theparty'sfinestyle,carryforwardthetraditionalChinesevirtues,practicingtheSocialistcorevalues,vigorouslycarryforwardthespiritofJiaoYulu,HongqiCanaspiritandspiritofpersistence,honestyinpolitics,strictstatesman,sticktothespiritualheightsoftheCommunists.Fourtodevotion,as,doplayroleinqualifying.OfficialCommunistduty.Tofulfilltheparty'spurposemaintainforthepeoplethemselves,anddedication,devotion,maintainpioneer,pioneeringandenterprisingspirit,activeatthewell-offextrapractice,makecontributions.Theincentivefunctionofpartyorganizationsatalllevelsshouldgivefullplaytoadvancedmodels,establishrepresentative,advancedandtypicalofthetimes,andguidethebroadmassesofpartymemberstoemulate.Inhonorofthe95anniversaryoffoundingasanopportunitytoawardinrecognitionofnumberofoutstandingpartymembersadvancedgrass-rootspartyorganizations,outstandingpartyworkers,andputthepioneertrees.Third,the\effortsforexample,besuretochangeinto.LearningtoteachEducationinordetosolvetheproblem,doenotsolvetheproblem,willform,goesthroughthemotions.Tostrengthetheconsciousnessofproblemsandinsistedonproblemlearningeducationfortraction,trulydeepinvestigationintochange,modification.checkedswing.Learningeducationprogrammeforparty-buildinginourcityactuallyproposedtofocusonsolutionoffuzzyidealsandbeliefswaver,consciousness,purposeofthepartyweaksensehonestyandself-disciplineawarenessnotstrongdepressed,sixissuesofethicamisconductstudycontentsspecificprogrammesforallpartymembersandleadingcadresabovethecountylevelshallfocusonfurtherrefinementtotheproblems.Specifictoeverypartymemberandeverycadre,alsorequirescombinationofactuaandcontrolled,focusedandreallyputyourselfin,peopleseethings,see,withtheirownspecificproblemstolearnConstitutionPartyrules,series,address,soprecisiontofindtheproblem,layingsolidfoundationforfurthercorrectiveaction.tomakechange.Forcheckputofproblem,throughestablishedrectificationTaiwanaccount,andtakespecialsupervision,andonaccountPIN,,approach,insisteddosidelearnsidemodified,andthatknowthatmodified,whilefocusedonput\learndo\learningeducationrectificationwithgrasppartyofmasslineeducationpracticeactivitiesand\strictthreereal\topiceducationproblemconsolidationexpandedhasmadeofrectificationresults,stronglycorrected\officernotfor\andChiandendlesscorrected\wind\andregulationmassessideofabuses,ensureworkadvancemorepowerful,andproblemsolutionmorecompletely.Third,wemustconsolidateourachievements.Formorepublic,somepartymemberswhofocusontheoutstandingissuecombiningconcentratedB.购货服务C.自动售货D.直复营销
20.一般说来，批发商最主要的类型是A.经纪人B.商人批发商C.代理商D.制造商代表
21.企业制定定价策略时必要将市场结构进行划分，其划分的依据主要有A.产品是否同质B.企业规模C.市场是否同质D.市场规模E.待业内企业数目
22.制造商在决定是否采取直接运送时，必须考虑的因素包括A.顾客订购量B.所需运送的成本C.所运送产品的特性D.市场范围的大小E.地理位置
23.服务产品成本中的准变动成本主要包括A.运输费B.邮寄费C.业余职员的工资
段电源进线开关摇至工作位，送上操作电源，把联锁开关打至远方，在操作汽机段进线开关合闸，检查母线带电运行情况rectificationandstrengtheningthemanagementofdailyeducation,thespiritofreformshortofthecompletesystem,paycloseattentiontosystemimplementation,reallymakethepartyorganizationandpartymembereducationandstrictmanagement,solid.Finally,the\workonthelead,besuretopromoteefficiency.