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营销战略文献综述

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[4] Florence Crespin-Mazet, Pervez Ghauri. Co-development as a marketing strategy in the construction industry[J]. Industrial Marketing Management, 2007 ,36(2): 158-172. [5]Kwaku Atuahene-Gima, Haiyang Li, Luigi M. De Luca. The contingent value of marketing strategy innovativeness for product development performance in Chinese new technology ventures[J]. Industrial Marketing Management,2006,35(3): 359-372.

[6] Eleri R. Rosier, Robert E. Morgan, John W. Cadogan. Marketing strategy and the efficacy of procedural justice: The mid-level marketing manager in industrial service firms[J]. Industrial Marketing Management,2010,39(3): 450-459.

[7] Henrikki Tikkanen, Jaakko Kujala, Karlos Artto. The marketing strategy of a project-based firm: The Four Portfolios Framework[J].Industrial Marketing Management,2007, 36(2),:194-205.

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[9] Yvonne Brodrechtova. Determinants of export marketing strategies of forest products companies in the context of transition — The case of Slovakia[J]. Forest Policy and Economics, 2008, 10(7-8): 450-459.

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strategies in the ICT field[J]. International Business Review, 2004,13(6):661-684. [21] Doo Min Kyun, So Young Sohn, Jong Seok Kim. Multi-level association rules for MP3P

marketing strategies based on extensive marketing survey data[J]. Expert Systems with Applications, 2009,36(9):11582-11588.

[22] Michel Laroche. Impact of culture on marketing strategy: Introduction to the special issue[J].

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[23] Ahmad Jamal. Playing to win: an explorative study of marketing strategies of small ethnic

retail entrepreneurs in the UK[J]. Journal of Retailing and Consumer Services, 2005,12(1):1-13.

[24] Sung Ho Ha, Sung Min Bae, Sang Chan Park. Customer's time-variant purchase behavior and

corresponding marketing strategies: an online retailer's case[J]. Computers & Industrial Engineering, 2002,43(4):801-820.

[25] Angelica M. Vecchio-Sadus, Steven Griffiths. Marketing strategies for enhancing safety

culture[J]. Safety Science, 2004, 42(7):601-619.

[26] Alan S. Abrahams, Adrian B. Becker, Daniel Sabido, Rosskyn D’Souza, George Makriyiannis,

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[27] Roland T. Rust, Francine Espinoza. How technology advances influence business research

and marketing strategy[J]. Journal of Business Research, 2006,59(10-11):1072-1078. [28] Fareena Sultan, Andrew J. Rohm. The evolving role of the Internet in marketing strategy: An

exploratory study[J]. Journal of Interactive Marketing, 2004,18(2):6-19.

[29] Wolfgang Ulaga, Samir Chacour. Measuring Customer-Perceived Value in Business Markets:

A Prerequisite for Marketing Strategy Development and Implementation[J]. Industrial Marketing Management, 2001,30(6):525-540.

[30] Vikash Naidoo. Firm survival through a crisis: The influence of market orientation, marketing

innovation and business strategy[N]. Industrial Marketing Management, 2010(03). [31] S.L. Chan, W.H. Ip, V. Cho. A model for predicting customer value from perspectives of

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Adaptation of Marketing Strategies[J]. Long Range Planning, 2009,42(4):495-517. [33] Francesca Bassi. Latent Class Models for Marketing Strategies: An Application to the Italian

Pharmaceutical Market[J]. Methodology: European Journal of Research Methods for the Behavioral and Social Sciences, 2009,5(2):40-45.

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retailing[J]. Journal of Business Research, 2007,60(3):215-221.

[36] David W. McFadden, Elizabeth Calvario, Cynthia Graves. The Devil Is in the Details: The

Pharmaceutical Industry’s Use of Gifts to Physicians as Marketing Strategy[J]. Journal of Surgical Research, 2007,140(1):1-5.

[37] J. VanDelinder, S. Parker, C. Briley, S. Miracle. “Get Fresh”: Social Marketing Strategies to

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[39] Katia Campo, Els Gijsbrechts. Should retailers adjust their micro-marketing strategies to type

of outlet? An application to location-based store space allocation in limited and full-service grocery stores[J]. Journal of Retailing and Consumer Services, 2004,11(6):369-383.

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[41] Hans Rask Jensen.. Antecedents and consequences of consumer value assessments:

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[42] Yuksel Ekinci, Popi Prokopaki, Cihan Cobanoglu. Service quality in Cretan accommodations:

marketing strategies for the UK holiday market[J]. International Journal of Hospitality Management, 2003,22(1):47-66.

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[45] 李永诚. 生态资源型民族地区生态文明建设中的绿色营销战略——以湖北省恩施州为

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[50] 吴晓云, 张峰. 服务性全球营销战略维度与前置因素关系模型——基于220家服务企

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[59] 许崇山. 宝菱重工在经济危机下的营销战略[J]. 现代冶金,2009,37(5):67-68. [60] 张曙. 石长铁路货运市场细分及营销战略分析[J].经营管理,2005,(6):30-32. [61] 杜爽.锦州移动公司营销战略研究[D].中国优秀硕士学位论文全文数据库,2010(03).

营销战略文献综述

[4]FlorenceCrespin-Mazet,PervezGhauri.Co-developmentasamarketingstrategyintheconstructionindustry[J].IndustrialMarketingManagement,2007,36(2):158-172.[5]KwakuAtuahene-Gima,Hai
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