有机蔬菜创业策划书
绿园绿色蔬菜有限责任公司
陕西理工学院管理学院“绿园绿蔬”创业团队
指导老师：
公司概述
我国是世界上最大的蔬菜生产国和消费国。多年来，我国蔬菜生产持续稳定发展，种植面积由1990年的0.95亿亩增加到xx年的2.95亿亩，产量由1990年的1.95亿吨增加到xx年的6.79亿吨。未来十年我国人口数量仍处在上升期，随着城乡居民生活水平的不断提高和农村人口向城镇转移加快，商品菜需求量将呈现刚性增长趋势。xx年，我国人均蔬菜占有量为370公斤。据测算，到2024年，我国新增人口近1亿人，人均蔬菜占有量在现有基础上增加30公斤，蔬菜加工品增加1000万吨，届时我国蔬菜总需求量为58950万吨，比xx年增加8950万吨。满足消费总需求和新增需求主要通过提高单产和减少损耗解决。供给方面，通过稳面积、增单产、调结构、降损耗，实现数量充足、品种多样、供应均衡，防止价格大起大落。全国蔬菜播种面积保持基本稳定，单产水平年均提高1个百分点以上，xx年达到2300公斤/亩，2024年达到2500公斤/亩以上；蔬菜损耗率年
均降低1个百分点以上。其中全国绿色食品产品总量接近9000万吨，种植面积达到1000万公顷，约占全国耕地面积的8％。有机食品认证面积已达350多万公顷，产品总量198万吨。
我国虽然有较高产量的绿色蔬菜但是我国的食品安全
问题依然很热门，现在的城市居民都很注重食品安全，也很注重环保，许多市民都已出现了国外购买食品，但是这毕竟不是长久之计，我们中国是一个农业大国，我们有丰富以及优质的土地资源，如果我们对蔬菜的种植做到公开化，而且做到客户亲自种植，采摘，然后购买。我们利用好郊区的土地，加上科学的种植我们的食品安全也会淡化甚至消失。 目录
项目背景·············································2
第一章、公司简介·····································6
1.1、公司概述···································6
1.2、公司文化···································6
1.3、公司主要盈利途径与产品·····················7
1.4、人员培训···································7
1.5、公司战略···································7
第二章、市场营销·····································8
2.1、市场分析···································8
2.2、市场目标···································9
2.3、市场容量···································9
第三章、生产管理·····································10
3.1、厂址选择···································10
3.2、生产流程···································10
3.3、配送要求···································11
第四章、投资分析·····································12
4.1、股本结构与规模·····························12
4.2、资金运用·····························13
4.3、第二到第五年资金运用·······················14
第五章、财务分析·····································14
5.1、收入···································14
5.2、成本···································14
5.3、营业税金及附加·························15
5.4、销售费用·······························15
5.5、管理费用·······························15
5.6、财务费用·······························15
5.7、所得税费用·····························15
5.8、货币资金的期末余额详见下表·················15
第六章、管理体系·····································17
6.1、公司性质···································17
6.2、公司愿景···································17
6.3、组织形式···································17
6.4、部门职责···································18
6.5、公司管理·····································18
6.6、人员数量·····································20
6.7、薪酬结构流程图·······························20
第七章、市场与销售··································22
有机蔬菜创业策划书
