对口升学英语模考题库：阅读理解
阅读理解(共两节，满分40分)
第一节(共15小题；每小题2分,满分30分)
阅读下列短文，从每题所给的四个选项A、B、C和D中，选出最佳选项，并在答题卡上将该项涂黑。
A Traditional businessmen feel worried that growing e-commerce will reduce their share of the market.
According to a survey, 90% of some people’s purchases are made on the computer. As they find that by being able to go online and choose the things that they need , and have them delivered right to their doorsteps, they could no longer be bothered with driving, the crowds, the noise of that, and they usually get a better selection.
Cornell University Marketing Professor, Edward McLaughlin says traditional stores can keep their customers by offering goods like clothing, which customers may want to see and try on before purchasing, as well as items that are difficult to ship. He says some traditional stores are also pleasing customers with services that set up or repair computers and other electronic equipment.
Traditional stores also offer a social experience that some shoppers enjoy. There is still a lot of emotion in the buying decision that takes place. Oftentimes, you need that last sense of “this is exactly what I want” before you part with money. And you can’t always get that online. It’s a rather cold process.
As more and more people have Internet access and smart-- phones, online commerce is likely to continue its growth here in the United States and in other countries. 61. Traditional businessmen feel upset because ________. A. consumers can get a better selection by shopping online B. more and more people purchase things on the computer C. people like to have their goods delivered to their house D. growing online sales will cut their share of the market
62. According to Mclaughlin, some traditional stores are keeping customers by ________. A. providing customers with extra services B. inviting customers to try on clothing C. delivering goods to each doorstep D. repairing computers and electronics only 63. From the 4th paragraph, we know that ________. A. online shoppers tend to be cold to each other B. the process of shopping online is full of emotion C. some shoppers like the social climate in traditional stores D. making buying decisions in traditional shops is difficult
64. What is the author's attitude towards the future online commerce? . A. Doubtful B. Optimistic
C. Sympathetic D. Concerned
B
Young children are trusting of commercial advertisements in the media, and advertisers have sometimes been accused of taking advantage of this trusting outlook. The Independent Television Commission ，regulator of television advertising, has criticized advertisers for “misleadingness”，in an effort to control advertisers’ use of techniques that make it difficult for children to judge the true size, action ，performance, or construction of a toy.
Fantasy is one of the common techniques in advertising that could mislead young audience. In children's advertising, advertisers are more likely to include fantasy than advertisements aimed at adults. In a content analysis of Canadian television, the author Stephen Kline observed that nearly all commercials for character toys featured fantasy play. Children have strong imaginations and the use of fantasy brings their ideas to life, but children may not be adept enough to realize that what they are viewing is unreal. Fantasy situations are frequently used to attract children's attention, particularly in food advertising. Advertisements for breakfast have been found to be especially fond of fantasy techniques. Generally, there is uncertainty as to whether very young children can distinguish between fantasy and reality in advertising.
The use of pop stars such as singers and movie stars is common in advertising. The intention is for the positive qualities of the popular to be transferred to the advertised product and for the two to become linked in audience's mind. In children's advertising ，the pop stars are often vivid figures from popular cartoons. In recent years, the role of pop stars in advertising to children has often been combined with the concept of host selling. Host selling involves advertisements with regular programming in a way that makes it difficult to distinguish one from the other. Host selling occurs ，for example, when a children's show about a cartoon lion contains an advertisement in which the same lion promotes a breakfast. The psychologist Dale Kunkel shows that the practice of host selling has reduced children's ability to distinguish between advertising and the program material. Meanwhile，he also shows some other tricky advertisements. 65. What can we learn about the fantasy technique from the passage? A. It is especially used in advertising toys. B. Children are likely to mistake it for reality. C. Young children are quite aware of its tricks.
D. It makes it hard for children to judge how much a toy costs.
66. The underlined word “adept” in the passage is closest in meaning to _____ A. responsible B. patient C. skillful
D. curious
67. In an advertisement，a cartoon lion is used for _____ A. the promotion of a product B. the lovely nature of a lion C. the fantasy of a lion D. the regular program 68. What would the following paragraph most probably be about? A. Development in advertising C. Children and advertisement
B. Misleading advertised toys. D. Another ill technique for advertising.
C
As the thrill of the London 2012 Olympic Games fade, the focus now is on the 2016 Olympic Games in Brazil. Over the next two years it will also host the FIFA Confederation Cup in June 2013 and the FIFA World Cup in 2014. Brazil has taken steps to increase the economic profits by safeguarding the interests of broadcasters and funders.
In 2009, the Brazil passed the Brazilian Olympic Act and the so-called World Cup Law in 2012, which are designed to fight ambush(隐性）marketing and digital piracy(盗版)，and regulate advertising in and around official sporting sites.
The Brazilian World Cup Law goes much further in protecting the interests of right owners than Brazil’s pre-existing legislation(立法）in this area, the so-called Pele Law. For example, the World Cup Law bans anyone but the official broadcaster from using images of events. However, it does permit use for non-commercial purposes. It also requires that FIFA or its local broadcaster provide highlights up to two hours after each match. Other items allow protection of trademarks associated with the event and ban unauthorized association with the event’s marks.
The Pele Law permits, as an information right, both access to sporting sites and the use of images(影像）for journalistic purposes. It is, however, unlikely that such an understanding will be gained in relation to the World Cup Law which governs access to and use of images specifically in relation to the FIFA World Cup 2014. Although the Brazilian Olympic Act regulates the IP(知识产权）relating to the 2016 Olympic Games in Rio, it remains silent on broadcasting rights.
