1.5 make-up 2、dressing appropriateness 2.1 basic principles 2.2 classification of clothes 2.3 dressing etiquette of men and women/ 3、behavior 3.1 standing posture 3.2 setting 3.3 walking 3.4 squatting 3.5 gesture 3.6 expression 7 Visit reception and 2 1、visiting etiquette 1.1 make a appointment 1.2 keep a appointment 1.3 on visiting 1.4 farewell 2、reception etiquette 2.1 preparation 2.2 reception 2.3 seeing a visitor out 8 Banquet etiquette
2 & 1、Banquet etiquette 1.1 types and forms - 1 -
present/gifting 1.2 preparation 1.3 procedures 1.4 dinner etiquette 2、gifting etiquette 2.1 gifts selection 2.2 time, place and manner 2.3 receive and reject a gift 2.4 flowers sending etiquette 五、textbook and main references books 1、选textbook selection
Zhou Xiao、Song Changtong: Public Relations and Modern Etiquette (third, edition), Tsinghua Universiy Press, 2011. references books
(1)Zhou Anhua: Public Relations: Theory, Practice and Techniques（forth edition），China Renmin University Press，2013.
(2)Yao Huizhong：Public Relations: Theory, and Practice，Peking University Press，2011. （3）Jin Zhengkun：New Guide to the Public Relations Etiquette，Peking University Press，2005.
(4)Zeng Xiangyi：Modern Public Relations Etiquette，Beijing Industrial University press，2006
六、Grade Evaluation
（一）examination methods C ：A.closed-book exam B.open-book exam C.paper D.examine E others
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（二） Grade comprehensive scoring system Grade comprehensive scoring system 1. Assignment, class discussion and daily performance 2. Test grade at ordinary times 3.Test grade in final exam total
七、Academic Integrity
Learning outcomes can not be counterfeited. And situations such as cheating in exams, stealing other people’s learning outcomes,and one report been used in different courses are taken as deceptive behaviors. Quoting the thoughts, statements and opinions from others without giving reference will be punished for plagiary. These misconducts mentioned above once be found in this course, the academic record of the course will be canceled according to relevant regulations of the school. 八、Outline examine and verify
Dean of Teaching： Signature of Academic Committee：
proportion% 40 60 100
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公共关系与礼仪(英文)
