实用商务项目设计
Proposal for Setting up Shoes Shop Project
Executive Summary
It is known to all that a woman can never have too many shoes. Many women especially young girls, office ladies and white collars have a high request for their shoes. Most ladies intend to own fancy shoes regardless of the price. On the other hand, the shoes mean not only its traditional uses, but they are also regarded as decoration. Most women always have more than one shoe, because they have many different kinds of clothes and need different types of shoes to match them, which make them look more perfect. Under these circumstances, I decide to set up a shoe shop.
But the problem is that the fashion of shoes is often changing and updating, Consumers find it difficult to find a shop which has a complete range of shoes, while the price is not too high. So I intend to establish a shoe store, located in urban areas, because shopping downtown has more commercial atmosphere which is more convenient for consumers as the transportation in the urban areas is well-developed. In this way, not only residents but also white collars, even other people from different places will visit our store, bringing more choices for those people, especially for the ladies who like to follow the fashions.
The shop will occupy about 100 square meters and will offer a wide range of services and comfortable environment to customers.
1
实用商务项目设计
I plan to invest about RMB 250,000 Yuan including the initial cost and working funds, part of which we will borrow from our parents or friends. As the shortage of funds, the shop needs a loan of RMB200, 000 Yuan from the bank.
After the plan is accomplished I estimate that the revenue will be about RMB600, 000 Yuan and the net profit will be RMB60, 000 Yuan in the first year. The project is expected to increase revenue and profit by 25% and 30% respectively in the following years and increase more in the future.
According to comprehensive marketing research, the new shoes shop will surely offer good quality products and excellent services to satisfy the customers’ needs, increasing the revenue and profit and improving the financial situation.
There are different kinds of shoes including fashion shoes, sports shoes, slippers, etc. However, practical \shoes will doubtlessly be our focus. The shop will hire one male employee to handle stock and two salesgirls to offer various services demanded by customers. We strongly believe the store will be run successfully.
Introduction
By collecting information and investigating the market we have learned people’s needs, complaints and suggestions. So a decision has been made after careful consideration—opening a shoe shop that offers various shoes which can meet all kinds of peoples’ needs, while the price is reasonable. The store will be more popular among young people.
2
实用商务项目设计
The location is quite good, where there is a heavy flow of visitors, who will probably our potential customers. In addition, there are many other advantages, such as transportation, business atmosphere.
After the implementation of the questionnaires, we have found that many services are expected to be improved. For example, shopping online will be added. Other services are offered, such as home delivery & cash on delivery, etc. We will also adjust shopping hours according to the customers’ requests.
The modern women participating in social activities will pay more attention to their dressing. As we all know, they will choose beautiful and fashionable clothes, and no doubt, they must choose a pair of shoes to match them. The styles of shoes are changeable as season goes. So they will often visit shoe shops to pick their favorite style of shoes. We can see that in their spare time ladies often talk about their new shoes. Therefore, we definitely believe that our fashionable shoes can catch their eyes. On the other hand, we will have the direct selling mode, so the price is relatively cheaper. Our management idea is “customer is our god”.
An investigation shows that many people have online shopping habits, just clicking the mouse at home or offices to buy what they like. However, there are still some complaints from them, especially the quality. Now we can solve their worries for old customers. Free delivery is one of our additional services as well as our highlight. They can choose what they like on internet, then quality shoes will delivered to them on time, Furthermore, if someone wants to buy one as a gift for her friends, they will get a surprise to receive it. As for payment, customers can choose to
3
实用商务项目设计
make payment by cash or by credit card. It’s up to the customers.
We will use five weeks to decorate the shop. When everything is ready, we will hold the opening ceremony.
“Serve you, Satisfy you” is our everlasting tenet. We will try our best to do well in every aspect.
Findings and Analysis
Opportunities
After careful investigation, I think it a chance for me to start my own business. As far as the products and shopping location are concerned, there are still some gaps and shoes play an important part in modern women. We believe that we will have more and more potential customers if we have marketable products. Besides the above, we will be able to stock shoes directly from the factory which will guarantee the quality of products. From the above factors, we feel we will seize the opportunity. New Premises
The shoes store in urban areas, covering an area of about 100 square meters, has the following features:
? Transportation is very convenient, because of its location. ? A large parking lot is available.
? The room is spacious and bright with big mirrors. ? The interior remodeling is fashionable and comfortable. ? There is a large population around the premises.
4
实用商务项目设计
New Facilities
We will purchase different types of display shelves for different kinds of shoes. There will be a desk and chair for a cashier. A few sofas and mirrors are necessary for customers. Of course we also need other office furniture, a computer, a printer, a DC (Digital Camera), two air conditioners, a telephone/fax and so on. New Service
We will offer services according to the requirements and suggestions of our customers. The new services are mainly as follows：
? Stock more kinds of shoes, so that customers will have more choices. ? Provide free delivery and cash on delivery to local consumers. ? Operating hours may change with holidays. ? Payment is flexible: either by cash or by credit cards
At the beginning, we will come across unexpected difficulties and face the pressure of competition during the business. However, we are confident that we can overcome these difficulties. Staff Arrangement
In the first stage, we will employ a male assistant and two experienced employees (girls), with the basic salary of RMB 1000 Yuan per month together with their sales bonus. In addition, employees must be kind and polite to customer. According to our business we will employ more experienced women for further development.
5
远程电大商务英语毕业论文-商务设计正文
