………………………线………… … … … … …号…位…座… … … 线 … … … … … … … … )…业 专题… … 答… 不… … 内… 线封 … 封… 密… … (… …院…学… … …号…学… … … … … … … 密 … …名…姓………………………………………诚信应考,考试作弊将带来严重后果！
华南理工大学期末考试
《企业战略管理（双语）》试卷（A卷）
注意事项：1. 考前请将密封线内填写清楚； 2. 所有答案请直接答在答题纸上； 3．考试形式：闭卷； 4. 本试卷共三大题，满分100分，
考试时间120分钟。题 号一二三四五总分得 分评卷人1、选择题（每题2分，共50分）
1. In formulating a strategy, management is, in effect saying A)\
B)\
of business.\
C)\
D)\
these markets and customer needs, compete in this fashion, allocate ourresources and energies in these ways, and use these particular approachesto doing business.\
E)\2. In a single-business company, the strategy-making hierarchy consists of A)business strategy and functional strategies.
B)business strategy, functional strategies, and operating strategies. C)business strategy and operating strategy.
D)managerial strategy, business strategy, functional strategies, and operating
strategies.
E)corporate strategy, functional strategies, and operating strategies. 3. SWOT analysis is A)a helpful tool for predicting whether the company's value chain is cost
competitive.
B)simple tool for sizing up a company's resource capabilities and
deficiencies, its market opportunities, and the external threats to its futurewell-being.
C)a helpful tool for evaluating whether a company is competitively stronger
than its closest rivals.
《企业战略管理（双语）》试卷第 1 页 共 17 页
课程答案网课刷课flyingjgh_____________ ________ …D)a helpful tool for benchmarking whether a firm's strategy is closely
matched to industry key success factors.
E)a helpful tool for identifying the reasons why a company is or is not
profitable. 4. A company's actual strategy is
A)mostly hidden to outside view and is known only to top-level managers. B)typically planned well in advance and usually deviates little from the
planned set of actions and business approaches because of the risks ofmaking on-the-spot changes.
C)best delegated to the company's board of directors because of their
fiduciary responsibility, their ultimate responsibility for the company'swell-being, and their strong business expertise.
D)partly proactive and partly reactive to changing circumstances.
E)partly a function of the strategic vision, partly a function of the target
strategic and financial objectives, partly a function of marketopportunities, and partly a function of the strategies being used by rivalcompanies (particularly those companies that are industry leaders). 5. Factors that cause the rivalry among competing sellers to be weak include
A)low buyer switching costs.
B)rapid growth in buyer demand and high buyer costs to switch brands.
C)high costs of exiting the market as compared to the costs of entering the
market.
D)a set of competitors that are quite diverse in terms of their strategies,
objectives, and countries of origin.
E)conditions where it is customary for rivals to collaborate closely with both
their suppliers and their customers. 6. The competitive force of substitute products tends to be stronger in a given market
when
A)buyers are relatively comfortable with using substitutes and the costs to
buyers of switching over to the substitutes are low.
B)buyers view substitutes as likely to be in short supply from time to time. C)the quality and performance of the substitutes is well above what buyers
need to meet their requirements.
D)buyers have high psychic costs in severing existing brand relationships
and establishing new ones.
E)when demand for the industry's product is not very price sensitive. 7. Achieving a cost advantage over rivals entails
A)concentrating on a narrow portion of the value chain and abandoning all
other activities that create costs.
B)being a first-mover in pursuing backward and forward integration and
《企业战略管理（双语）》试卷第 2 页 共 17 页
课程答案网课刷课flyingjghcontrolling as much of the value chain as possible.
C)outmanaging rivals in controlling the cost drivers and finding creative
ways to cut cost-producing activities out of the value chain.
D)being a heavy user of offensive strategies and a light user of defensive
strategies.
E)producing a standard product, redesigning the product infrequently, and
having minimal advertising. 8. A company's strategic vision is best conceived as
A)a road map of a company's future—a picture of its destination and
management's rationale for going there.
B)what business the company is presently in and why it does certain things
in trying to please its customers.
C)management's storyline of how it intends to make a profit with the chosen
strategy.
D)\
E)the general strategic outline of what the enterprise will need to do to
outmaneuver rivals and achieve a competitive advantage. 9. Business strategy concerns
A)the actions and approaches crafted by management to produce successful
performance in one specific line of business. B)what business to be in and why
C)which of several business models to use in pursuing company objectives. D)which of several competitive advantages to put of the company's resources
behind. E)All of these. 10. A company attempting to be successful with a differentiation strategy has to
A)study buyer needs and behavior carefully to learn what buyers consider
important, what they think has value, and what they are willing to pay for. B)incorporate more differentiating features into its product/service than
rivals.