Whatever the benefits, it seems clear that IP rights in general, and broadcasting rights in particular, will continue to play a key role in bringing in funds. If past experience is anything to go by, Rio 2016 not only promises new sporting achievements, but also the breaking of new records in terms of profits produced from the sale of broadcasting and other media rights. 69 .The 2016 Olympics ______ A. promises to break many records B. will experience challenges in funding C.promises to be the greatest in history D. will bring great benefits to Brazil
70.The World Cup Law and the Pele Law are different in that ______. A. the former is stricter than the latter in protecting IP rights
B. the World Cup Law allows the media more freedom to use the images C. the former applies to advertising while the latter marketing
D. the Pele Law bans more unauthorized association with the event’s marks 71. The writer introduces the World Cup Law ______.
A. by comparison B. in order of importance C. by survey D. in order of time 72.The passage mainly talks about ______.
A. the advances that Brazil has made in hosting sporting events
B. the efforts that Brazil is making to protect the interests of IP right owners C. the preparations that Brazil is making for the 2016 Olympics
D. the challenges that Brazil is facing in investment to fund the sporting events D
Thanks to the Interwebs , we can click and click and have a good laugh! We’ll have everything you need to howl like a monkey and bark like a seal. So, click on, Internauts, and be ready!
1. Cracked.com
Cracked.com traces its origins to the print magazine Cracked, which started in 1958. But Cracked has soon grown to become the most popular comedy site on the Internet, drawing over a billion views in 2010. The website also runs in a wide range, featuring photo editing contests, sketches and films, and reader contests. For laughs, Cracked.com is your one-stop shop!
2. Funny or Die
Any website owned by Will Ferrell would already be in the running - but the debut video, The Landlord, made Funny or Die a must-click website. Funny or Die also manages to remain fresh and interesting by being so interactive, allow viewers to choose which videos stay and which ones die. The website has even made the big time, partnering with HBO (Home Box Office) in a hopefully plentiful combination of the minds between the best that TV and the Internet both have to offer.
3. CollegeHumor
We have trouble sitting down for a 90 seconds, much less 90 minutes! CollegeHumor seems incredibly skillful at catering to(迎 合)such an ADD-riddled audience. Like Funny or Die, CollegeHumor made it to the big time, though the CollegeHumor Show only ran for a single season on MTV. The site also serves as the big sales store for T-shirts, which answers the question, “Where can I find a Honey Badger T-shirt?”
4. 9GAG
You know those black and white photos you’ve been seeing all over your Facebook feed? Well, if you ever wondered where they came from, then you need look no further than 9GAG! And if you’re looking to do some terribly light reading with the click of a finger, then 9GAG is your best bet. Relatively new to the game, 9GAG’s viewer contributions and interactions look to make it an internet player for sometime to come.
There you have it, top 4 comedy websites. Every last one is worth a few laughters and a good many clicks.
73.What causes the website Funny or Die to enjoy greater success?
A. Being interactive with viewers. B. Producing the video “The Landlord”. C. Close partnership with HBO. D. Will Ferrell’s good management. 74.The underlined phrase “ADD-riddled audience” may refer to the people who ______. A. are skilled at producing humor B. are crazy about Honey Badger T-shirts C. take a great interest in funny MTV D. have trouble staying focused for a certain time 75.Which statement is true of the four websites?
A. Viewer participations make Funny or Die and 9GAG appealing. B. Will Ferrell has a final say in deciding which video to stay. C. Cracked.com became the most visited humor websites in 1958. D. College Humor only collects a program of 90 seconds.
第二节：根据短文内容，从从短文后的选项中选出能填入空白处的最佳选项。选项中有两项是多余选项。(共5小题,每小题1分,满分5分) (注意：E涂AB；F涂AC；G涂AD)
Sometimes willpower is a lot like the television remote control-hard to find just when you want it most. 76 But there are ways to increase your willpower．
* Don't try to change your economic situation, win a promotion and lose weight all on the same morning. Set one clear, specific goal and make a realistic plan to achieve it. Extra willpower sometimes requires extra energy, so don't spread yourself too thin． 77
* Whatever your goal is, don't expect to achieve it overnight． 78 If you are trying to kick a coffee habit, start by replacing your morning cup of coffee with a glass of water, instead of promising never to drink coffee again. Congratulate yourself on the small achievements．These success help your willpower grow．
* 79 Ask friends, family or colleagues for assistance and tell them exactly how they can help. If your credit card bills have risen, for instance, let friends know that you are cutting back on expenses. Suggest having a common dinner instead of meeting at an expensive restaurant. Find a support group or organization related to your goal and attend their meetings. You can get valuable advice, understanding and information．
* If possible, change your environment to encourage positive behavior. Want to get in shape? Keep an extra set of workout clothes in your office as a reminder to stop by the gym on the way home. Quitting smoking? 80
A．Real success takes time． B．Focus on one goal at a time．
C．Change your environment to change your life． D．Improve your willpower by a support network． E．Changing your behavior requires more than willpower．
F．Avoid bars or restaurants where you might be attracted to light up． G．Breaking a bad habit or forming a new and healthy one can be difficult．
阅读理解61—64 DACB 65—68 BCAD 69---72 DAAB 73---75 CDA 76—80 GBADF
最新中职对口升学英语模考题库阅读理解集中练(六)英语
