（编制参考）
商 业 计 划 书
（编制参考）
项目单位 地 址 电 话 传 真 电子邮件 联 系 人
广州丛林天使商贸有限公司
广东省广州市 XXXXXX ***** XXXXXXXX 曾一凡（曾新山）
第一部分 项目的核心技术
核心技术和产品的描述 (主要介绍拟投资的技术和产品的先进性和独特性) 主营服装类目品牌《丛林天使男装T恤系列》，打造线上电商销售渠道：（天猫、京东、唯品会、阿里巴巴），线下实体品牌体验店； 第一期：
_____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ 简述产品的生产制造过程、工艺流程
_____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ 技术持有属性（专利、专有技术、配方、品牌、销售网络、许可证、专营权、特许权经营等。)
_____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________
精品文档 值得拥有
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核心技术的来源（自主开发、合作开发）
_____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ 技术开发的合作对象与方式
_____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ 技术鉴定和获奖情况（包括技术鉴定情况、获国际、国家、省、市及有关部门和机构奖励情况）
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公司现有的和正在申请的知识产权（专利、商标、版权等）___________________ _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ 请说明有关知识产权转让或授权许可的协议
精品文档 值得拥有
_____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ 产品毛利润率是多少？纯利润率是多少
_____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ 技术和产品的竞争优势
_____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ 公司是否与掌握公司关键技术及其它重要信息的人员签定竞业禁止协议，若有，请说明协议主要内容
_____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ 请说明，公司对知识产权、技术秘密和商业秘密的保护措施
_____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________
精品文档 值得拥有
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第二部分 市场潜力和收入模式
目标市场（新技术和产品应用的领域）
_____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ 行业情况（行业发展历史及趋势，哪些行业的变化对产品利润、利润率影响较大，进入该行业的技术壁垒、贸易壁垒、政策限制等）
_____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ 市场销售有无行业管制，公司产品进入市场的难度分析
_____________________________________________________________________ _____________________________________________________________________
精品文档 值得拥有
商业计划书标准范本
