factory whistles. One town’s time was often different from the time in a neighboring town.
As the new railroads expanded, large numbers of people began to travel. But the railroads were unable to print accurate timetables when most towns along their tracks have their clocks set differently. There was need for a change, and the railroads led in planning it.
In 1883, railroads in the United States and Canada adopted standard time, a system which divided the continent into four time zones. Within each zone, all railroad clocks were set to an identical time. When it was noon in the Eastern Zone, it was nine o’clock in the Pacific Zone. Railroad time signals were sent out by the newly-invented telegraph.
Standard time quickly spread. Traveling businessmen set their watches to correspond to the railroad clocks. Factories and schools followed the railroad’s lead. Soon, nearly everyone in the United States and Canada was using the four-zone time system – standard time.
Today, nearly all the world keeps standard time according to an international system of twenty-four time zones.
26. Implied but not directly stated: ___________.
A. Farmers set their clocks according to the factory whistles B. The correct time was not too important before the 1800s C. Only people who traveled on trains ever knew time D. A standard system was set up by the pioneers
27. On the whole, the article tells about __________.
A. pioneers who rode on “iron horses” B. large numbers of people who traveled C. the establishment of standard time
D. the accurate timetable in the United States
28. Which statement does this article lead you to believe?
A. Accurate timetelling is important in many industries. B. Accurate time is important only in the United States. C. Accurate time is owned by the men who built railroads. D. Accurate time is owned by pioneers.
29. Why weren’t railroads able to print accurate timetables?
A. Towns along the tracks set their clocks differently. B. No one was able to read timetables that were accurate. C. Farmers preferred to read the sun instead of timetables. D. Railroad workers had no watches.
30. What does the word “identical” mean?
A. different B. difficult C. similar
D. understandable
Passage Four
Until recently, women in advertisements were one of three things – an apron, a glamorous dress or a frown. Although that is now changing, many women still feel angry enough to deface offending advertisements with stickers protesting. “This ad degrades women.” Why does this sort of advertising exist? How can advertisers and ad agencies produce, sometimes, after months of research, advertisements that offend the consumer?
The advertising Standards Authority (the body which deals with complaint about print media) is carrying out research into how women feel about the way they are portrayed in advertisements. Its conclusions are likely to be what the advertising industry already knows; although women are often irritated by the way they are seen in ads, few feel strongly enough to complain.
Women are not only the victims of poor and boring stereotypes – in many TV commercials men are seen neither as useless, childish oafs who are unable to perform the simplest household tasks, or as in considerate boors, permanently on the lookout for an escape to the pub. But it is women who seem to bear the impact of the industry’s apparent inability to put people into an authentic present-day context. Yet according to Emma Bennett, executive creative director of a London advertising agency, women are not infuriated by stereotypes and sexist advertising. It tends to wash over them. They are not militant or angry – they just find it annoying or tiresome. They reluctantly accept outdated stereotypes, but heave a sigh of relief when an advertisement really gets it right. She says that it is not advertising’s use of the housewife role that bothers women, but the way in which it’s handled. “Researchers have often asked the wrong questions. The most important thing is the advertisement’s tone of voice. Women hate being patronized, flattered or given desperately down-to-earth commonsense advice.” In the end, the responsibility for good advertising must be shared between the advertiser, the advertising agency and the consumer. Advertising does not set trends but it reflects them. It is up to the consumers to tell advertisers where they fail, and until people on the receiving end take the business seriously and make their feelings known, the process of change will remain laboriously slow.
31. Despite recent changes in attitudes, some advertisements still fail to __________.
A. change women’s opinions of themselves B. show any understanding of people’s feelings C. persuade the public to buy certain products D. meet the needs of the advertising products
32. According to the writer, the commonest fault of present-day advertising is to __________.
A. condemn the role of the housewife B. ignore protests about advertisement C. present a misleading image of women D. meet the needs of the advertising industry
33. Research suggests that the reaction of women towards misrepresentation by advertisements is
__________. A. indifference B. hostility C. consent
D. unbelief
34. Emma Bennett suggests that advertisement ought to __________.
A. give further emphasis on practice
B. use male images instead of female ones C. change their style rather than their content D. pay more compliments to women than before
35. Ultimately the advertising industry should __________.
A. take its job more earnestly B. do more pioneering work
C. take notice of the public opinion
D. concentrate on the products advertised
Part III Vocabulary and Structure (20 points)
Directions: There are 40 incomplete sentences in this part. For each sentence there are 4 choices
marked A, B, C and D. Choose the one that best completes the sentence. Mark your answer on the ANSWER SHEET with a single line through the center.
