案设计..................................................11117.1.5 维修服务主管绩效考核方案设计..................................................113第18章 专员级人员考核指标量化与方案设计...............................................11718.1 专员级人员考核方案设计...........................................................11718.1.1 市场专员绩效考核方案设计......................................................11718.1.2 销售专员绩效考核方案设计......................................................12218.1.3 大客户专员绩效考核方案设计....................................................12418.1.4 直销专员绩效考核方案设计......................................................128第19章 销售人员销售费用量化考核.......................................................13219.1 销售人员销售费用指标量化.........................................................13219.1.1 奖励提成考核指标量化..........................................................13219.1.2 培训费考核指标量化............................................................13219.1.3 促销费考核指标量化............................................................13319.1.4 广告费考核指标量化............................................................13319.1.5 公关费考核指标量化............................................................13419.1.6 差旅费考核指标量化............................................................13419.1.7 业务招待费考核指标量化........................................................13419.1.8 售后服务费考核指标量化........................................................135第20章 销售人员评比考核...............................................................13620.1 销售人员评比考核指标.............................................................13620.1.1 评比考核定量指标设计..........................................................13620.1.2 评比考核定性指标设计..........................................................13620.2 销售人员评比考核方案.............................................................137
20.2.1 销售人员评比考核制度..........................................................137第21章 销售人员阶段性考核.............................................................14021.1 销售人员转正与月度考核...........................................................14021.1.1 销售人员转正考核方案..........................................................14021.1.2 销售人员月度考核方案..........................................................14221.2 销售人员季度与年终考核...........................................................14421.2.1 销售管理人员季度考核方案......................................................14421.2.2 基层销售人员年终考核方案......................................................14721.2.3 销售管理人员年终考核方案......................................................149第22章 渠道管理量化考核与方案设计.....................................................15322.1 经销商管理量化考核与方案设计.....................................................15322.1.1 经销商管理量化指标............................................................15322.1.2 经销商综合考核方案............................................................15522.2 代理商管理量化考核与方案设计.....................................................16022.2.1 代理商管理量化指标............................................................16022.2.2 代理商信用考核方案............................................................16122.3 零售商管理量化考核与方案设计.....................................................16322.3.1 零售商管理量化指标............................................................16422.3.2 零售商终端活化考核方案........................................................165
销售部绩效考核方案及提成标准
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