销售部内勤kpiC3fCqiVrnfRGUb4UbKAf67jzmAkKRQUwivif3mbqbReKmIqAxgSwbDa4KgPgyAPNBUYYtPRpjJ4fSOCUJZNkyYLVKeLNMvrR1H8HjHHYFcCH9vbvTuMOnfPd93DF34SoSddBFvk1IoVLL4LP2QtRYSeMrV7g32UAAOpVHQfXAL6y94H4hoDdA0FzzHJkn4xGKKAwFp7clMHCMgCnD2zFpr0A8qW06uj6OqdpuLprgbroi2dJ5WWl4hRSK0nPJ7VqcBoV2NssD8ZDzBS5CDuZOy1gPBUtXQYY51CWE7GhddXv8DS8YhC5CwRd985qszLma08yzvr4wCvkQ5XCjLLpESL9ZYM62Qpe绩效考核方案
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目 录
第1章 市场部考核指标量化................................................................51．1 市场指标与考核制度设计..............................................................51．1．1 市场指标设计.....................................................................51．1．2 市场部考核制度设计...............................................................6第2章 销售部考核指标量化...............................................................132．1 销售指标与考核制度设计.............................................................132．1．1 销售指标设计....................................................................132．1．2 销售部考核制度设计..............................................................14第3章 大客户部考核指标量化.............................................................183．1 销售指标与考核制度设计.............................................................183．1．1 大客户部销售指标设计............................................................183．1．2 大客户部考核制度设计............................................................19第4章 直销部考核指标量化...............................................................254．1 直销指标与考核制度设计.............................................................254．1．1 销售指标设计....................................................................254．1．2 直销部考核制度设计..............................................................25第5章 促销部考核指标量化...............................................................285．1 促销指标与考核制度设计.............................................................285．1．1 促销指标设计....................................................................285．1．2 促销部考核制度设计..............................................................29第6章 导购部考核指标量化...............................................................336．1 导购指标与考核制度设计.............................................................336．1．1 导购指标设计....................................................................336．1．2 导购部考核制度设计..............................................................33第7章 电话销售部考核指标量化...........................................................367．1 销售指标与考核制度设计.............................................................367．1．1 电话销售指标设计................................................................367．1．2 电话销售部考核制度设计..........................................................37第8章 网络销售部考核指标量化...........................................................408．1 销售指标与考核制度设计.............................................................408．1．1 网络销售指标设计................................................................408．1．2 网络销售部考核制度设计..........................................................40第9章 区域销售部考核指标量化...........................................................449．1 销售指标与考核制度设计.............................................................449．1．1 区域销售指标设计................................................................449．1．2 区域销售部考核制度设计..........................................................45第10章 销售分公司考核指标量化..........................................................4710．1 销售指标与考核制度设计............................................................4710．1．1 分公司销售指标设计.............................................................4710．1．2 销售分公司考核制度设计.........................................................48第11章 销售办事处考核指标量化..........................................................5211．1 销售指标与考核制度设计............................................................5211．1．1 办事处销售指标设计.............................................................5211．1．2 办事处考核制度设计.............................................................53第12章 广告部考核指标量化..............................................................5512．1 广告指标与考核制度设计............................................................5512．1．1 广告指标设计...................................................................55
12．1．2 广告部考核制度设计.............................................................56第13章 公关部考核指标量化..............................................................5913．1 公关指标与考核制度设计............................................................5913．1．1 公关指标设计...................................................................5913．1．2 公关部考核制度设计.............................................................60第14章 售后服务部考核指标量化..........................................................6514．1 售后服务指标与考核制度设计........................................................6514．1．1 售后服务指标设计...............................................................6514．1．2 售后服务部考核制度设计.........................................................66第15章 总监级人员考核指标量化与方案设计................................................7015．1 总监级人员考核方案设计.............................................................7015．1．1 营销总监绩效考核方案设计.......................................................7015．1．2 销售总监绩效考核方案设计.......................................................7515．1．3 区域总监绩效考核方案设计.......................................................7915．1．4 大客户总监绩效考核方案设计.....................................................81第16章 经理级人员考核指标量化与方案设计................................................8616．1 经理级人员考核方案设计............................................................8616．1．1 市场经理绩效考核方案设计.......................................................8616．1．2 销售经理绩效考核方案设计.......................................................8816．1．3 大客户部经理绩效考核方案设计...................................................9216．1．4 直销经理绩效考核方案设计.......................................................96第17章 主管级人员考核指标量化与方案设计...............................................10117．1 主管级人员考核方案设计...........................................................10117．1．1 促销主管绩效考核方案设计......................................................10117．1．2 导购主管绩效考核方案设计......................................................10417．1．3 电话销售主管绩效考核方案设计..................................................10817．1．4 网络销售主管绩效考核方案设计..................................................11117．1．5 维修服务主管绩效考核方案设计..................................................113第18章 专员级人员考核指标量化与方案设计...............................................11718．1 专员级人员考核方案设计...........................................................11718．1．1 市场专员绩效考核方案设计......................................................11718．1．2 销售专员绩效考核方案设计......................................................12218．1．3 大客户专员绩效考核方案设计....................................................12418．1．4 直销专员绩效考核方案设计......................................................128第19章 销售人员销售费用量化考核.......................................................13219．1 销售人员销售费用指标量化.........................................................13219．1．1 奖励提成考核指标量化..........................................................13219．1．2 培训费考核指标量化............................................................13219．1．3 促销费考核指标量化............................................................13319．1．4 广告费考核指标量化............................................................13319．1．5 公关费考核指标量化............................................................13419．1．6 差旅费考核指标量化............................................................13419．1．7 业务招待费考核指标量化........................................................13419．1．8 售后服务费考核指标量化........................................................135第20章 销售人员评比考核...............................................................13620．1 销售人员评比考核指标.............................................................13620．1．1 评比考核定量指标设计..........................................................13620．1．2 评比考核定性指标设计..........................................................13620．2 销售人员评比考核方案.............................................................137
20．2．1 销售人员评比考核制度..........................................................137第21章 销售人员阶段性考核.............................................................14021．1 销售人员转正与月度考核...........................................................14021．1．1 销售人员转正考核方案..........................................................14021．1．2 销售人员月度考核方案..........................................................14221．2 销售人员季度与年终考核...........................................................14421．2．1 销售管理人员季度考核方案......................................................14421．2．2 基层销售人员年终考核方案......................................................14721．2．3 销售管理人员年终考核方案......................................................149第22章 渠道管理量化考核与方案设计.....................................................15322．1 经销商管理量化考核与方案设计.....................................................15322．1．1 经销商管理量化指标............................................................15322．1．2 经销商综合考核方案............................................................15522．2 代理商管理量化考核与方案设计.....................................................16022．2．1 代理商管理量化指标............................................................16022．2．2 代理商信用考核方案............................................................16122．3 零售商管理量化考核与方案设计.....................................................16322．3．1 零售商管理量化指标............................................................16422．3．2 零售商终端活化考核方案........................................................165
销售部内勤kpi绩效考核方案
