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南开大学728基础英语2011年硕士研究生入学考试试题
南开大学2011年硕士研究生入学考试试题
科目:基础英语
专业:英语语言文学、外国语言学及应用语言学 Part one Vocabulary(20分)
Fill in the blanks with the words given below.Change the form if necessary. Each word can be used only once. overribigot paltry slump tantrum de hallucivicharhone craven isma nate rtuosity pedaliquidtempconseedify gogy oral ate crate ephemwaver simulate havoc incur eral 1 The new government pledged to make every effort to stabilize its ailing economy by ___national debts
2 She proposed that___should be recognized as one of the major disciplines in her school.
3 The pirates made ___along the coast.
4 One of them put forward a(n) ___proposal for putting up the white flag.
5 Facts are recorded in the annals with the coloring of prejudice and___.
6 The American national character was___sharp during the westward Expansion.
7 The scientists carried out an audio-visual___of the beginning of the universe.
8 The management offered us a(n)___3% salary increase. 9 Henry ___between accepting and refusing.
10 This battle-field is ___to the memory of the soldiers who died here.
11 The pianist was applauded for his incredible____. 12 Sales____by 20% last year.
13 The Church has no____power in the modern country. 14 He could never be a film star; he’s got no____ 15 No one would claim that the film is morally____
16 He insisted on his own way and ___all advice and objections.
17 As soon as the drug took effect, she started____
18 Some kid threw a(n)___in the middle of the store. 19 Fashions are by nature fickle and____ 20 The hurricane caused terrible____
Part two Cloze(10分)
To understand the marketing concept, it is only necessary to understand the difference between marketing and selling. Not too many years ago, most industries concentrated primarily on the__1__production of goods, and then relied on “persuasive salesmanship” to move as much of these goods as possible. Such production and selling focuses on the needs of the seller to produce goods and then __2__them into money.
Marketing__3__,focuses on the wants of consumers. It begins with first analysing the preferences and demands of consumers and then producing goods __4__will satisfy them.This eye-on-the-consumer approach is known as the marketing concept, which simply means that__5__trying to sell whatever is easiest to produce or buy for resale, the makers and dealers first endeavor to find out what the consumer wants to buy and then go about making it available for purchase.
This concept does not imply that business is benevolent or that consumer satisfaction is given __6__over profit in a company. There are always two sides to every business transaction---the firm and customer---and each must be satisfied__7__trade occurs. Successful merchants and producers, however, recognize that the surest route to profit is through understanding and __8__customers. In mid-1985, Coca Cola changed the flavor of its drink. A significant portion of the public did not accept the new flavor, bring about a __9__ restoration of the Classic Coke, which was then marketed_10_the new, King Customers ruled.
1 A productive B efficient C affluent D proficient 2 A convert B transform C switch D modify
南开大学728基础英语2011年考研专业课真题及标准答案
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