campaign activities传播活动1.0 communication plan传播计划service content (including but not limited)服务内容（包括但不限于）output物料产出KPIa. devlopment of a communication plan that works into the wider RoboSensebrand communication plans with the consideration of both global and regionalpace;b. analyze the competition and communication situation;c. identify and recommend the territory RoboSense can own its share of voice;d. propose creative and engaging strategy which can highlight product KSPs;e. editing the communication plan to support and leverage RoboSense and itswider agency communication plan (alignment and meetings with Marketing,Digital agency, Partnership/sponsorship agency);f. agree KPI's, mesuarement tools and benchmarking;g. brainstorming;h. search for co-marketing opportunities;i. propose creative and unique partnership opportunities with top media1.1 product/brand project communicationresource;plan 产品/品牌传播计划j. update the execution plan weeklya. 通过考虑全球和区域的步伐，制定符合更广泛的RoboSense品牌传播计划的沟通计划;b. 分析竞品传播情况;C. 识别并推荐RoboSense可以拥有自己的声音份额的媒体区域;d. 提出富有创意和吸引力的战略，突出产品KSP;e. 编辑沟通计划以支持和利用RoboSense及其更广泛的机构沟通计划（与营销，数字代理agency，合作伙伴/赞助机构）;F. 同意KPI，mesuarement工具和基准测试;G. 头脑风暴;H. 寻找合作营销机会;i. 与顶级媒体资源提出创造性和独特的合作机会;j. 每周更新执行计划2.0 content media materials媒体内容资料1-communication plan in PPT formulation (pre-launch, luanch and post-launch activities2 -execution plan with daily activities in excelformulation1. PPT形式传播计划（发布前，发布中和发布后活动）2. excel形式执行计划1- the final deliverable shouldinclude all service items listed2-the proposal should becreative and engaging, alignedwith RoboSense brand spirit andpractical3-mesureable outcomes1-最终可交付成果应包括列出的所有服务项目2 - 该提案应具有创造性和吸引力，符合RoboSense品牌精神和实用性3可量化结果2.1 media materials媒体材料2.2 spokesperson materials发言人材料1-all documents should be witha character, brand value/spirit2-interesting and engagingtone, easy to read1.起草，编辑和修改主传播信息（修改后的1个规范版本; 1个媒体版本）3-simple, logical andinformative4-content utilized by marketsand media with high return on2. draft, edit and polish media Q&A/briefing bookengagementmedia Q&A/briefing book媒体问答/简报2.起草，编辑和修改媒体问答/简报5- the repetition rate of all3. draft, edit and polish press release/feature story pitchpress release/feature story pitch新闻稿/专题报道content materials should not3.起草，编辑和修改新闻稿/专题报道exceed 50%4. draft, edit and polish product factsheet/PR storyproduct factsheet/PR story产品资料单/公关故事1 - 所有交付件应具有4.起草，编辑和修改产品资料单/公关故事RoboSense品格，品牌价值/精5. draft, edit and polish media statement神media statement媒体声明5.起草，编辑和修改媒体声明2 - 有趣和引人入胜的语气，易1. arrange, coordinate and support speaker training session, includingspeaker training session, including sound check,于阅读developing training materials including rationale for training and sensitive Q&A;3 - 简单，逻辑和信息delivery and practice for project/launchconduct on-site media training session and rehersal for spokespepole; sound发言人培训课程，包括编写培训材料，包括逻辑4-市场和媒体反复使用check, delivery and practice for project/launch和敏感问答培训;进行现场媒体培训，并支持现场5-所有内容材料的重复率不应超1.安排，协调和支持发言人培训课程，包括编写培训材料，包括逻辑和敏感问过50％彩排事务答培训;进行现场媒体培训，并支持现场彩排事务2. draft, edit and polish speaker scripts/notesspeaker scripts/notes发言稿/笔记2.起草，编辑和润色发言稿/笔记3. draft, edit and polish PPT 起草，编辑和润色演讲PPT PPT1. draft, edit and polish key messaging document for the announcement(amended 1 spec-version; 1 media version)key messaging document for the announcement(amended 1 spec-version; 1 media version)主传播信息（修改后的1个规范版本; 1个媒体版本）3.0 media relations媒体关系a. manage and consolidate master list of media, KOLs, bloggers nad analystb. coordinate with internal team to identify media targetsc. prioritize media list for attendance and 1:1 interview opportunitesd. daily communication with media (including handling with media inquiry,editorial topics pitch, news distribution)a. 管理和巩固媒体名单，KOL，博主和分析师b. 与内部团队协调以确定目标媒体C. 优先安排媒体列表以及1：1访谈机会d. 与媒体的日常沟通（包括处理媒体查询，编辑主题沟通，新闻发布）1-weekly report on media communicationprogress2-media invitation list3-media RSVP list4-media attendence list1. 关于媒体传播进展的每周报告2. 媒体邀请名单3. 媒体RSVP列表4. 媒体关注列表1-number and category ofmedia (Tech, business,automobile) should meetRoboSense's requirment2-media outreach executionweekly updat and report risks3.1 media communication, invitation andnews distribution3.1媒体沟通，邀请和新闻发布1. 媒体数量和类别（技术，商业，汽车）应符合RoboSense的要求2媒体沟通计划每周更新和报告风险1-familiar with eachspokesperson (style andstrength) and properarrangement of spokespersonand media2-proper logistics arrangement(time and location,a. on-going liasion and coordination with client and local markets in scheduling1-interview arrangement scheduletransporation)3.2 interview for executives ormedia requests2-on-site interview notes and pictures/recording3-media/analyst should be topspokespersonb. staffing of interview as neededtier with global or regional3.2对高管或发言人的面试a. 