前言
项目总述
私人订制创意设计有限公司是一家专门从事婚礼、婚房、年会、庆典等活动策划及现场布置的专业公司，其中包括婚庆用车、婚房用品、活动策划、主持、路演搭建、摄影摄像、化妆、场地布置等业务。其中主推婚礼和婚房设计服务，同时拥有一批团结向上、突破求新、吃苦耐劳、热忱敬业的专业团队。力求达到为新人打造一场刻骨铭心的回忆，铸就一个温馨浪漫的家。
我们的服务宗旨是：以最优的服务，打造最精致的品牌。我们在设计理念上任性忘我，在工作中团结一心，在团队建设中注重多重发展，我们的目标就是要您从繁忙的婚事准备中放心、省心，真正的做到：相信我们，没错的。
营销模式
线上推广，自助下单，线下服务：网站运营制，与多家商家合作推广相互品牌，构建合作关系，通过网站快速集聚效应补充线下缓慢。
线下推广，现场接单，预约服务：婚博会承办制，与多家婚庆联谊举办婚庆博览会，聚集品牌，现场礼服展示拉近群众接受心理，改善受众盲目选择现象。
竞
●创新思想：
争优势：
对于一群不安分的年轻人来说，只要有施展平台，思想就是武器。思维活跃的我们，头脑风暴就是我们的竞争优势所在。创新可以让婚礼变成一场不一样的梦，这样的改变不仅仅是婚礼效果的呈现，更是对以往婚礼的一种突破和传统礼节的革新。 ●特色服务：
1、分享你们的爱情故事，我们将高端定制属于你们自己的爱情电影。 2、我们会帮助男主角设计独特的求婚，给你的她一个意想不到的惊喜。
3、我们可以对新人的婚姻进行一条龙服务。包括婚前的准备、婚纱照拍摄、婚礼现场、婚后蜜月。婚房设计、等。
4、在你们的银婚、金婚、钻石婚我们提供结婚照“翻新”活动。六折优惠、三折优惠、免费拍。让你重温当年的美好。
5、我们可以设计属于你们自己的结婚纪念晚宴。 6、我们的VIP●网络推广：
我们的网站会有专门的营销板块，利用资源设计一款专属APP，如随风潜入夜一般入侵人们的生活。公众微博、公众微信平台成为了时下最火爆的宣传方式，我们利用图文和图片与当下时尚男女们进行交流和互动，并且实时发布我们的动态。我们还会大力投放广告，在电视台、纸媒、新媒体都加大宣传。
客户享受本公司专有的结婚纪念日惊喜服务。
目录
一．公
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2.
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3.
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4.
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．
市
业所运公
司概
况······································
司
名
称········································
营
网
站········································
属
行
业········································
务
范
围········································
场
分
析········································
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1.
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2.
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.
宏
观
经
济
分
析·················································9 行
·······11
（（··12 四
．
目
标
市
场···················································13 五
．
营
销
策
略···················································13
1.
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2.
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．
风
险
分
析···················································14 七
．
STP
分
析·····················································14
1.
全
国········································
重
庆········································
业发展分
析········································
12
）
）
婚
礼竞
创争
意
对
设
手计
概分
况······································11 析········································
线上推
广········································
线
下
推
广········································
市场细
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2.
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3.
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（一）S(strengths)
势·····································17
① ② ③··18
（二）W ① ②··18
③ ④
婚
行
庆
业服
务
标
行
准业
仍
规
处
范于
起
性
步
欠阶机
婚庆
人习
群俗
达再
到度
高升
佳····································19 段····························19
（三）O(opportunities)
遇·································20
① ②
适婚
峰·····································20 温·····································20
目标市
场········································
产
品
定
位········································
.swot
分
析········································
优
业
成庆
婚
庆为
充市
满
巨场消大
商空
费机
的
朝间
阳
产扩集
婚庆婚
产
业····················17
大······································17 中········································
（
从
缺
业
少人
weaknesses
员品
素
牌）
质
劣不意
势··································18 高······································18 识········································
私人订制创意策划有限公司(全)
