考研学习中，专业课占的分值较大。报考院校专业的考研专业课真题是专业课复习中必不可少的资料。中公考研为大家整理了南开大学728基础英语2０1１年考研专业课真题及答案，并且可以提供南开大学考研专业课辅导,希望更多考生能够在专业课上赢得高分,升入理想的院校。
南开大学７2８基础英语2０１１年硕士研究生入学考试试题
南开大学201１年硕士研究生入学考试试题
科目：基础英语
专业：英语语言文学、外国语言学及应用语言学 Ｐaｒt ｏne Vｏcabulary（2０分)
Ｆiｌｌ in tｈe blaｎks with the ｗｏrｄs ｇiveｎ below.Change tｈe foｒm if ｎecessａｒy． Eaｃh ｗord can be used onlｙ oｎce． oveｒrｉbiｇot paｌtrｙ sluｍp taｎtrum de hallucｉｖｉｃｈａｒｈoｎe ｃraveｎ isma naｔe rtuosiｔy ｐｅｄａlｉquiｄｔｅmｐcｏnsｅeｄiｆy gogy oral ａtｅ ｃｒatｅ epｈｅｍwaver simulatｅ havｏc iｎcur erａｌ １ The new government ｐｌeｄged to mａkｅ evｅｒy effoｒt to stabiliｚe iｔs aｉｌing ecｏnomy by __＿ｎatioｎal dｅbｔｓ
2 She proｐoｓed ｔhaｔ___sｈｏuld be ｒｅcｏgnｉｚeｄ ａｓ oｎｅ ｏf thｅ major dｉｓciplｉnｅs ｉn heｒ school.
３ Ｔhe ｐiｒaｔeｓ made ＿_＿aloｎg tｈe coast.
４ Onｅ of ｔhem put foｒwａrd a(n) ___ｐｒoposaｌ for puｔtｉng ｕp tｈe ｗhｉｔe flag.
５ Facts ａｒe ｒecordeｄ in ｔhe ａnnals wｉｔh thｅ ｃｏｌorｉｎg ｏf prejｕdｉｃe and＿__．
6 The Aｍeｒican ｎatioｎal characteｒ wａs＿__ｓharｐ ｄｕriｎｇ thｅ wｅstｗard Ｅxpａnsion.
7 Thｅ scｉｅntiｓts cａrried ｏｕt an audio-visual_＿_of the beｇinnｉnｇ of the uniｖerse．
8 The ｍanagｅmｅｎt oｆferｅd us a(ｎ)___3％ salary increasｅ. 9 Ｈeｎrｙ ___ｂetweeｎ acceｐting anｄ refusinｇ．
10 Ｔhis battｌe－ｆｉeｌd is ＿＿＿ｔo ｔhe memorｙ ｏｆ tｈe soldiｅrｓ ｗho dｉeｄ here.
11 The piaｎｉsｔ ｗａｓ applａuded ｆor hｉs incredｉble___＿． 12 Salｅs__＿_ｂy 20% last ｙeａr.
13 Tｈe Cｈｕrｃh hａs no_＿__powｅr in the ｍodｅrn country. 1４ He could nｅｖer bｅ ａ film staｒ； hｅ’s goｔ ｎo____ 15 No one wouｌd claｉm that the fiｌm iｓ ｍｏrally____
１6 He iｎｓiｓteｄ ｏｎ hiｓ owｎ waｙ aｎd ___all aｄｖicｅ ａnd oｂｊecｔions．
１7 Ａs soon aｓ ｔhe ｄrｕg ｔooｋ ｅｆｆect, sｈe stａｒtｅd＿___
18 Some ｋid tｈrｅw a(n)＿_＿in the middle oｆ the ｓtorｅ. 19 Fasｈions arｅ by nａtｕｒe fickｌe and____ ２0 Tｈｅ hurricaｎe causｅｄ tｅrrｉble___＿
Part two Ｃlｏｚe(10分）
Tｏ ｕndeｒstaｎd the mａｒketing conceｐt, it is only necesｓary to understanｄ thｅ ｄiｆｆeｒence betｗeen mａrｋeting aｎd selｌiｎg. Ｎot ｔoo maｎy ｙears ａgｏ, mosｔ ｉnｄustries ｃonｃｅnｔraｔeｄ prｉmariｌｙ on the__１＿_pｒoｄucｔiｏｎ ｏｆ goods, aｎd then reliｅd ｏn “perｓuaｓive saleｓmanshｉp” to mｏｖe ａｓ mｕch oｆ tｈeｓe gｏods ａｓ possible. Such prodｕctiｏｎ anｄ ｓelling ｆocuses ｏｎ thｅ neｅｄs of thｅ seｌlｅr tｏ prｏducｅ ｇoodｓ and then __2＿_tｈｅｍ inｔｏ mｏｎｅｙ.
Marketing__3__,ｆocuseｓ on thｅ wａnts of conｓumers. Ｉｔ beｇiｎs wiｔh ｆirsｔ ａnalｙsinｇ tｈe ｐrefｅrｅnces and dｅmands of conｓｕmｅrｓ ａnd theｎ producing ｇoｏds ＿＿4＿＿wｉｌｌ sａtisｆy them．This ｅye－on-thｅ－ｃoｎｓｕmer approａch iｓ knowｎ as the mａｒketｉng concept, which ｓimply mｅａns thaｔ__5__tｒyinｇ to selｌ whatｅvｅｒ iｓ ｅａsｉｅsｔ ｔo produce ｏｒ buy ｆor rｅsale, tｈe maｋers aｎd ｄeaｌｅrs ｆiｒst endｅａvoｒ to ｆind out what thｅ coｎsｕｍｅr wants to buy and then go aboｕt maｋiｎg iｔ ａvａilaｂle for purｃｈaｓｅ.
Thｉｓ ｃonｃeｐt ｄｏeｓ ｎoｔ implｙ ｔhat buｓiｎess ｉs beｎevolent or that ｃoｎsｕmeｒ satiｓfactｉoｎ is gｉven __６＿_ｏver prｏfｉt iｎ ａ company. Thｅｒe ａｒe alwayｓ two ｓidｅs tｏ every buｓinｅss trａnsａcｔiｏｎ--－ｔhe ｆiｒｍ and customｅr-－-and ｅacｈ must be ｓatｉsfiｅd__7_＿trade oｃcuｒs. Ｓuccessfｕl mｅｒｃhantｓ aｎd ｐrｏduｃers, ｈowｅveｒ， recoｇnize that thｅ surｅｓt rｏuｔｅ tｏ profit is through uｎｄersｔanding and ＿_８__custoｍers. Iｎ mid-１９85, Cocａ Ｃｏla ｃhaｎgeｄ thｅ flavoｒ of ｉts dｒｉnｋ. A significanｔ portiｏn ｏf the pｕblｉc did nｏt acｃｅpt tｈe ｎｅw fｌａvｏr， bring ａboｕt ａ _＿9__ restoraｔｉoｎ of the Ｃｌａssic Coke, whｉcｈ was then marｋeted_10＿ｔhｅ nｅw， Kｉng Cｕsｔomerｓ rulｅd.
1 A pｒoductive Ｂ effｉcieｎt Ｃ afｆｌuenｔ D profiｃienｔ 2 A convｅrt B tｒaｎsform Ｃ switcｈ D modifｙ
南开大学728基础英语2011年考研专业课真题及标准答案
