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国开(中央电大)专科《商务英语2》形考任务(单元自测1至
8)试题及答案
国开(中央电大)专科《商务英语2》形考任务(单元自测1至8)试题及答案 (电大网上形考必备资料) 说明：课程代码：04010。 适用专业及层次：电子商务、物流管理专科。 平台考试网址：http：//www.ouchn.cn。
单元自测1 试题及答案 题目顺序是随机的，使用查找功能（Ctrl＋F）进行搜索 [题目]—As you know, I’m not quite familiar with how to shop
online. —It’s a piece of cake! I’ll show you how to do it. [答案]First of all, you should find a good e-commerce site. [题目]Consumers can’t digest too much information on a web page, resulting ______ low rates of return. [答案] in [题目]—Great! Maybe from now on, I should try to buy goods online. —________________. [答案] Why not？ Go ahead. Just give it a try. [题目]I know personal selling is also a very effective tool for building ______buyers’ confidence. [答案] up [题目]—I think we can use two or more kinds of media together in an advertising campaign. —________________. [答案]That’s quite right. We can attract more people. [题目]In China, Taobao is one of _______ e-commerce sites. [答案] the most popular [题目]In my opinion, the first thing _______ is what tools we should use. (考点：不定式结构的用法) [答案] to be discussed [题目]It can be aimed _______ individuals with select surfing behavior. [答案] at [题目]—Morning, Daniel. Today I’d like to discuss the promotional events of our products with you. —________________. [答案] Ok. I think we should draw up a thorough plan, first. [题目]—Uh, I think online shopping is very time-consuming. —________________. [答案]I somewhat agree with you, but not completely. 二、翻译：从以下A、B、C三个选项中选出与英文最适合的中文翻译。
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1. Actually, I have been thinking about online shopping for a long time.{A；B；C} [答案]B. 事实上，我一直考虑网上购物已有很长时间了。 2. Increasingly, online marketing is no longer just an option. It is a necessity.{A；B；C} [答案]A. 营销愈来愈不再只是一个选择。它是一种必然。
3. Online shops give us the opportunity to shop 24/7. {A；B；C} [答案]C. 网上商店为我们提供了一周7天、一天24小时地全天候购物机会。 4. The rush to buy from online shops has demonstrated a growing consumer acceptance of online marketing. {A；B；C} [答案]B. 消费者的网购热潮说明越来越多的消费者接受营销。
5.Online marketing saves time and can be delivered anytime, anywhere. {A；B；C} [答案]C. 在线营销节约时间，可以随时随地传输信息。
二、阅读理解：阅读下面的短文，根据文章内容从A、B、C三个选项中选出一个最佳选项。
DEVELOPMENT OF ONLINE MARKETING With the introduction of the Internet, there came many changes to the way a company might carry out a marketing strategy. About ten years ago, we shopped only at local stores in the market place using cash. Now a new world has been opened up to people around the globe through the World Wide Web. We are able to browse the fanciest shops in the world from home, virtually that is. The technology of secure transactions on the Web has greatly improved and the rush to buy from online shops has demonstrated a growing consumer acceptance of online marketing. Increasingly, online marketing is no longer just an option. It is a necessity. Online marketing is an electronically-based industry. In short, it refers to the conducting of business through the Internet. It is a way of buying and selling goods and services, and negotiating trade through digital communications. Online marketing allows businesses to reach a wider market while cutting costs, saving time and eliminating tons of paperwork. Most online
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retailers ask the customers to pay with a credit card. Regular buyers are issued electronic or digital signatures which are protected by passwords, enabling them to transact business securely via Internet. Online marketing is still in its early stages, as problems such as how to deal with credit card fraud on the Internet still have to be dealt with. But its future looks rosy. With the development of computer technology, e-commerce will inevitably become a must in our everyday lives. There is no doubt e-commerce has come of age. 1. __________ changed the way a company might carry out a marketing strategy over the past 10 years.{A；B；C} [答案]A. The Internet 2. What does virtually mean in Paragraph One？{A；B；C} [答案]B. By means of a computer. 3. Which of the following advantages of online marketing is not mentioned？{A；B；C} [答案]C. Increasing trust between traders and buyers. 4. What problems are still outstanding in online shopping？{A；B；C} [答案]B. Credit card fraud on the Internet. 5. Which is the author’s attitude towards online shopping？{A；B；C} [答案]C. Undoubtedly the era of e-commerce has arrived. 单元自测2 试题及答案 题目顺序是随机的，使用查找功能（Ctrl＋F）进行搜索 [题目]As it is known that the aim of every business is to make________ profit as possible. [答案] as much [题目]—But why is it so much higher in this market？ —__________________________. [答案] There are many rich people in this area. [题目]—I wonder if you are able to