处理媒体请求时与客户和当地市场进行持续的合作和协调1. 采访安排时间表influencesb. 根据需要配备采访人员2. 现场采访记录和图片/录音1 - 熟悉每位发言人（风格和力量）以及发言人和媒体的正确安排2 - 妥当的后勤安排（时间和地点，交通）3媒体/分析师应该是具有全球或区域影响力的顶尖级别a. provide rehearsal guidance and briefing onsiteb. provide on-site support at the event (check in/management of inkmedia/analysts/client management)c. manage international mediad. provide onsite support for interviews1-media attendance check-liste. on-stand suppport2-on-site interview photos and notes1-smooth execution of on-site4.0 product launch/experientialf. press conference support3-media request handling tracksupportconcept/stunt/roundtable/brandh. influencer support4-on-site support summary2-deliver tracking and reportingevent/conference/tradeshow onsitei. post event follow up5- handsets gufting trackdocuments on time(as agreed)support1. 媒体签到清单a. 现场提供排练指导和简报2. 现场采访照片和笔记1. 顺利执行现场支持4.0产品发布/体验概念/特技/圆桌/品牌活b. 在活动中提供现场支持（目标媒体/分析师/客户管理的签到/管理）3. 媒体请求处理检查2. 按时交付跟踪和报告文件（按动/会议/贸易展现场支持C. 管理国际媒体4. 现场支持总结照约定）d. 为面试提供现场支持5. 礼物发放e. 现场支持f. 新闻发布会支持h. 影响者的支持i. 事后跟进5.0 speaking program发言人演讲项目a. create calendar of speaking opportunities (10-20 per calendar year)b. develop speaking submissionsc. submit speaking submissionsd. provide coordination and support around accepted opportunitiesa. 创建发言机会日历（每个日历年10-20）b. 撰写申请表C. 提交申请表d。围绕业务确认的机会提供协调和支持submission of a speaker for an event underRoboSense's confirmation根据RoboSense的确认提交申请表格1-familiar with eachspokesperson (style andstrength) and backgroundinformation of the speakingevents2-content planning of thespeaking topics, cinludingdirections and framework3-smooth coordination with theevent hosts and execution ofon-site support4-the speaking event should beglobal high level across tech,lifestlye, business and autoindustry with 100 above mediapresence1 - 熟悉每个发言人（风格和力量）和演讲活动的背景信息讲话主题2-内容规划，包括方向和框架3 -与活动主持人平稳协调并执行现场支持4 - 演讲活动应该是跨越科技，生活，商业和汽车行业的全球顶尖级别，媒体出席数逾百家1- content are aligned with KM,right audience, number of reach2-media/analyst meet therequriments of RoboSense:global/regional top tier1-内容与KM，正确的受众，覆盖数量一致2媒体/分析师满足RoboSense的要求：全球/区域顶级a. corporation with media/analyst of business/lifestyle/tech/auto (mediacorporate cost billed as actual incurred with original invoice)b. coordinate and communicate with media on plan, quotation, payment,6.0 media/analyst corporation (handlingreportingmedia coorperation report (includingfee, percentage of the actual 3rd partyNote: this handling fee is the percentage of the actual 3rd party costperformance collection and evaluation)cost)6.0媒体/分析公司（手续费建议为实际第a. 与媒体/商业/生活方式/技术/汽车分析师合作（媒体合作费用以对方开出收据媒体合作报告（包括表现收集和评估）三方费用的百分比）为准）b. 在计划，报价，付款，报告方面与媒体进行协调和沟通注意：此手续费是实际第三方费用的百分比a. ongoing strategic counsel on a daily basisb. proposal development, research and recommendations into thrid-partyagenciesc. coordination and alignment the resource in US&Germanyd. weekly updates via email and phone including but not limited to:-ongoing liasion with global markets-ongoing planning management-attending conference-monthly report-account administration, eg. payment, monthly budget tracker etca. 日常战略咨询b. 就第三方机构推荐提出建议，研究和建议c. 协调和调整美国和德国的资源d. 通过电子邮件和电话每周更新，包括但不限于：- 与全球市场的联系 - 计划管理 - 会议-月度报告 - 帐户管理，例如。付款，每月预算跟踪等7.0 ongoing counsuling oncommunication strategy and potentialissues7.0 就传播战略和潜在问题进行沟通meeting memo/report 会议纪要、报告1-responsive to regional request2-proper handling of eachrequest3-projects well managed1 - 响应区域要求2 - 正确处理每个请求3 - 项目管理良好a. 制定奖项申请战略和优先顺序1. 奖项提交日程计划表（每年10-20）该奖项应该具有全球和区域影响b. 鉴定和评估奖项2. 奖项申请策略的高水平，并满足RoboSense的C. 奖项申请和提交，以及跟进3. 奖项申请表格要求d. 创建奖项提交日程计划表Note: All deliverables should meet the agreed KPIs, and receive final recorded approval from RoboSense before quarterly acceptance and payment, otherwise RoboSense have the right to decline payment ofthe item(s).
注意：所有可交付成果应符合商定的KPI，并在季度验收和付款之前获得RoboSense的最终批准记录，否则RoboSense有权拒绝支付该项目。
8.0 award mapping and application奖项发现和申请a. development of awards entry strategy and prioritizationb. identification and evaluation of the awardc. awards write-up and submission, as well as follow upe. create calendar of awards submission1-awards mapping calandar (10-20 per year)2-awards application strategy3-awards application finished formthe awards should be high levelwith global and regionalinfluences and meet therequriments of RoboSense
公关公司PR agency报价单年框条目SOW (中英文)