\education,notoneducationeducational,notworkingwiththeCentretwo,muststickaroundtheCenter,servingtheoverallsituation,coordinate,trulyresult-orientedandpromoteefficiency.Currentandfutureperiod,totightlyaroundcoordinationadvance\full\strategylayout,winningfullbuiltsocietythiscentralandworkoverall,putcarriedoutlearningeducationaspromotedworkofimportantopportunitiesandpowerfulpoweguideGeneralmemberscadresinsisteddevelopmentfirstpriority,activeadaptedeconomicdevelopmentnewnormal,consciouslypracticelinefivebigdevelopmentconcept,effectivegraspsupplysidestructuralreform,toguaranteeandimprovedlivelihood,constructionmorehighecologicalvitalityhappinessofcity.Lastyear,wecarryout\activitiesas\specialeducationimportant,findeducationandeffectiveplatformtofacilitatethecombinationofworpractices,provincial,andmunicipaldecidedin\learndo\learningeducationinthecarriedout\checkfivepromoting\theCountyDistrictunitstoinsistedput\learndo\learningeducationand\checkfivepromoting\organicfusion,andcommonadvance,dooneplanlayout,andoneorganizationimplementation,putcarriedout\learndo\situation,and\checkfivepromoting\situationaspartyworkevaluationofimportantContent,asanimportantaspectofmutualevaluationonpartymembers,testingasanimportantbasisforleadingbodiesandleadingcadresperformanceandguidethebroadmassesofpartymembersandcadrestostudyeducationopensuptothemaineconomicandsocialdevelopment.Atpresent,theoverallsmootheconomicoperationinourcity,butdownwardpressurestillhigh,facednumberofchallengesandtests.Meanwhile,coincideswiththecity,Countyandtownshippartycommitteesthisyeargeneralelectionyear,howtoreallychooseloyal,cleanandservesasgoodcadre,irondisciplineofGeneralFengQingQi,Qi,QiShun,swappedoutPowerfulgoodsituation,realtestforallofus.Generalworkon\tostudytheeffectofeducationinspection,thetrueseriesofpartyrulesanandtrulybecomequalifiedpartymember,naturallywecandealwithadvanceandretreatleftturntreatment,properorganizationaarrangementsandselection,propertreatmentofpersonalinterests.Toputcarriedout\learndo\learningeducationwithdoreformdevelopmentstabletheworkcombinedup,andseriouslydoCenterwork,anddailyandjobcombinedup,andguaranteeimprovedlivelihood,andpromotesocialharmonycombinedup,andcompletedthetaskcombinedtheparty'sfinestyle,carryforwardthetraditionalChinesevirtues,practicingtheSocialistcorevalues,vigorouslycarryforwardthespiritofJiaoYulu,HongqiCanaspiritandspiritofpersistence,honestyinpolitics,strictstatesman,sticktothespiritualheightsoftheCommunists.Fourtodevotion,as,doplayroleinqualifying.OfficialCommunistduty.Tofulfilltheparty'spurposemaintainforthepeoplethemselves,anddedication,devotion,maintainpioneer,pioneeringandenterprisingspirit,activeatthewell-offextrapractice,makecontributions.Theincentivefunctionofpartyorganizationsatalllevelsshouldgivefullplaytoadvancedmodels,establishrepresentative,advancedandtypicalofthetimes,andguidethebroadmassesofpartymemberstoemulate.Inhonorofthe95anniversaryoffoundingasanopportunitytoawardinrecognitionofnumberofoutstandingpartymembersadvancedgrass-rootspartyorganizations,outstandingpartyworkers,andputthepioneertrees.Third,the\effortsforexample,besuretochangeinto.LearningtoteachEducationinordetosolvetheproblem,doenotsolvetheproblem,willform,goesthroughthemotions.Tostrengthetheconsciousnessofproblemsandinsistedonproblemlearningeducationfortraction,trulydeepinvestigationintochange,modification.checkedswing.Learningeducationprogrammeforparty-buildinginourcityactuallyproposedtofocusonsolutionoffuzzyidealsandbeliefswaver,consciousness,purposeofthepartyweaksensehonestyandself-disciplineawarenessnotstrongdepressed,sixissuesofethicamisconductstudycontentsspecificprogrammesforallpartymembersandleadingcadresabovethecountylevelshallfocusonfurtherrefinementtotheproblems.Specifictoeverypartymemberandeverycadre,alsorequirescombinationofactuaandcontrolled,focusedandreallyputyourselfin,peopleseethings,see,withtheirownspecificproblemstolearnConstitutionPartyrules,series,address,soprecisiontofindtheproblem,layingsolidfoundationforfurthercorrectiveaction.tomakechange.Forcheckputofproblem,throughestablishedrectificationTaiwanaccount,andtakespecialsupervision,andonaccountPIN,,approach,insisteddosidelearnsidemodified,andthatknowthatmodified,whilefocusedonput\learndo\learningeducationrectificationwithgrasppartyofmasslineeducationpracticeactivitiesand\strictthreereal\topiceducationproblemconsolidationexpandedhasmadeofrectificationresults,stronglycorrected\officernotfor\andChiandendlesscorrected\wind\andregulationmassessideofabuses,ensureworkadvancemorepowerful,andproblemsolutionmorecompletely.Third,wemustconsolidateourachievements.Formorepublic,somepartymemberswhofocusontheoutstandingissuecombiningconcentratedD.职员加班费E.服务地点的清洁费用
24.在国际市场营销的渠道策略中，窄渠道策略的形式主要包括A.独家代理B.独家经营C.独家包销D.跨国经营E.战略联盟
25.与国际合作和合资经营相比，国际战略联盟的特点是A.形式上的灵活性B.合作关系紧密C.利润分配的主动性D.风险较大E.自主经营性强
第二部分非选择题
二、名词解释(本大题共4小题，每小题3分，共12分)26.市场
27.市场营销信息系统28.新产品扩散29.市场营销审计
三、简答题(本大题共4小题，每小题6分，共24分)
30.在现代市场经济条件下，生产者品牌和中间商品牌之间经常展开激烈竞争，这就是所谓的品牌战。在这种对抗中，中间商品牌有哪些优势和劣势？
段电源进线开关摇至工作位，送上操作电源，把联锁开关打至远方，在操作汽机段进线开关合闸，检查母线带电运行情况rectificationandstrengtheningthemanagementofdailyeducation,thespiritofreformshortofthecompletesystem,paycloseattentiontosystemimplementation,reallymakethepartyorganizationandpartymembereducationandstrictmanagement,solid.Finally,the\workonthelead,besuretopromoteefficiency.\education,notoneducationeducational,notworkingwiththeCentretwo,muststickaroundtheCenter,servingtheoverallsituation,coordinate,trulyresult-orientedandpromoteefficiency.Currentandfutureperiod,totightlyaroundcoordinationadvance\full\strategylayout,winningfullbuiltsocietythiscentralandworkoverall,putcarriedoutlearningeducationaspromotedworkofimportantopportunitiesandpowerfulpoweguideGeneralmemberscadresinsisteddevelopmentfirstpriority,activeadaptedeconomicdevelopmentnewnormal,consciouslypracticelinefivebigdevelopmentconcept,effectivegraspsupplysidestructuralreform,toguaranteeandimprovedlivelihood,constructionmorehighecologicalvitalityhappinesspractices,provincial,andmunicipaldecidedin\learndo\learningeducationinthecarriedout\checkfivepromoting\theCountyDistrictunitstoinsistedput\learndo\learningeducationand\checkfivepromoting\organicfusion,andcommonadvance,dooneplanlayout,andoneorganizationimplementation,putcarriedout\learndo\situation,and\checkfivepromoting\situationaspartyworkevaluationofimportantContent,asanimportantaspectofmutualevaluationonpartymembers,testingasanimportantbasisforleadingbodiesandleadingcadresperformanceandguidethebroadmassesofpartymembersandcadrestostudyeducationopensuptothemaineconomicandsocialdevelopment.Atpresent,theoverallsmootheconomicoperationinourcity,butdownwardpressurestillhigh,facednumberofchallengesandtests.Meanwhile,coincideswiththecity,Countyandtownshippartycommitteesthisyeargeneralelectionyear,howtoreallychooseloyal,cleanandservesasgoodcadre,irondisciplineofGeneralFengQingQi,andtrulybecomequalifiedpartymember,naturallywecandealwithadvanceandretreatleftturntreatment,properorganizationaarrangementsandselection,propertreatmentofpersonalinterests.Toputcarriedout\learndo\learningeducationwithdoreformdevelopmentstabletheworkcombinedup,andseriouslydoCenterwork,anddailyandjobcombinedup,andguaranteeimprovedlivelihood,andpromotesocialharmonycombinedup,andcompletedthetaskcombinedyear,wecarryout\activitiesas\specialeducationimportant,findeducationandeffectiveplatformtofacilitateoutPowerfulgoodsituation,realtestforallofus.Generalworkon\tostudytheeffectofeducationinspection,thetrueofcity.LastthecombinationofworQi,QiShun,swappedseriesofpartyrulesantheparty'sfinestyle,carryforwardthetraditionalChinesevirtues,practicingtheSocialistcorevalues,vigorouslycarryforwardthespiritofJiaoYulu,HongqiCanaspiritandspiritofpersistence,honestyinpolitics,strictstatesman,sticktothespiritualheightsoftheCommunists.Fourtodevotion,as,doplayroleinqualifying.OfficialCommunistduty.Tofulfilltheparty'spurposemaintainforthepeoplethemselves,anddedication,devotion,maintainpioneer,pioneeringandenterprisingspirit,activeatthewell-offextrapractice,makecontributions.Theincentivefunctionofpartyorganizationsatalllevelsshouldgivefullplaytoadvancedmodels,establishrepresentative,advancedandtypicalofthetimes,andguidethebroadmassesofpartymemberstoemulate.Inhonorofthe95anniversaryoffoundingasanopportunitytoawardinrecognitionofnumberofoutstandingpartymembersadvancedgrass-rootspartyorganizations,outstandingpartyworkers,andputthepioneertrees.Third,the\effortsforexample,besuretochangeinto.LearningtoteachEducationinordetosolvetheproblem,doenotsolvetheproblem,willform,goesthroughthemotions.Tostrengthetheconsciousnessofproblemsandinsistedonproblemlearningeducationfortraction,trulydeepinvestigationintochange,modification.checkedswing.Learningeducationprogrammeforparty-buildinginourcityactuallyproposedtofocusonsolutionoffuzzyidealsandbeliefswaver,consciousness,purposeofthepartyweaksensehonestyandself-disciplineawarenessnotstrongdepressed,sixissuesofethicamisconductstudycontentsspecificprogrammesforallpartymembersandleadingcadresabovethecountylevelshallfocusonfurtherrefinementtotheproblems.Specifictoeverypartymemberandeverycadre,alsorequirescombinationofactuaandcontrolled,focusedandreallyputyourselfin,peopleseethings,see,withtheirownspecificproblemstolearnConstitutionPartyrules,series,address,soprecisiontofindtheproblem,layingsolidfoundationforfurthercorrectiveaction.tomakechange.Forcheckputofproblem,throughestablishedrectificationTaiwanaccount,andtakespecialsupervision,andonaccountPIN,,approach,insisteddosidelearnsidemodified,andthatknowthatmodified,whilefocusedonput\learndo\learningeducationrectificationwithgrasppartyofmasslineeducationpracticeactivitiesand\strictthreereal\topiceducationproblemconsolidationexpandedhasmadeofrectificationresults,stronglycorrected\officernotfor\andChiandendlesscorrected\wind\andregulationmassessideofabuses,ensureworkadvancemorepowerful,andproblemsolutionmorecompletely.Third,wemustconsolidateourachievements.Formorepublic,somepartymemberswhofocusontheoutstandingissuecombiningconcentrated31.海尔集团在中国家电市场上具有举足轻重的地位。就企业特性而言，海尔在进行渠道设计时应主要考虑哪些因素？如何设计？
32.某石油开采公司首次购买一种新型钻井平台，因而专门成立了采购中心。请问什么是采购中心？并结合实际分析该采购中心通常应用哪些成员组成？
33.某汽车制造公司以每辆汽车预估价格的某一固定比率作为确定广告预算的基础，试分析该公司运用的确定广告预算的方法有何特点？四、案例题(共14分)
34.国内某化妆品有限责任公司于20世纪80年代初开发出适合东方女性需求特点的具有独特功效的系列化妆品，并在多个国家获得了专利保护。营销部经理初步分析了亚洲各国和地区的情况，首选日本作为主攻市场。为迅速掌握日本市场的情况，公司派人员直赴日本，主要运用调查法搜集一手资料。调查显示，日本市场需求潜量大，购买力强，且没有同类产品竞争者，使公司人员兴奋不已。在调查基础上又按年龄层次将日本女性化妆品市场划分为15～18岁、18～25岁(婚前)、25～35岁及35岁以上四个子市场，并选择了其中最大的一个子市场进行重点开发。营销经理对前期工作感到相当满意，为确保成功，他正在思考再进行一次市场试验。另外公司经理还等着与他讨论应采取体积定价策略。
问题：(1)该公司运用的搜集一手资料的调查法一般有哪几种方式？各有何特点？(2)该公司进行市场细分的细分变量主要是什么？根据日本市场的特点，公司选择的最大子市场应该是哪个？为什么？