offer
market
exclusivity
for
all
of
China
？
—__________________________. [答案] Thank you for your interest in representing our product. [题目]—It seems that the sales volume has not reached our objective. —__________________________. [答案] It’s true. I’m sorry about that. [题目]—Ok, what are your initial thoughts on
our
computers
in
China
？
Is
there
a
market
？
—__________________________. [答案] I am very optimistic about the market opportunities in China. [题目]Sometimes it ________over half the
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total time spent on a research problem. [答案] takes up [题目]This is one of the main ways ________ a business learns what customers want. [答案] that [题目]We are full of confidence ________ the Chinese market. [答案] in [题目]—We are now looking for agents to cover southern China. —Excellent. __________________________. [答案] I’m very familiar with the market there. [题目]When data ________ , it has to be analyzed to decide what it all means. [答案] has been collected 二、翻译：从以下A、B、C三个选项中选出与英文最适合的中文翻译。
1. Having been a player in the computer industry in China for the last decade, our company has witnessed firsthand the industry’s phenomenal growth.{A；B；C} [答案]B. 在过去的十年中，我们公司作为参与者，亲眼见证了中国计算机行业令人瞩目的发展。
2. But pricing is based on the needs of target customers and it differs from place to place and over time.{A；B；C} [答案]C. 但定价是基于目标客户需求的，并且价格也因地域和时间而有所不同。
3. In order to succeed in business, the following two principles of marketing should be kept in mind.{A；B；C} [答案]B. 企业若想取得成功，必须牢记以下原则。
4. Attracting customers to a business makes the difference between succeeding and failing.{A；B；C} [答案]A. 能否吸引顾客，是成功还是失败的区别。
5. If customers are satisfied, there is a chance that they will be retained for a long time and possibly permanently.{A；B；C} [答案]C. 如果满足了客户，就有机会长期保留他们，成为永久客户。
二、阅读理解：阅读下面的短文，根据文章内容进行判断，正确选T错误选F。
PRINCIPLES OF MARKETING Marketing is the part of your business where money is made. In order to succeed in business, the following two principles of marketing should be kept in mind. First, customers are the
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mainstay of any business. Attracting customers to a business makes the difference between succeeding and failing. Therefore, the business needs to direct all activities towards satisfying the customers’ needs. If customers are satisfied, there is a chance that they will be retained for a long time and possibly permanently. Undoubtedly they are likely to talk to other potential customers. Another principle for a business is that profitable sales volume is more important than maximum sales volume. The profitable sales volume is the volume of sales that actually will earn a business the most profit. And the maximum sales volume simply refers to the biggest sum of retail sales. Since the aim of most businesses is to make as much profit as possible, businesses value profits more than the volume of sales. A large volume of sales may result in a low profit margin, therefore, it is important for marketers to focus on their profitable sales volume. DECIDE IF EACH OF THE FOLLOWING STATEMENT IS TRUE (T) OR FALSE (F). 1. In order to succeed in business, three principles of marketing should be kept in mind.{ [答案]F} 2. If customers are satisfied, they will be likely to encourage more people to buy the products or services.{ [答案]T } 3. The profitable sales volume is the volume of sales that will bring a business profit.{ [答案]T } 4. The maximum sales volume refers to the biggest sum of retail sales.{ [答案]T } 5. Profitable sales volume is as important as the maximum sales volume.{ [答案]F} 单元自测3 试题及答案 题目顺序是随机的，使用查找功能（Ctrl＋F）进行搜索 [题目]—__________________________. — It will take at least three weeks. [答案] How soon will you finish our TV commercial？ [题目]—__________________________. — I’m planning to go to Canada for further study. [答案] What is your intention after resigning your current job？ [题目]—__________________________. — Once a week. [答案] How often
does
your
department
hold
a
meeting
？
[
题
目]—__________________________. — We would like to get in with the fall
国开(中央电大)专科《商务英语2》形考任务(单元自测1至8)试题及答案