C)strive to raise buyer switching costs.
D)have a well-known and respected brand name image. E)provide a top-of-the-line product to consumers. 11. Buyer bargaining power tends to be stronger when
A)buyers are large and can demand concessions when purchasing large
quantities.
B)buyers purchase the item frequently and are well-informed about sellers'
products, prices, and costs.
C)the costs incurred by buyers in switching to competing brands or to
substitute products are relatively low.
《企业战略管理（双语）》试卷第 3 页 共 17 页
课程答案网课刷课flyingjghD)the products of rival sellers are weakly differentiated and buyers have
considerable discretion over whether and when they purchase the product. E)All of the above
12. Crafting and executing strategy are top-priority managerial tasks because
A)every company needs to be alert to the winds of change, new
opportunities, and threatening developments.
B)all company personnel, and especially senior executives, need to know the
answer to \
C)there is a compelling need for managers to proactively shape how the
company's business will be conducted and because a strategy-focusedorganization is more likely to be a stronger bottom-line performer than anorganization that views the tasks of managing strategy as secondary.
D)without clear guidance as to what the company's business model and
strategic intent are, managerial decision-making is likely to be rudderless. E)they help communicate to shareholders and the entire investment
community \13. The best strategic alliances
A)are highly selective, focusing on particular value chain activities and on
obtaining a particular competitive benefit.
B)are those whose objective is to speed next-generation products to market
more quickly.
C)aim at achieving greater supply chain efficiency.
D)strive to reduce the number of industry key success factors.
E)aim at raising the barriers to entry and insulating the partners against the
impacts of the five competitive forces. 14. Which one of the following is not part of a company's macroenvironment? A)Conditions in the economy at large
B)Population demographics and societal values and lifestyles
C)Technological factors and governmental regulations and legislation
D)Factors relating to competitive rivalry, a company's suppliers and
customers, and competition from substitute products
E)A company's resource strengths and weaknesses, competencies, and
competitive capabilities 15. The competitive approach of a firm pursuing a global strategy
A)entails little or no strategy coordination across countries.
B)usually involves cross-subsidizing the prices in those markets where there
are significant country-to-country differences in the product attributes thatcustomers are most interested in.
C)is essentially the same in all country markets where it competes but it may
nonetheless allow for minor country-by-country variations where
《企业战略管理（双语）》试卷第 4 页 共 17 页
课程答案网课刷课flyingjghnecessary to satisfy buyers.
D)involves selling direct to buyers (usually via the company's own sales
force) to avoid having to establish networks of wholesale/retail dealers ineach country market.
E)involves having a wide and diverse lineup of products (models and styles),
with the basic product attributes varying according to buyer preferences ineach country market. 16. The tests for evaluating the merits of one strategy over another and gauging how
good a strategy is include:
A)the strategic fit test, the social responsibility test, and the profitability test. B)the integrated business model test, the competitive strength test, and the
profitability test
C)the goodness of fit test, the competitive advantage test, and the
performance test.
D)the social responsibility test, the strategic intent test, and the competitive
strength test.
E)the opportunity-threat test, the ethical standards test, and the best strategy
test. 17. The difference between a company's mission statement and the concept of a
strategic vision is that
A)the mission explains why it is essential to make a profit, whereas the
strategic vision addresses what businesses to be in to try to make a profit. B)a mission statement typically concerns \
where are we now\are going and why.\
C)a mission deals with what to accomplish in terms of financial performance
whereas a strategic vision concerns what to accomplish in terms ofstrategic performance.
D)a mission statement deals with \
vision provides the critical answer to \
E)a mission is about what a company is already doing and a vision concerns
what a company ought to do. 18. The competitive threat that outsiders will enter a market is stronger when
A)the products of rival firms are weakly differentiated, buyers have no strong
preferences for the brands of existing producers, and buyers exhibit lowbrand loyalties.
B)incumbents are unable or unwilling to fight vigorously to prevent a
newcomer from gaining a market foothold.
C)a newcomer can expect to earn attractive profits.
D)there are interested entry candidates with sufficient expertise and resources
to hurdle prevailing entry barriers.
《企业战略管理（双语）》试卷第 5 页 共 17 页
课程答案网课刷课flyingjgh
中国大学MOOC慕课爱课程(3)--企业战略管理考试题3(英文)网课刷课挂课
