竭诚为您提供优质文档/双击可除
appppt模板
篇一：app创业计划书 **软件开发有限责任公司 创业规划书 目录
一、执行总结 1.1公司描
述····················································1
1.1.1公司简
介·················································1
1.1.2公司组织结
构·············································1 1.1.3公司战略目
标·············································2 1.1.4企业文
化················································
第 1 页 共 15 页
·3
1.2项目及产品服务介
绍··········································3 1.2.1产品服
务·················································3
1.2.2技术描
述················································3 电子商务类型技术描
述····································3地方门户类型技术描述····································4服务行业类型技术描述····································5产品展示类型技术描
述····································6 1.2.3盈利模式介
绍·············································7 1.3商业模式及盈利预
测··········································7 二、产业背
景·······················································8
三、app市场分析
第 2 页 共 15 页
3.1微观环境分
析···············································8 3.1.1竞争对手分
析···········································8 3.1.2消费者分
析············································8 3.2宏观环境分
析···············································8 3.2.1市场经济发
展··········································8 3.2.2网络技术发
展··········································9 3.3优劣势分
析·················································9 3.4结
论·······················································9
四、竞争分析 4.1竞争描
述····················································9
第 3 页 共 15 页
4.2产品进入目标市场分
析·······································10 4.3主要竞争对手情
况···········································10 5.4产品竞
争··················································10
4.5价格特点分
析···············································11 4.6app项目swot分
析········································12 五、营销策略 5.1市场定
位···················································13 5.24p分
析····················································13 六、团队管
理······················································15
6.1公司组织结
第 4 页 共 15 页
构················································15
6.2公司职员架
构················································16 七、融
资··························································16 八、财务 8.1财务状况分
析···············································17 8.2投入预
算···················································17 8.3收益预
算···················································17
九、风险及应对策略 9.1财务风
险···················································18 9.2市场风
第 5 页 共 15 页
appppt模板