36. Access __________ the paper is restricted to senior management.
A. to B. with C. for D. in
37. Employees can buy books __________ a discount.
A. for B. of C. at D. in
38. I was looking forward to working __________ her expert guidance.
A. in B. on C. under D. at
39. Canceling the conference will __________ a very bad impression .
A. get B. do C. make D. give
40. He looked shocked, then burst __________ laughter.
A. to B. in C. upon D. into
41. What __________ him most was that he had received no apology. A. worried B. annoyed C. challenged D. troubled
42. I don't __________ of cosmetic surgery.
A. contend B. improve C. approve D. consent
43. The firm will __________ workers for their loss of earnings. A. pay B. compensate C. comfort D. charge
44. A security officer at the factory, who __________ to give his name, said he had seen two men
leave the building. A. prepared B. tried C. declined D. pleased
45. Medical supplies have been __________ among families affected by the epidemic.
A. distributed B. given C. contributed D. delivered
46. Several children were __________ bread to the ducks.
A. showing B. putting C. feeding D. making
47. \
A. try B. need C. insist D. hold
48. They welcomed the opportunity to participate fully__________the life of the village.
A. in B. to C. into D. of
49. Ladies and gentlemen, I regret __________ that a number of statements made by the
department were incorrect. A. saying B. to say C. say D. of saying
50. The recipe says you can __________ yoghurt for the sour cream.
A. replace B. substitute C. exchange D. place
51. I suggest you __________ before you go round there.
A. phoned B. phone C. phoning D. to phone
52. It was a really bad accident - they're lucky to be __________.
A. living B. alive C. live D. lived
53. The results are __________ with earlier research.
A. insistent B. consistent C. concerned D. connected
54. The law requires equal treatment for all, __________ of race, religion, or sex.
A. regard B. regardless C. in regard D. disregard
55. I'm extremely __________ about what I read in the press.
A. critical B. skeptical C. frightened D. convinced
56. If people don't learn from this, then his suffering and death were __________.
A. in vain B. on vain C. for vain D. to vain
57. Thanks ever so much for your help, I really __________ it.
A. appreciate B. thank C. like D. enjoy
58. __________ you are blind, you will not miss the astonishing changes taking place in
B. If C. Since D. Unless
59. You __________ drive carefully. The roads are wet. A. had better B. would rather C. would D. had better
60. A: We went to Italy for a holiday last year.
B: That __________ nice. A. can be B. must be C. must have been D. can’t have been
61. An inspection of the building revealed faults that might __________ have been overlooked.
A. otherwise B. because C. therefore D. however
62. We __________ TV last night when suddenly the lights went out.
A. watched B. were watching C. had watched D. had been watching
63. Without your timely help, we __________. A. would not succeed B. would succeed C. would have succeeded C. would not have succeeded
64. Stop writing. It’s time that you __________ your paper.
A. must hand in B. have to hand in C. could hand in D. handed in
65. Please go and make sure __________ you get a receipt.
A. that B. if C. how D. why
66. Nobody but Henry and Jack __________in the accident.
A. was hurt B. were hurt C. has hurt D. have hurt
67. Let’s go for a walk __________?
A. shall we B. will you C. won’t you D. shan’t we
68. He was __________ know what I meant.
A. too clever to B. too clever not to C. not clever to D. clever not to
69. I wonder whether our life __________ considerably by 2010.
A. will change B. will be changing C. will have to change D. will have changed
70. More than one __________ the food in the canteen.
A. student has complained of B. students have complained of C. student has complained D. students have complained
Shanghai. A. Although
04广东省成人高等教育学士学位英语试卷及答案五汇总
