雅思大作文：考官眼中的9分范文

雅思大作文：考官眼中的9分范文

我惊喜的发现我教了十年雅思，居然碰到了难得一见的9分文章，我给了几位前任的IELTS Examiner打了分数，都给出了9分。我们来欣赏一下： Globalization is a declaration of war upon all other cultures. And in culture wars, there is no exemption of civilians, there are no innocent bystanders. Why should it be expected that ancient and rooted civilizations are going to accept this peripheralisation without a struggle? The answer to that is that

globalization carries an implicit promise that it will relieve poverty and offer security—perhaps the most ancient of human dreams. Because of the power of global capitalism to create wealth, it is assumed that this priority must sweep aside all other human preoccupations, including all existing institutions, interpretations and searches for meaning in the world.

It is disingenuous to assume that economy, society and culture operate in separate spheres. This suggests that, one, exposed to the globalizing

imperative, no aspect of social life, customary practice, traditional behaviour will remain the same.

There have been, broadly, two principal responses in the world, which we may call the fatalistic and the resistant. It is significant that among the most fatalistic have been the leaders of G-7, Ex-President Clinton said globalization is a fact not a policy choice Tony Blair said it is inevitable and irreversible. It may be considered paradoxical that the leaders of the most dynamic and

expanding economies in the world offer such a passive, unchallenging view of what are, after all, human-made arrangements. These are among the richest and most proactive regimes, which can wage endless war on the great

abstraction, that is terror, topple regimes and lay down one WTO law for the poor and another for themselves. Is their helplessness in the presence of these mighty economic and cultural powers?

There are two aspects to resistance. One is the reassertion of local identities—even if local actually means spread over very large parts of the

world. The reclaiming of the local is often focused in the field of culture—music, songs and dance. This suggests an attempt to guarantee it from the effects of economic integration; a kind of cordon sanitaria set up around a dwindling

culture. Some people believe it is possible to get the best of both world—they accept the economic advantages of globalization and seek to maintain something of great value—language, tradition and custom. This is the relatively response. The other has become only too familiar: the violent

reaction, the hatred of both economic and cultural globalization which may not merely perceive, but feel in the very core of their cognition, as an inseparable violation of identity. The resentment of many Muslims toward the U.S and Israel, the defensive posturing of Vindu fundamentalism, opposed both to Islam and Christianity, are the most vivid dramatizations of this.

文案 编辑词条 B 添加义项 ?

文案，原指放书的桌子，后来指在桌子上写字的人。现在指的是公司或企业中从事文字工作的职位，就是以文字来表现已经制定的创意策略。文案它不同于设计师用画面或其他手段的表现手法，它是一个与广告创意先后相继的表现的过程、发展的过程、深化的过程， 多存在于广告公司，企业宣传，新闻策划等。

基本信息 中文名称 文案

外文名称 Copy 目录

1发展历程 2主要工作 3分类构成 4基本要求 5工作范围 6文案写法 7实际应用

折叠编辑本段发展历程

汉字\文案\én àn)是指古代官衙中掌管档案、负责起草文书的幕友,亦指官署中的公文、书信等;在现代，文案的称呼主要用在商业领域，其意义与中国古代所说的文案是有区别的。

在中国古代，文案亦作\文按 \。公文案卷。《北堂书钞》卷六八引《汉杂事》:\先是公府掾多不视事，但以文案为务。\《晋书·桓温传》:\机务不可停废，常行文按宜为限日。\唐戴叔伦《答崔载华》诗:\文案日成堆，愁眉拽不开。\《资治通鉴·晋孝武帝太元十四年》:\诸曹皆得良吏以掌文按。\《花月痕》第五一回:\荷生 觉得自己是替他掌文案。\

旧时衙门里草拟文牍、掌管档案的幕僚，其地位比一般属吏高。《老残游记》第四回:\像你老这样抚台央出文案老爷来请进去谈谈，这面子有多大!\夏衍《秋瑾传》序幕:\将这 阮财富 带回衙门去，要文案给他补一份状子。\

文案音译

文案英文:copywriter、copy、copywriting

文案拼音:wén àn

现代文案的概念:

文案来源于广告行业，是\广告文案\的简称，由copy writer翻译而来。多指以语辞进行广告信息内容表现的形式，有广义和狭义之分，广义的广告文案包括标题、正文、口号的撰写和对广告形象的选择搭配;狭义的广告文案包括标题、正文、口号的撰写。

在中国，由于各个行业发展都相对不够成熟，人员素质也参差不齐，这使得\文案\的概念常常被错误引用和理解。最典型的就是把文案等同于\策划\，其实这是两种差别很大，有着本质区别的工作。只是由于文案人员常常需要和策划人员、设计人员配合工作，且策划人员也需要撰写一些方案，这使得很多人误认为文案和策划就是一回事，甚至常常把策划与文案的工作会混淆在一起(这也和发源于中国的\策划学\发展不够成熟有关)。

广告文案 广告文案

很多企业中，都有了的专职的文案人员，只有当需要搞一些大型推广活动、做商业策划案、写可行性分析报告等需求量大的项目时，才需要对外寻求合作。以往一般企业都会找广告、文化传媒等公司合作。这些公司一般都有专业的文案、设计团队，经验也相对丰富，但因为业务量大，范围广泛，在针对性方面会较为薄 弱。随着社会经济不断发展，对专业文案的要求更加严格，逐渐衍生了一些专注于文字服务的文案策划公司。这类企业发展速度很快，大多数都是从工作室形式转型而来，也有从文化传播机构独立出来的。

随着中国广告业二十余年的迅猛发展，广告公司的经营范围，操作流程，工作方式都在变化，文案的角色由无闻转为配角，现正昂首阔步走向台面，成为主角，从前一则广告多是由设计出计划，再配图之后，文案轮为完稿，一则广告的计划多是由文案与美工共同完成，然后各自分工。说起文案的地位，日本是从1992年意识到文案的重要性，台湾是1998年。2002年，大陆的一些中大型广告公司的老总几乎都在垂叹，好的文案太少了。好的文案往往愿意扎堆，从全国形式来看，这股潜规则正逐渐由华南广告重镇广州向华东中心上海转移。