Study of Influencing Factors on ConsumerOnline
Impulse Buying
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【期刊名称】《管理科学与研究：中英文版》 【年(卷),期】2015(000)002
【摘要】The convenience and anonymity of online shopping have stimulated people＇s impulse buying tendency. Impulse buying is notonly a competitive method for businesses, but also a crucial factor influencing sales of e-commerce. Based on a systematic reviewof literatures, this paper explores factors affecting the online impulse buying. Moreover, by using the S-O-R model, this paperdescribes the formation mechanism of the online impulse buying behavior. At Last, it points out issues worthy of future studies.For example, this paper suggests to take into consideration of sociocultural impact and to put more emphasis on empirical studies. 【总页数】7页(P.19-25)
【关键词】Online;Impulse Buying;Influence Factors;S-O-R 【作者】; 【作者单位】; 【正文语种】英文 【中图分类】C 【相关文献】
Study of Influencing Factors on ConsumerOnline Impulse Buying
