知到网课数字时代的商务英语写作单元测试答案
第一章 单元测试
1、Business communication has become more challenging than ever before, because of ( )
A:the globalization of business and the increase in workforce diversity
B:the pervasiveness of digital technology
C:the increasingly flattened management style and emphasis on team work
答案: 【the globalization of business and the increase in workforce diversity;
the pervasiveness of digital technology;
the increasingly flattened management style and emphasis on team work】
2、Which of the following represents a goal for business writers? ( )
A:You should concentrate on your feelings in business messages.
B:You should write business messages from your perspective.
C:You should create messages that are lengthy to demonstrate your superior intellect and language skills.
D:You should get your audience to believe and accept your ideas.
答案: 【You should get your audience to believe and accept your ideas.】
3、Which of the following describes the language feature of business writing? ( )
A:long, complex sentences
B:frequent use of disciplinary terminologies
C:plain language and familiar words
D:use of nominalizations
答案: 【plain language and familiar words】
4、When preparing a business message, you should make your writing audience oriented. Audience oriented means you should ( )
A:present ideas clearly but concisely.
B:attempt to get your audience to believe and accept your message.
C:write to solve a problem or convey information.
D:concentrate on looking at the problem from the receiver’s perspective.
答案: 【concentrate on looking at the problem from the receiver’s perspective.】
5、Business writing should be purposeful. In this context purposeful can best be defined as ( )
A:solving problems and conveying information.
B:presenting ideas clearly and concisely.
C:getting your audience to believe and accept your message.
D:concentrating on the receiver’s perspective instead of your own.
答案: 【solving problems and conveying information.】
6、Business writing should be economical. In this context economical can best be defined as ( )
A:solving problems and conveying information.
B:concentrating on the receiver’s perspective instead of your own.
C:presenting ideas clearly and concisely.
D:getting your audience to believe and accept your message.
答案: 【presenting ideas clearly and concisely.】
7、A business message should be long because quantity enhances quality. ( )
A:True
B:False
答案: 【False】
8、When you compose a business messages, you often need to cater for several levels of readership. ( )
A:False
B:True
答案: 【True】
9、One important purpose of writing a business message is to impress your reader and demonstrate your language competence by using big words and long complex sentences. ( )
A:True
B:False
答案: 【False】
10、Although business writing in English seems intimidating, templates or form letters can be an effective means to help with it. ( )
A:False
B:True
答案: 【False】
第二章 单元测试
1、What question should you ask to visualize your audience? ( )
A:What position does the person hold in the organization?
B:Do I need to include more background information?
C:All answer choices are questions you should ask to visualize your audience.
D:Should I expect a neutral, positive, or negative response to my message?
答案: 【All answer choices are questions you should ask to visualize your audience.】
2、Stephanie is preparing a market analysis for her business plan. For firsthand information she should ( )
A:search manually in her local library.
B:review scientific experiments conducted by experts.
C:search the Internet for related Web sites.
D:conduct interviews and surveys or organize a focus group.
答案: 【conduct interviews and surveys or organize a focus group.】
3、Anya is sending a persuasive memo to her staff asking them to participate in the new wellness program. Which of the following sources of information would be most appropriate to help Anya shape an effective persuasive message for her staff? ( )
A:Research in company files
B:Library research rooms
C:Tightly controlled scientific experimentation
D:Questionnaires and surveys of employees
答案: 【Questionnaires and surveys of employees】
4、The direct strategy would be most appropriate when ( )
A:delivering bad news.
B:revealing sensitive news.
C:presenting ideas requiring persuasion.
D:expecting the audience to be pleased, mildly interested, or neutral.
答案: 【expecting the audience to be pleased, mildly interested, or neutral.】
5、Richard began his memo with background information and explanations before announcing a reduction in health insurance coverage. The strategy Richard used is called ( )
A:indirect.
B:passive voice.
C:frontloading.
D:direct.
答案: 【indirect.】
6、What is a sentence fragment? ( )
A:A broken-off part of a complex sentence
B:The part of a sentence containing the verb
C:Two independent clauses connected by a comma without a conjunction
D:Two independent clauses connected without punctuation or a conjunction
答案: 【A broken-off part of a complex sentence】
7、Which of the following contains no sentence faults? ( )
A:Having good health insurance is important to employees we need to keep that in mind.
B:Review the list of benefits, then let me know what you think.
C:HealthNet’s coverage is extensive, and the rates are fair.
D:Which is why we are considering new health insurance options.
答案: 【HealthNet’s coverage is extensive, and the rates are fair.】
8、Which statement is accurate? ( )
A:Business messages must be clear, concise, and readable.
B:Revision should always occur after you have completed writing.
C:Revising and proofreading involve the same steps.
D:Proofreading involves using only a spell checker.
答案: 【Business messages must be clear, concise, and readable.】
9、Which of the following best avoids flabby expressions? ( )
知到网课数字时代的商务英语写作单元测试答案