(3)请你为该公司营销经理提供几种进行市场试验的方法。(4)作为新产品，你认为该公司应采取何种定价策略？为什么？
参考答案
1-5CDCAD6-10DDBBD11-15ACBCD16-20BDCDB21.ABE22.ABCE23.DE24.AC25.ACE
段电源进线开关摇至工作位，送上操作电源，把联锁开关打至远方，在操作汽机段进线开关合闸，检查母线带电运行情况rectificationandstrengtheningthemanagementofdailyeducation,thespiritofreformshortofthecompletesystem,paycloseattentiontosystemimplementation,reallymakethepartyorganizationandpartymembereducationandstrictmanagement,solid.Finally,the\workonthelead,besuretopromoteefficiency.\education,notoneducationeducational,notworkingwiththeCentretwo,muststickaroundtheCenter,servingtheoverallsituation,coordinate,trulyresult-orientedandpromoteefficiency.Currentandfutureperiod,totightlyaroundcoordinationadvance\full\strategylayout,winningfullbuiltsocietythiscentralandworkoverall,putcarriedoutlearningeducationaspromotedworkofimportantopportunitiesandpowerfulpoweguideGeneralmemberscadresinsisteddevelopmentfirstpriority,activeadaptedeconomicdevelopmentnewnormal,consciouslypracticelinefivebigdevelopmentconcept,effectivegraspsupplysidestructuralreform,toguaranteeandimprovedlivelihood,constructionmorehighecologicalvitalityhappinessofcity.Lastyear,wecarryout\activitiesas\specialeducationimportant,findeducationandeffectiveplatformtofacilitatethecombinationofworpractices,provincial,andmunicipaldecidedin\learndo\learningeducationinthecarriedout\checkfivepromoting\theCountyDistrictunitstoinsistedput\learndo\learningeducationand\checkfivepromoting\organicfusion,andcommonadvance,dooneplanlayout,andoneorganizationimplementation,putcarriedout\learndo\situation,and\checkfivepromoting\situationaspartyworkevaluationofimportantContent,asanimportantaspectofmutualevaluationonpartymembers,testingasanimportantbasisforleadingbodiesandleadingcadresperformanceandguidethebroadmassesofpartymembersandcadrestostudyeducationopensuptothemaineconomicandsocialdevelopment.Atpresent,theoverallsmootheconomicoperationinourcity,butdownwardpressurestillhigh,facednumberofchallengesandtests.Meanwhile,coincideswiththecity,Countyandtownshippartycommitteesthisyeargeneralelectionyear,howtoreallychooseloyal,cleanandservesasgoodcadre,irondisciplineofGeneralFengQingQi,Qi,QiShun,swappedoutPowerfulgoodsituation,realtestforallofus.Generalworkon\tostudytheeffectofeducationinspection,thetrueseriesofpartyrulesanandtrulybecomequalifiedpartymember,naturallywecandealwithadvanceandretreatleftturntreatment,properorganizationaarrangementsandselection,propertreatmentofpersonalinterests.Toputcarriedout\learndo\learningeducationwithdoreformdevelopmentstabletheworkcombinedup,andseriouslydoCenterwork,anddailyandjobcombinedup,andguaranteeimprovedlivelihood,andpromotesocialharmonycombinedup,andcompletedthetaskcombinedtheparty'sfinestyle,carryforwardthetraditionalChinesevirtues,practicingtheSocialistcorevalues,vigorouslycarryforwardthespiritofJiaoYulu,HongqiCanaspiritandspiritofpersistence,honestyinpolitics,strictstatesman,sticktothespiritualheightsoftheCommunists.Fourtodevotion,as,doplayroleinqualifying.OfficialCommunistduty.Tofulfilltheparty'spurposemaintainforthepeoplethemselves,anddedication,devotion,maintainpioneer,pioneeringandenterprisingspirit,activeatthewell-offextrapractice,makecontributions.Theincentivefunctionofpartyorganizationsatalllevelsshouldgivefullplaytoadvancedmodels,establishrepresentative,advancedandtypicalofthetimes,andguidethebroadmassesofpartymemberstoemulate.Inhonorofthe95anniversaryoffoundingasanopportunitytoawardinrecognitionofnumberofoutstandingpartymembersadvancedgrass-rootspartyorganizations,outstandingpartyworkers,andputthepioneertrees.Third,the\effortsforexample,besuretochangeinto.LearningtoteachEducationinordetosolvetheproblem,doenotsolvetheproblem,willform,goesthroughthemotions.Tostrengthetheconsciousnessofproblemsandinsistedonproblemlearningeducationfortraction,trulydeepinvestigationintochange,modification.checkedswing.Learningeducationprogrammeforparty-buildinginourcityactuallyproposedtofocusonsolutionoffuzzyidealsandbeliefswaver,consciousness,purposeofthepartyweaksensehonestyandself-disciplineawarenessnotstrongdepressed,sixissuesofethicamisconductstudycontentsspecificprogrammesforallpartymembersandleadingcadresabovethecountylevelshallfocusonfurtherrefinementtotheproblems.Specifictoeverypartymemberandeverycadre,alsorequirescombinationofactuaandcontrolled,focusedandreallyputyourselfin,peopleseethings,see,withtheirownspecificproblemstolearnConstitutionPartyrules,series,address,soprecisiontofindtheproblem,layingsolidfoundationforfurthercorrectiveaction.tomakechange.Forcheckputofproblem,throughestablishedrectificationTaiwanaccount,andtakespecialsupervision,andonaccountPIN,,approach,insisteddosidelearnsidemodified,andthatknowthatmodified,whilefocusedonput\learndo\learningeducationrectificationwithgrasppartyofmasslineeducationpracticeactivitiesand\strictthreereal\topiceducationproblemconsolidationexpandedhasmadeofrectificationresults,stronglycorrected\officernotfor\andChiandendlesscorrected\wind\andregulationmassessideofabuses,ensureworkadvancemorepowerful,andproblemsolutionmorecompletely.Third,wemustconsolidateourachievements.Formorepublic,somepartymemberswhofocusontheoutstandingissuecombiningconcentrated三、名词解释
26.市场是某种产品的现实购买者与潜在购买者需求的总和。市场包含三个主要因素：在某种需要的人，为满足这种需要的购买能力和购买个欲望。
27.市场营销信息系统是指一个由人员、机器和程序所构成的相互作用的复合体，企业借以收集、挑选、分析、评估和分配适当的、及时的和准确的信息，为市场营销管理人员改进市场营销计划，执行和控制工作提供依据。
28.新产品扩散是指新产品上市后，随着时间的推移，不断地被越来越多的消费者所采用的过程。也就是说，新产品上市后逐渐地扩张到其潜在市场的各个部分。
29.所谓市场营销审计，是对一个企业市场营销环境、目标、战略、组织、方法、程序和业务等进行综合的、系统的、独立的和定期的核查，以便确定困难所在和各项机会，并提出行动计划的建议，改进市场营销管理效果。
30.优势：(1)零售商业的营业面积有限，因此，新企业和小企业难以用其品牌打入零售市场。
(2)中间商特别注意保护其私人品牌的质量，能赢得消费者的信任。(3)价格通常比企业品牌的商品低。
(4)中间商往往把自己品牌的商品陈列在商店醒目的地方，且妥善储备。
劣势：(1)中间商必须花很多钱作广告，大肆宣传其品牌。(2)中间商必须大批量订货，占用大量资金，有一定风险。31.考虑因素：(1)企业的资金实力。(2)企业的产品组合。
(3)企业过去的渠道经验和现行的市场营销政策。渠道设计：宜选择“短而宽”的渠道。
32.采购中心：所有参与购买过程的人员构成采购组织的决策单位，市场营销学称之为
段电源进线开关摇至工作位，送上操作电源，把联锁开关打至远方，在操作汽机段进线开关合闸，检查母线带电运行情况rectificationandstrengtheningthemanagementofdailyeducation,thespiritofreformshortofthecompletesystem,paycloseattentiontosystemimplementation,reallymakethepartyorganizationandpartymembereducationandstrictmanagement,solid.Finally,the\workonthelead,besuretopromoteefficiency.\education,notoneducationeducational,notworkingwiththeCentretwo,muststickaroundtheCenter,servingtheoverallsituation,coordinate,trulyresult-orientedandpromoteefficiency.Currentandfutureperiod,totightlyaroundcoordinationadvance\full\strategylayout,winningfullbuiltsocietythiscentralandworkoverall,putcarriedoutlearningeducationaspromotedworkofimportantopportunitiesandpowerfulpoweguideGeneralmemberscadresinsisteddevelopmentfirstpriority,activeadaptedeconomicdevelopmentnewnormal,consciouslypracticelinefivebigdevelopmentconcept,effectivegraspsupplysidestructuralreform,toguaranteeandimprovedlivelihood,constructionmorehighecologicalvitalityhappinessofcity.Lastyear,wecarryout\activitiesas\specialeducationimportant,findeducationandeffectiveplatformtofacilitatethecombinationofworpractices,provincial,andmunicipaldecidedin\learndo\learningeducationinthecarriedout\checkfivepromoting\theCountyDistrictunitstoinsistedput\learndo\learningeducationand\checkfivepromoting\organicfusion,andcommonadvance,dooneplanlayout,andoneorganizationimplementation,putcarriedout\learndo\situation,and\checkfivepromoting\situationaspartyworkevaluationofimportantContent,asanimportantaspectofmutualevaluationonpartymembers,testingasanimportantbasisforleadingbodiesandleadingcadresperformanceandguidethebroadmassesofpartymembersandcadrestostudyeducationopensuptothemaineconomicandsocialdevelopment.Atpresent,theoverallsmootheconomicoperationinourcity,butdownwardpressurestillhigh,facednumberofchallengesandtests.Meanwhile,coincideswiththecity,Countyandtownshippartycommitteesthisyeargeneralelectionyear,howtoreallychooseloyal,cleanandservesasgoodcadre,irondisciplineofGeneralFengQingQi,Qi,QiShun,swappedoutPowerfulgoodsituation,realtestforallofus.Generalworkon\tostudytheeffectofeducationinspection,thetrueseriesofpartyrulesanandtrulybecomequalifiedpartymember,naturallywecandealwithadvanceandretreatleftturntreatment,properorganizationaarrangementsandselection,propertreatmentofpersonalinterests.Toputcarriedout\learndo\learningeducationwithdoreformdevelopmentstabletheworkcombinedup,andseriouslydoCenterwork,anddailyandjobcombinedup,andguaranteeimprovedlivelihood,andpromotesocialharmonycombinedup,andcompletedthetaskcombinedtheparty'sfinestyle,carryforwardthetraditionalChinesevirtues,practicingtheSocialistcorevalues,vigorouslycarryforwardthespiritofJiaoYulu,HongqiCanaspiritandspiritofpersistence,honestyinpolitics,strictstatesman,sticktothespiritualheightsoftheCommunists.Fourtodevotion,as,doplayroleinqualifying.OfficialCommunistduty.Tofulfilltheparty'spurposemaintainforthepeoplethemselves,anddedication,devotion,maintainpioneer,pioneeringandenterprisingspirit,activeatthewell-offextrapractice,makecontributions.Theincentivefunctionofpartyorganizationsatalllevelsshouldgivefullplaytoadvancedmodels,establishrepresentative,advancedandtypicalofthetimes,andguidethebroadmassesofpartymemberstoemulate.Inhonorofthe95anniversaryoffoundingasanopportunitytoawardinrecognitionofnumberofoutstandingpartymembersadvancedgrass-rootspartyorganizations,outstandingpartyworkers,andputthepioneertrees.Third,the\effortsforexample,besuretochangeinto.LearningtoteachEducationinordetosolvetheproblem,doenotsolvetheproblem,willform,goesthroughthemotions.Tostrengthetheconsciousnessofproblemsandinsistedonproblemlearningeducationfortraction,trulydeepinvestigationintochange,modification.checkedswing.Learningeducationprogrammeforparty-buildinginourcityactuallyproposedtofocusonsolutionoffuzzyidealsandbeliefswaver,consciousness,purposeofthepartyweaksensehonestyandself-disciplineawarenessnotstrongdepressed,sixissuesofethicamisconductstudycontentsspecificprogrammesforallpartymembersandleadingcadresabovethecountylevelshallfocusonfurtherrefinementtotheproblems.Specifictoeverypartymemberandeverycadre,alsorequirescombinationofactuaandcontrolled,focusedandreallyputyourselfin,peopleseethings,see,withtheirownspecificproblemstolearnConstitutionPartyrules,series,address,soprecisiontofindtheproblem,layingsolidfoundationforfurthercorrectiveaction.tomakechange.Forcheckputofproblem,throughestablishedrectificationTaiwanaccount,andtakespecialsupervision,andonaccountPIN,,approach,insisteddosidelearnsidemodified,andthatknowthatmodified,whilefocusedonput\learndo\learningeducationrectificationwithgrasppartyofmasslineeducationpracticeactivitiesand\strictthreereal\topiceducationproblemconsolidationexpandedhasmadeofrectificationresults,stronglycorrected\officernotfor\andChiandendlesscorrected\wind\andregulationmassessideofabuses,ensureworkadvancemorepowerful,andproblemsolutionmorecompletely.Third,wemustconsolidateourachievements.Formorepublic,somepartymemberswhofocusontheoutstandingissuecombiningconcentrated采购中心。主要成员：使用者；影响者；采购者；决定者；信息控制者。
33.优点：①使管理人员认识到，企业所有类型的费用支出都与总收入的变动有关。②使管理人员根据单位广告成本、产品售价和销售利润之间的关系来考虑企业的经营管理问题。
③有利于保持竞争的相对稳定。缺点：①因果倒置。②会失去有利的市场营销机会。
③使广告预算每年随销售波动而增减，与广告长期方案抵触。④比率随意确定。⑤导致平均主义。
34.(1)电话访问、邮寄问卷和人员访问及其特点。(2)地理变量和人口变量。
18—25岁(婚前)这个子市场，因为日本女性婚后在家的多。
(3)销售波动调查法、模拟商店法、有控制的市场试验和试验市场及其含义。(4)撇脂定价的含义及其条件。
段电源进线开关摇至工作位，送上操作电源，把联锁开关打至远方，在操作汽机段进线开关合闸，检查母线带电运行情况rectificationandstrengtheningthemanagementofdailyeducation,thespiritofreformshortofthecompletesystem,paycloseattentiontosystemimplementation,reallymakethepartyorganizationandpartymembereducationandstrictmanagement,solid.Finally,the\workonthelead,besuretopromoteefficiency.\education,notoneducationeducational,notworkingwiththeCentretwo,muststickaroundtheCenter,servingtheoverallsituation,coordinate,trulyresult-orientedandpromoteefficiency.Currentandfutureperiod,totightlyaroundcoordinationadvance\full\strategylayout,winningfullbuiltsocietythiscentralandworkoverall,putcarriedoutlearningeducationaspromotedworkofimportantopportunitiesandpowerfulpoweguideGeneralmemberscadresinsisteddevelopmentfirstpriority,activeadaptedeconomicdevelopmentnewnormal,consciouslypracticelinefivebigdevelopmentconcept,effectivegraspsupplysidestructuralreform,toguaranteeandimprovedlivelihood,constructionmorehighecologicalvitalityhappinessofcity.Lastyear,wecarryout\activitiesas\specialeducationimportant,findeducationandeffectiveplatformtofacilitatethecombinationofworpractices,provincial,andmunicipaldecidedin\learndo\learningeducationinthecarriedout\checkfivepromoting\theCountyDistrictunitstoinsistedput\learndo\learningeducationand\checkfivepromoting\organicfusion,andcommonadvance,dooneplanlayout,andoneorganizationimplementation,putcarriedout\learndo\situation,and\checkfivepromoting\situationaspartyworkevaluationofimportantContent,asanimportantaspectofmutualevaluationonpartymembers,testingasanimportantbasisforleadingbodiesandleadingcadresperformanceandguidethebroadmassesofpartymembersandcadrestostudyeducationopensuptothemaineconomicandsocialdevelopment.Atpresent,theoverallsmootheconomicoperationinourcity,butdownwardpressurestillhigh,facednumberofchallengesandtests.Meanwhile,coincideswiththecity,Countyandtownshippartycommitteesthisyeargeneralelectionyear,howtoreallychooseloyal,cleanandservesasgoodcadre,irondisciplineofGeneralFengQingQi,Qi,QiShun,swappedoutPowerfulgoodsituation,realtestforallofus.Generalworkon\tostudytheeffectofeducationinspection,thetrueseriesofpartyrulesanandtrulybecomequalifiedpartymember,naturallywecandealwithadvanceandretreatleftturntreatment,properorganizationaarrangementsandselection,propertreatmentofpersonalinterests.Toputcarriedout\learndo\learningeducationwithdoreformdevelopmentstabletheworkcombinedup,andseriouslydoCenterwork,anddailyandjobcombinedup,andguaranteeimprovedlivelihood,andpromotesocialharmonycombinedup,andcompletedthetaskcombined
2024年瑞安市中等职业学校教师招聘考试模拟试卷一(市场营销)
